how google's amp accelerates content marketing
TRANSCRIPT
It's the world where everyone uses smartphones no matter what information they require. Be it an online purchase, acquiring information about the product, or any textual content, users prefer to meet their requirements on the go.
However, the users are still dealing with a sluggish form of Internet on the mobiles, which gives them quite an unsatisfying experience. Google, as a solution to this, has brought in AMP (Accelerated Mobile Pages) project that makes a mobile website faster.
Among the various different techniques & technologies that have been used for enhancing loading time, AMP assures much effective results for the process of web page optimization.
AMP IS MORE CLOSELY RELATED TO PUBLISHERS
• Every publisher would like to give his user a better user experience, and this open source initiative (AMP) tends to give mobile users a much better experience.
• AMP is more closely related to publishers as it has been created to target the most specific users having their interest in content part majorly. AMP, thus, focuses on the content produced by the publishers.
• The availability of AMP allows the user to easily go through the static content developed by the publishers which include images and videos as well. AMP doesn't let the user wait for a long time to load the content
WHAT FUTURE DOES AMP HOLD? The project has just been released by Google and it looks forward to a large amount of improvements in various aspects of mobile web browsing. • Google's Accelerated mobile pages (AMP) will have
a great impact on the user experience for a different kind of content on mobiles or tablets.
• It will have an effect on all the publishers and the technology organizations as the project assists thecompanies in monitoring their users in a more efficientway. The potential of AMP can be seen by the support of large organizations which clearly specifies the benefits that future holds.
• AMP will also increase the scope for publishers who have been struggling to get hold of its users due to slow mobile browsers.
• AMP, in addition to enhancing the load time of the publisher's web page, will also take into account the things like searching for news or any other topic on the web.
• Google, in the coming days, will bring in more AMP (Accelerated Mobile Pages) features as well as functionality that will give users a much better experience.
HOW AMP DIFFERS FROM FACEBOOK INSTANT ARTICLES AND APPLE NEWS? Though the frameworks like Facebook Instant Articles and Apple news offer the similar kind of assistance, there are some differentiating points that make these frameworks different from AMP.• People use the platforms like Facebook Instant
Articles and Apple News in Facebook and iOS9 respectively. Any of the platforms does not let users read the articles in their particular formats.
• Though the platforms Facebook Instant Articles and Apple News take into account the performance of the website, they also provide importance to how the article appears.
• AMP, on the other hand, offers a web-based experience.
• The project, AMP majorly focuses on the performance of its documents. Instead of focusing more on the visual effects, it helps you open an article in a much faster way.
CONCERNS OF AMPMany of the publishers have certain doubts when it comes to Accelerated Mobile Pages (AMP).• The major concern that they have is how they will monetize their
Accelerated Mobile pages.
The platform proves useful for those who do not have enough patience to wait for the website to get loaded. AMP, the open source code, opens the web page faster on the smartphones, and the point that is to be noticed here is that a publisher can enforce it without any cost.
• Another major concern that publishers are worried about is whether the improved speed with Accelerated Mobile Pages will include the advertising loss for every page.
According to Google, the load time of the webpage will get reduced by 85%. Also, most of the publishers try to minimize the load time of the webpage on their own. When it comes to cost, the project AMP will not be an expensive one for you as all the AMP related work can be easily managed by the present staff only.
SUMMARYOn the whole, Google's Accelerated Mobile Pages (AMP) project assures users a satisfying experience with instant browsing on mobile devices.Mamsys, a digital marketing company in India, includes every new trend and technique that can help a business succeed at every level.
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