How Often to Schedule Posts on Facebook & Twitter
Post on 22-Feb-2017
.com and .com .com Research confirms response rate goes down based on post frequency per day 1 2 3 4 5 6 Response rate lower.com .com Research shows engagement decreases by the 3rd tweet .com 1 tweet per day = 1 retweet 2 tweets per day = retweet drops to 25% 3 tweets per day = retweet rate drops to 60% 4-5 tweets = retweet rate drops to 75% 21-30 tweets = retweets rate drops to 5% Half-Life is how a link or a social media post is referenced in terms of the time it takes for its initial value to drop. There is value to measuring the time when the content (a link or a post) engagement (likes, comments, shares, etc.) has received 50% of its attention. Another way to explain it is to say the time measurement the content falls to half of its initial value. .com According to Bit.ly (worldwide URL-shortening platform) the half-life of a link or post (content) on social media is distressingly short. Here is their analysis of 1,000 links distributed on social networks: Twitter = 2.8 hours Facebook = roughly 24 minutes longer than Twitter YouTube = 7.4 hours .com .com Twitter Facebook Share blog post Industry news update Ask fans a question Welcome Back Reply to @ replies Reply to comments Twitter Facebook Both - How to article Get it done Tuesday Retweet 2 articles Reply to @ replies Ask fans a question Reply to comments .com Twitter Facebook Tweet / Share blog Fan Appreciation Retweet 2 Articles Reply @ replies Share best fan photo Reply to comments Promotional updates .com Twitter Facebook Quick Tip Article Quick Tips Retweet 2 articles Reply to @ replies Poll the fans Reply to comments .com Twitter Facebook Tweet / Share blog post Funny / Link / Photo Casual Friday Scour Non@ mentions Reply to @ replies Ask fans about weekend plans Reply to comments Twitter Facebook Tweet / Share Events Weekend Events Organize images / content Plan content & schedule posts for the week .com Facebook and LinkedIn are great networks to build relationships. Lets connect on LinkedIn: https://www.linkedin.com/in/karenbomm .com https://www.linkedin.com/in/karenbommhttps://www.linkedin.com/in/karenbommhttps://www.linkedin.com/in/karenbomm.com http://abeanstalksocial.com/abtsocial-university/http://abeanstalksocial.com/abtsocial-university/http://abeanstalksocial.com/abtsocial-university/ .com http://abeanstalksocial.com/abtsocial-university/http://abeanstalksocial.com/abtsocial-university/http://abeanstalksocial.com/abtsocial-university/using Social Media, Blogging, Monitoring, Email and SMS messaging. .com http://abeanstalksocial.com/abtsocial-university/http://abeanstalksocial.com/abtsocial-university/http://abeanstalksocial.com/
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