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VOLUME NO.4(2013),ISSUE NO.11 (NOVEMBER) ISSN0976-2183

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VOLUME NO. 4(2013),ISSUENO.11(NOVEMBER) ISSN0976-2183

INTERNATIONAL JOURNAL OF RESEARCH IN COMMERCE & MANAGEMENTA Monthly Double-Blind Peer Reviewed (Refereed/Juried) Open Access ntern!tion!l e-Journ!l - ncluded in the ntern!tion!l "eri!l Directories

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ONTENTSSr.No. TITLE & NAME OF THE AUTHOR (S)

PageNo.

1 CRITICAL EVALUATION OF THE FIVE PERFORMANCE OBJECTIVES: A STUDY OF SOUTH WEST AIRLINES, USADR. KAUP MOHAMED

1

2A STUDY ON THE REASONS FOR STUDENTS MISBEHAVIOR IN CLASS AND ACADEMIC REMEDIAL MEASURES TO CURB STUDENTS

MISBEHAVIOURS IN CLASS AT HIGHER EDUCATIONAL INSTITUTIONS

NAZNEEN AHMED

4

3 USE OF PROPERLY POSITIONED HEAD RESTRAINTMURAT DARCIN

4 THE FUTURE OF HERO MOTO CORP: A STUDY ON THE CUSTOMER PREFERENCE TOWARDS HERO TWO WHEELER AFTER THE TERMINATION OFHERO HONDA

V. DEVAKI & DR. H. BALAKRISHNAN

12

! A STUDY ON CUSTOMER RELATIONSHIP MANAGEMENT IN HOTEL INDUSTRY: A CASE STUDY OF HOTEL SERVICES IN GUNTUR CITY, APT. SITA RAMAIAH

2"

# READING THROUGH MOTIVATIONAL THEORIESDR. CHRIS EHIOBUCHE

23

$ ROLE OF GENDER DIFFERENCE IN FINANCIAL INVESTMENT DECISIONS: A %UANTITATIVE ANALYSIS WITH SPECIAL REFERENCE TO RIS AVERSIONAND OVERCONFIDENCE APPROACH AMONGST MANAGEMENT GRADUATES IN LUCNOW CITY OF UTTAR PRADESH

DR. VIVEKANAND PANDEY

2'

' BUSINESS ETHICS: A STUDY OF TEN INDIAN BANSRAJESH PRABHAKAR KAILA 34

MENTAL HEALTH IN REFERENCE TO LENGTH OF SERVICE AMONG MALES & FEMALES ACADEMICIANSDR. RENUKA JOSHI & JUHI M GARG

3'

1" THE EFFECT OF WOR PRESSURE ON EMPLOYEES PERFORMANCE IN COMMERCIAL BANSDR. MARWAN M. SHAMMOT

41

11 ATM SERVICES AND CUSTOMERS SATISFACTION LEVEL: A CASE STUDY OF PUBLIC AND PRIVATE SECTOR BANS IN HAMIRPUR DISTRICT (HP)DR. SATINDER SINGH RANDHAWA

!1

12 TOWARDS A DEEPER UNDERSTANDING OF HUMAN EMOTIONS IN THE CONTE*T OF ADVERTISING SLOGANSWAN-CHEN WANG

!!

13 SHOPPER+S PERCEPTION TOWARDS STORE BRANDS WITHIN RETAIL STORES: A CASE OF NELLORE CITY OF ANDHRA PRADESHSANDEEP KUMAR MACHAVOLU

#2

14 IMPACT OF GOVERNMENT POLICIES ON DEVELOPMENT OF WOMEN ENTREPRENEURSHIP IN INDIASEEMA SHOKEEN & VIJETA BANWARI

##

1! STUDY OF CONSUMPTION PATTERN AND HEALTH AWARENESS AS REGARD THE EFFECTS OF FAST FOOD AMONG UNIVERSITY HOSTELLERS

DR. S. M. MEHDI & TARUN GUPTA

$1

1# WTO NEGOTIATIONS ON AGRICULTURE AND THE IMPLICATIONS FOR DEVELOPING COUNTRIES INCLUDING INDIADR. S. NAGABHUSHANA & DR. D. GOVINDAPPA

$#

1$ AIEN COSTING TECHNI%UE - A LITERATURE REVIEWMANMEET KAUR & RAVINDER KAUR

'4

1' FDI IN MULTI BRAND RETAIL: INDIA CALLINGSAUMYA JAIN

''

