google's disruptive innovation

Download Google's Disruptive Innovation

If you can't read please download the document

Post on 21-Apr-2017




0 download

Embed Size (px)


Disruptive Innovation

Disruptive Innovation


GOOGLEGoogleis an Americanmultinationaltechnology companyspecializing inInternet-related services and products. These includeonline advertisingtechnologies,search,cloud computing,software, andhardware.Google was founded in 1996 byLarry PageandSergey Brinwhile they wereP.H.D..students atStanford University, in California. Together, they own about 14 percent of its shares and control 56 percent of the stockholder voting power throughsupervoting stock. Revenue : 89.46billion USDHeadquarter:Google plexMountain View,California,U.S.

Products and services

Advertising :For the 2006 fiscal year, the company reported $10.492billion in total advertising revenues and only $112million in licensing and other revenues.In 2011, 96% of Google's revenue was derived from its advertising programsSearch engine:According to market research published bycomScorein November 2009,Google Searchis the dominant search engine in the United States market, with amarket shareof 65.6%.Google indexes billionsof web pages, so that users can search for the information they desire through the use of keywords andoperators.

Enterprise services: G Suiteis a monthly subscription offering for organizations and businesses to get access to a collection of Google's services, includingGmail,Google DriveandDocs, Sheets, and Slides, with additional administrative tools, unique domain names, and 24/7 supportGoogle Search Appliancewas launched in February 2002, targeted toward providing search technology for larger organizations.[7]Google launched theMinithree years later, which was targeted at smaller organizations

Consumer services:In 2004, Google launchedGmail, a web-based email service, with a significantly higher storage offer than competitors.Gmail grew to become the world's most popular email service, with over a billion active users in February 2016

Internet services:In February 2010, Google announced theGoogle Fiberproject, with experimental plans to build an ultra-high-speed broadband network for 50,000 to 500,000 customers in one or more American cities

Meaning of Disruptive InnovationAdisruptive innovationis aninnovationthat creates a new market and value network and eventually disrupts an existing market and value network, displacing established market leading firms, products and alliances.

Major Innovations By GoogleGoogle Driverless Car and BikeGoogle AndroidGoogle LoonGoogle MapGoogle Contact LensGoogle Youtubegoogle TranslatorGoogle Glass

Google Driverless Car and Bike

Devices Involved

Laser sensor on the roof(1.5 million measurements per second)Radar sensor in front and rear bumpersGPSSettings of driving personalitiesSelf-learning ProgramHD camera looking out and inward from the windshield

different driving personalities from cautious, in which it is more likely to yield to another car, to aggressive, where it is more likely to go first


AdvantagesEfficient use of highwaysOptimal speedReduction in car accidentsSaving of parking spaceTransportation will no longer be a hindrance

ChallengesCost IssueTotal cost: US$ 300,000

includes:Laser system - $ 70,000Hi-tech Equipment - $ 150,000

Driverless car still illegal in 50 states


Google Android

Google AndroidUsing : Smartphones,tablet computers,Android TV,Android AutoandAndroid WearVersionsAndroid 1.0 - September 2008Android 1.5 (Cupcake) - April 2009Android 1.6 (Donut) - September 2009Android 2.0 (clair) - October 2009Android 2.2 (Froyo) - May 2010Android 2.3 (Gingerbread) - December 2010Android 3.0 (Honeycomb) - February 2011Android 4.0 (Ice Cream Sandwich) - October 2011Android 4.1 (Jelly Bean) - June 2012Android 4.4 (KitKat) - September 2013Android 5.0 (Lollipop) - November 2014Android 6.0 (Marshmallow) 2016Android 7.0 (Nougat) 2016

Google Loon

Developed byGoogle X

Key people: Rich DeVaul, Mike Cassidy and Cyrus Behroozi.

Officially announced on 14 June 2013.

A network of balloons travelling on the edge of space.

ProvideInternet accessto ruraland remote areas.

FeaturesFly between 60,000 and 90,000 feet.

Create an aerial wireless network with up to 4G-like speeds.

Solar-powered and have rechargeable batteries.

Equipped with GPS and weather monitoring equipment.

