google's marketing strategy
Post on 15-Jan-2015
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DESCRIPTIONMarketing strategy of the GOD of this earth. I have made this presentation in terms of BCG matrix and Porter's five forces. Please give me feedback. Thankyou!!!!!
- 1. GOOGLE WORLD GOOGLE PRODUCTS AND SERVICES GOOGLE STRATEGY RECENT ARTICLES ABOUT GOOGLE STRATEGIC EVALUATION( MISSION, VISION & OBJECTIVES) FIVE FORCES MODEL SWOT ANALYSIS BCG FOR GOOGLE PRODUCTS CONCLUSION
2. SEARCH ENGINE,CLOUD COMPUTING, SOFTWARE AND ADVERTISING TECHNOLOGIES LARRY PAGE AND SERGEY BRIN IN 1998 PAGE RANKING NO.1 IN THE WORLD OVER 1 BILLION SEARCH REQUIREMENTS DAILY 46421 EMPLOYEES RATED NO.1 OF BEST COMPANYS TO WORK FOR IN THE WORLD RANKING NO. 2 OF THE TOP 100 BRANDS IN THE WORLD MAY 2012, DOMINATE THE SEARCH ENGINE WORLD, MARKET SHARE OF 87.6% TOTAL REVENUE MORE THAN $50 BILLION,2012 PRIMARY REVENUE SOURCE: ADVERTISING (97%) 3. GOOGLE PRODUCTS AND SERVICES 194WEB BASED 110MOBILE APPLICATIONS 44OPERATING SYSTEMS 3HARDWARE 17 Google glass still in developmentDESKTOP APPS 15SERVICES 5 4. 82 PRODUCTS SINCE 2006 UPTO DATE GOOGLE NOTIFIER AND SCHEMER WILL BE DISCONTINUED ON JAN31, 2014 AND FEB 07, 2014 5. To make search engines so powerful they would understand everything in the world 6. To organize the worlds information and make it accessible and useful. 7. FOCUS 8. FOCUS on SEARCH ENGINE marketing. Indexing every website on the web, giving faster results with accuracy. GOOGLES Ad-Sense and Ad-Word helped google to generate GOOGLE huge revenue from the internet market DIFFERENTIATION FACTORS: S Robust data centers around the world MARKET Unique page search algorithm ING Ad-Sense & Ad-WordSTRATE GYDIFFERENTIATIONINNOVATION 9. Googles secondary strategy is to focus on other related segments with innovative product development like- Social Media, Gmail, Google books, mobiles & cloud computing etc. Growth strategy: Mergers & Acquisitions( youtube, android, motorola, fibre ) This strategy is preferred because it allows google to quickly adopt new technologies and process rather than to develop them internally.DIFFERENTIATIONINNOVATION 10. ACTION PLAN To accelerate innovation and strengthen brand loyalty through transformational changes while creating an open source environment 11. Google Unveils Smart Contact Lens Project to Monitor Glucose By Brian Womack - Jan 17, 2014The Mountain View, California-based company said in a blog post yesterday that its testing an ocular device thats designed to measure glucose levels in tears. Google is expanding beyond its core search-engine business by investing in new technologies that can lead to new business opportunities, including the Google Glass devices, driverless cars and high-altitude air balloons to provide wireless Internet access. The contact lenses could address the challenges of diabetes, including the process of getting readings from blood, the company said in the post. 12. Web search Chrome Gmail Youtube Images Blogger Google DriveMaps Picasa Mobiles CloudprintDocs Toolbar Calender GroupsOrkut News Books Translate 13. FOCUS ON THE SEARCH ENGINE BUSINESS SERVICE QUALITY PORTAL BUSINESS IS NOT AN OPPORTUNITY REINFORCE ITS CORE COMPETENCIES CUTTING EDGE SEARCH TECHNOLOGY HIGHLY QUALIFIED WORKFORCEINNOVATION