1 INDIA AND CHINA: POST CRISIS REBALANCING STRATEGYRINKU MAHINDRU

2

2" E.WOM AND SIMILAR EMERGING TERMS: A LITERATURE REVIEWDEEPTI GOEL

21 CONSUMER PERCEPTIONS TOWARDS SMS MARETINGSRI BGK MURTHY

1"4

22 TRENDS OF NON.PERFORMING ASSET (NPA) IN PUBLIC SECTOR BANS IN INDIA DURING 13 TO 2"12AKSHAY KUMAR MISHRA

111

23 UNFASTENING THE VITALITY TO PROMOTE GREEN GROWTH: LESSONS FROM INNOVATIVE STRATEGY OF INDIASHWETA SATIJA

11!

24 GOVERNMENT POLICY AND SMALL SECTORS IN INDIALIGI JOLLY

12"

2! AN IMPACT OF WOR FAMILY CONFLICT ON ORGANIATIONAL COMMITMENT: A STUDY OF STAFF MEMBERS AT PEOPLES BAN INTRINCOMALEE DISTRICT

J. N. JENITTA & P. ELANGKUMARAN

122

2# ROLE OF SMALL SCALE INDUSTRIES FOR ERADICATE UNEMPLOYMENT IN YOUTH: A CASE STUDY OF AJMER DISTRICTDEEPALI SHARMA & SHWETA SHARMA

12#

2$ CO.OPERATIVES FOR DEVELOPMENT: A ERALA E*PERIENCESUDHEERAN T.S.

131

2' ROLE OF MICROFINANCE IN THE PROMOTION OF RURAL WOMEN ENTREPRENEURSHIP: A CASE STUDY OF SHIMOGA CITYVIMALA B.N

134

2 REGULATORY CHANGES AND THEIR IMPACT ON LIFE INSURANCE BUSINESS: AN ANALYTICAL STUDYKAVITA MAHAJAN

13'

3" EMPLOYEES PERCEPTION OF PERFORMANCE APPRAISAL SYSTEM: A STUDY ON HIGHER EDUCATION INSTITUTES IN JALANDHARSUPRIYA MAHAJAN

144

RE%UEST FOR FEEDBAC & DISCLAIMER 1!1


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PROF/ ANIL / SAINI,h!irperson (,R,)% #uru#obind"in&h P 8niversity% Delhi

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THE FUTURE OF HERO MOTO CORP: A STUDY ON THE CUSTOMER PREFERENCE TOWARDS HERO TWO

WHEELER AFTER THE TERMINATION OF HERO HONDA

%. DE%"KI

"SST. !ROFESSOR

DE!"RTMENT OF COMMERCE

SRI R"M"LIN" SOWD"MBI"I COLLEE OF SCIENCE &COMMERCE

COIMB"TORE

DR. H. B"L"KRISHN"N

!RINCI!"L &SECRET"R'

S.N.R.SONS COLLEE

COIMB"TORE

ABSTRACTT1" A!#'#i" C#'%n+ 2%in '%)3" "%,")s1i #n+ i$ i !n,")s%n,s 1" *#ns!'") %s" %n, )"$")"n*"s $#) $in% s#!i#n 1% ,"i21s *#ns!'") 1)#!21

s!")i#) %!"/ 4!%i+ %n, s")i*"/ *#ns!'") )"$")"n*" is % i% $%*#)s in '%)3"in2.T# %n%+5" 1" n"", $#) !)*1%sin2 1" %)i*!%) +" #$ 6#-61""") in

C#i'%#)" *i+/T%'iN%,!/In,i%. C#ns!'") )"$")"n*" %n, *#ns!'") "1%i#!) %)" si'i%)/ %)i!", in )#%, )#s"*i". In #),") # %**#'is1 1is #7"*i"

% '%)3" s!)"+ 6%s *#n,!*", 6i1 899 )"s#n,"ns in 1" s!,+ %)"%. A,")is"'"n *%'%i2n s1#!, %i' % )"%*1in2 1" !i'%" *!s#' %n, 1" %!1#)i5",