Advantages Availability of Information in rural and remote areas

Use of Renewable Energy


Health and Medicine

Lower Cost to build

Disadvantages Need over flight permissions in countries

Durability of balloons

Hardware failure

Weather Adversities

Google Map

ABOUT GOOGLE MAPSlaunched in 2005

web mapping service and technology supported by Google that can be used on desktop computers and smart phones

provide various map information including satellite images, street view, weather, traffic, business locations and more

March 5, 2015

HOW GOOGLE MAPS IS CREATED?acquire authoritative data from postal services, governments and well-known maps e.g. US Geological Survey

combine them with Googles internal data, including satellite imagery, aerial imagery and Street View imagery

March 5, 2015


HOW GOOGLE MAPS IS CREATED?use computer algorithms and manual labour to carry out geometry editing

algorithms used e.g. optical character recognition(OCR) technology: recognise and convert the words in the Street View imagery into text to extract street names

March 5, 2015


Google Contact Lens

The lens will be able to people with diabetes by closely and consistently monitoring the glucose levels in their tears.Google contact lens is a smart contact lens project announced by Google on 16th January 2014


What Does Google Lens Do?Monitor glucose level from tears by using sensors.Transmit data via antenna to the users mobile device. Provide a trend continuous glucose level reading per 1 second.LED lights to warn users when their glucose levels dangerously exceed too high or fall too low.



It is a simple and painless method. Continues glucose monitoringMobility to users wearable system can be integrated with life cycle.Accurate reading ensures efficiency and safe use.Reusable (cost effective solution)


FUTURE ENHANCEMENT New service can be derived with the use of this lens which opens up new opportunities.

Remote monitoring of glucose level. Possibility of insurance compliance .Valuable data collection.Real time insulin dosage adjustment.


Google Translate

Google Translate 2008Google Translate is a server-side machine translation service, which can translate between 50 different languages

Google Translate

UsersOver 200+ million people dailyLaunchedApril28, 2006; 10 years ago(asstatistical machine translation)November15, 2016; 4 months ago(asneural machine translation)

Availablein103 languages

FeaturesGoogle Translate can translate multiple forms of text and media, including text, speech, images, sites, or real-time video, from one language to another.It supports over 100 languages at various levels and as of May 2013, serves over 200 million people daily.For some languages, Google Translate can pronounce translated text, highlight corresponding words and phrases in the source and target text, and act as a simple dictionary for single-word input. If "Detect language" is selected, text in an unknown language can be automatically identified.If a user enters aURLin the source text, Google Translate will produce ahyperlinkto a machine translation of the website.For some languages, text can be entered via anon-screen keyboard,handwriting recognition, orspeech recognition.

Freevideo sharingWeb site which lets users upload, view, and sharevideo clips. In October 2006, Google announced that it had reached a deal to acquire the company for 1.65 billionUSDin Google stock.FeaturesQuality and formats2007 - 3GPformat on mobile phones (320x240)2008 June - 480360 pixels2008 November - 720pHD - 1080pHD - 4K (40963072 pixels)2015 - 8K (76804320 pixels)


Google Glassis anoptical head mounted displaydesigned in the shape of a pair of eyeglasses. It was developed byX(previously Google X)]with the mission of producing anubiquitous computer.]Google Glass displayed information in asmartphone-like hands-free format.Wearers communicated with the Internet vianatural languagevoice commands.[

Also known asProject GlassDeveloperGoogleManufacturerFoxconnTypeAugmented reality(AR),Optical head-mounted display(OHMD),Wearable technology,Wearable computerRelease dateDevelopers (US):February 2013Public (US):Around 2013Introductory priceExplorer version: $1,500 USDStandard edition:DiscontinuedJanuary 15th, 2015

Operating systemGlass OS(Google Xe Software)CPUOMAP4430System on a chip,dual-core processorMemory2GB RAMStorage16GBflash memorytotal(12GB of usable memory)DisplayPrism projector, 640360 pixels (equivalent of a 25in/64cm screen from 8ft/2.4m away)SoundBone conductiontransducerInputVoice commandthrough microphone,[8]accelerom


View more >