,"%")s s1#!, %s# ,"i*" % s!i%" %,")is"'"n # *%*1 #*% *!s#'")s. T1" in)#,!*i#n #$ H")# H#n,% i3" 1%" )"#!i#n%)i"s in 1" $i", #$ 6# W1""")in,!s)+. L%)2" n!'") #$ $%n*+ 6# 61""") s1#!, " in)#,!*", + 1" *#'%n+. . A s!)"+ is ,#n" %'#n2 1" *!s#'")s #$ H")# %n, 1" H")# H#n,% # s!,+

1"i) )"$")"n*" #$ )%n, %$") 1" si. C!s#'") #ini#ns %)" )"*#),", %#! 1"i) *1#i*" #$ 1" )%n,. I is *#n*!,", $)#' 1" s!,+ 1% 1" H")# H#n,%

'##) *#'%n+ 2%inin2 '%)3" s1%)" in T6# W1""") In,!s)+ %n, 61% 1%"n %$") si 1" H#n,%.

EYWORDSBr!nd choice !fter the split% ,onsu3er preference% ,onsu3er Beh!viour%Joint ;enture% M!retin&% M!nuf!cture

INTRODUCTIONhis uestion is the b!se of this p!rticul!r study A survey is done !3on& the custo3ers of .ero !nd the .ero .ond! to study their preference of br!nd

!fter the split ,usto3er opinions !re recorded !bout their choice of the br!nd

?!rlier when 6;" split fro3 "uui in ! 5oint venture for 6;" to est!blish itself it too uite so3e ti3e will th!t be the s!3e c!se with .ero .ero now h!s

to swe!t ! lot to &!in their 3!ret sh!re

6he uestions !re open to .ero but the 3!n!&e3ent is s3!rt% e@perienced !nd veter!n 6hey not only &ot their >I sh!re fro3 .ond! !t +* discount to the

3!ret r!te% but !lso h!ve &!ined e@pertise over the J!p!nese technolo&y durin& their oper!tions of >I ye!rs

6here w!s out ri&htly no need to pi&&yb!c the br!nd n!3e .ond! !ny3ore which c!3e with ! hu&e roy!lty fee 6he technolo&y sh!red by .ond! h!s now beenle!rned !nd 3!stered by .ero durin& their lon& >I ye!rs of 3!rri!&e 6he profits were now 3erely sh!red for custo3ers: s!e for they love to see the two

n!3es .?RO !nd .O'DA to&ether on their bies Althou&h% the &uild of the two n!3es w!s &ivin& 3!@i3u3 s!les however w!s of li3ited .ero .ond! w!s

undoubtedly the 3!ret le!ders in the two wheeler se&3ent 6;"% .ero .ond! !nd B!5!5 to&ether were h!vin& ! 3!ret sh!re of !l3ost K* in the two

wheeler industry .ero .ond! is ! 5oint venture of .ero Moto ,orp in ndi! !nd .ond! 3otors in J!p!n 6he J; between the two co3p!nies c!3e to !n end

recently !nd hero w!s set to &o on its own .ond! h!s !lre!dy entered the 3!ret sep!r!tely !nd it is in ! co3fort!ble position .ero will be f!cin& ch!llen&es

to est!blish itself in the two wheeler 3!ret .ero thou&h h!s enou&h 3!retin& potenti!l !nd pl!nts for 3!nuf!cturin& two-wheeler is still l!cin& in

indi&enous technolo&y Chile this is on one side% wh!t will be the re!ction of the custo3er tow!rd this splitN .ow will the custo3ers !li&n or orient!te !fter the

split of this 5oint venture

VALUE TO THE COMPANYDid the custo3ers buy7!ri3!% ,B% "plendor% .un bec!use they !re .ond! technolo&yN Or bec!use of the w!y they !re positioned in the 3!retN

LOne bi& differenti!tion between .ero .ond! !nd other !uto3obile co3p!nies !re the sc!le !nd stron& br!nd rec!ll%L s!id Deep! J!in% !ssist!nt vice president

!nd rese!rch !n!lyst% "h!reh!n L.ero .ond!:s "plendor is ! dec!de-old 3otorcycle br!nd .owever% !uto3obile divorces !re very ch!llen&in& Ret!inin& core

custo3er &roup will be the incre3ent!l ch!llen&e for the .ero &roup !p!rt fro3 cut-thro!t co3petitionL R6 p!y3ents !re the third bi&&est e@penses for

.ero .ond! !fter r!w 3!teri!ls !nd e3ployee cost t:s !nother ch!llen&e to opti3ie the s!vin&s to rebr!ndin& !ctivity6he .ero &roup h!s two options% either to &o for in-house RD or choose ! do3estic/forei&n p!rtner for technic!l coll!bor!tion .owever% !n!lysts do not see

the &roup &oin& in for ! p!rtnership with !nyone

t will be ! ch!llen&e for .ond! to co3pete with robust .ero:s 3!retin& !nd distribution te!3 !nd ! ch!llen&e to .ero will be to live up to the e@pect!tions of

custo3ers !t technic!l level

REVIEW OF LITERATURE6he review of liter!ture st!rted with the !n!lysis of 6;" "uui split up in which 6;" !l3ost too 3!y ye!rs to find its be!rin&s% will this be the c!se with .ero

too

n ! c!se study done by B" center for 3!n!&e3ent rese!rch 6;" in spite of its l!c in technolo&y !nd sever!l f!ilures of l!unchin& its own product durin& the J;

w!s !ble to succeed !fter the split up Accordin& to this p!per 3!retin& is ! co3petitive ed&e in ter3s of winnin& the 3!ret

n !nother study on the consu3ers buyin& beh!vior the report concludes th!t the s!les !re stron&ly correl!ted with !&e &roup of the consu3ers nterestin&ly

the purch!se of two wheeler is independent of the !nnu!l inco3e of buyerE this could perh!ps be due to the e!sy lo!n !v!il!ble !nd custo3er friendly

3!retin& str!te&ies !dopted by the de!lers A si&nific!nt proportion of the popul!tion% +=00 custo3ers prefer to buy ! two wheeler in the r!n&e of Rs

+%***-1*%***/- h!vin& fuel efficiency of +1-11 73pl 6he non-&e!r 3odel is preferred by 0=00 !nd with &e!r (+ &e!rs) 3odel is preferred by +***

consu3ers 6he d!t! is further correl!ted with the &ender of consu3er Presu3!bly fe3!les !nd !&ed 3!les prefer non &e!r vehicle where!s 3!le in &ener!lprefer vehicle with &e!r As for 3!inten!nce of vehicle is concerned the &ener!l consensus !3on& consu3ers indic!tes they prefer servicin& the vehicle once in

four 3onths $urther% +000 consu3ers h!ppen to h!ve vehicle th!t is to 1 ye!rs old indic!tin& old two wheeler vehicles !re r!pidly bein& repl!ced $in!lly

the colour of vehicle see3s to pl!y !n i3port!nt role in consu3er preference

T


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0

Dr',h!ndr!se!r!n investi&!ted the w!nts of the custo3er !re c!refully studied by conductin& surveys on consu3er beh!viour 6he study !lso helps to now

v!rious 3!retin& v!ri!bles such !s price !nd product fe!tures6his study will help &!in nowled&e !bout the influence of consu3er to prefer ! p!rticul!r br!nd

!nd the proble3s f!ced by the3 usin& such br!nds

Dr"7"inh! A5!y C!&h e@!3ined th!t ndi! is one of the f!stest &rowin& teleco33unic!tion 3!rets of the twenty first century 6he co33!n 3!n%

!rtis!ns%!&ricultur!l l!bours% vendors !nd worers fro3 every w!l of life !re co3fort!bly usin& the services provided by teleco3 industries6he potenti!l of

c!pturin& 3!ret se&3ent will surely depend upon underst!ndin& dyn!3ics of custo3ers preferenceAccordin& to 9ewis Boo3(


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VOLUME NO. 4(2013),ISSUENO.11(NO

INTERNATIONAL JOA Monthly Double-Blind Peer Reviewed (Refe

Percent!&e() Q 'o of Respondent **

6ot!l 'o of Respondents

,hi-"u!re An!lysis

CONSUMER SATISFACTION

6he underlyin& word is s!tisf!ction every person h!s c

!nticip!ted needs !re c!tered to n other words% befor

buys the &oods !nd it is only the 3!retin& 3!n!&er wFACTORS INFLUENCING THE CONSUMERS PREFERENC

6he v!rious f!ctors !ffectin& the consu3ers preference

,onsu3er preference !nd consu3er beh!viour !re si

individu!l decides wh!t% when% how%whether or not% fr

cultur!l% soci!l% person!l !nd psycholo&ic!l f!ctors su

3!reters which !re !lso to be t!en into !ccount

CULTURAL FACTORS

,ultur!l f!ctors such !s buyerSs culture% sub-culture !nd

CULTURE

,ulture is the 3ost b!sic deter3in!nt of ! person .is

SOCIAL FACTORS

A consu3erSs preference is !lso influenced by soci!l f!c

OCCUPATION

A personSs consu3ption p!ttern is !lso influence by hi

!re pertinent to his &roup A co3p!ny president !ffor

occup!tion!l &roups

ECONOMIC CIRCUMSTANCES

A personSs econo3ic circu3st!nces will do !ffect ! &re

borrowin& power !nd !ttitudes tow!rds spendin& vers

LIFE STYLE

People co3in& fro3 the s!3e sub-culture% soci!l cl!

inter!ction with his or her environ3ent 9ife style refl

!tte3pts to brin& out oneSs w!y of livin& b!sed on ! wh

PERSONALITY AND SELF.CONCEPT

?!ch person h!s ! distinct th!t will influence his on h

do3in!nce% !utono3y% deference% soci!bility defensive

INCOME

nco3e is ! vit!l f!ctor th!t !ffects buyin& preference

will be hi&h% if it is less the de3!nd will !lso be less

PSYCHOLOGICAL FACTORS

A personSs buyin& choice is !lso influenced fro3 3!5or

MOTIVATION

A person h!s 3!ny w!nts !t ! &iven ti3e A need beco

person to see s!tisf!ction of the need

PERCEPTION

Another f!ctor which influences consu3er beh!viour

3otiv!ted personSs !ction is influenced by his or her pe

LEARNING

t is ! f!ctor where the people !ct b!sed on the e@perie

BELIEFS AND ATTITUDES

6hrou&h le!rnin& process people !cuire their beliefs

person in !ll descriptive% !bout so3ethin& which &ets r

ev!lu!tion% e3otion!l fellin& !nd !ction tendencies to

BRAND LOYALTY

6o be truly br!nded loy!l the consu3er 3ist hold !

purch!sed ! p!rticul!r br!nd repe!tedly bec!use othersubstitutes

.istory of the 6;" 3otor co3p!ny% .ero .ond! co3p

enh!nce the pro5ect

EMBER)

RNAL OF RESEARCH IN COMMERCE & MANeed/Juried) Open Access ntern!tion!l e-Journ!l - ncluded in the

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rt!in w!nts !nd needs !nd hence he beco3es ! consu3ers s!tisf

e purch!sin&% the consu3er h!s so3e sort of benefits in i3!&in!ti

o now wh!t benefits c!n be provided 6herefore% to provide s!ti

!re !s follows4-

il!r% !ttributed in bro!d prospective ,onsu3er beh!viour or b

o3 who3 to purch!se &oods !nd the service6he consu3erSs dec

st!nti!lly influence the purch!ses of the buyer Most of the f!c

soci!l cl!ss identific!tion be!r in depth !nd wide influences of co

!nts !nd beh!viour !re &overned by instincts hu3!n tr!it is intell

tors% such !s the consu3erSs reference &roups% f!3ily !nd soci!l r

s or her occup!tion A blue color worerSs clothes% wor shoes% p

s e@pensive blue st!&e suits !ir tr!vel club 3e3bership !nd veh

t e@tent in his product choice People econo3ic circu3st!nces co

s s!vin&

ses !nd even occup!tion 3!y le!d uiet different life different

cts so3ethin& beyond the personSs soci!l cl!ss on the one h!nd

ole personSs p!ttern of !ctin& in the world

r buyin& preference A person person!lity is usu!lly described in

ness !nd !dopt!bility

off consu3er to ! &re!t e@tent t is the per-c!pit!l inco3e is hi&

psycholo&ic!l f!ctors lie 3otiv!tion% perception% le!rnin&% beliefs

e ! 3otive when it is used to ! sufficient level of intensity A 3o

is perception A 3otiv!ted personSs !ction is influenced by his

rception of the situ!tion

nce th!t &overns the efforts directly !nd indirectly !s the process

!nd !ttitudes 6hese in turn influence their beh!viour b!sed on

oted in hi3 Besides th!t !n !ttitude described by ! persons end

!rds so3e ob5ects or ide!

f!vor!ble !ttitude tow!rds the br!nd in !ddition to purch!sin

br!nds 3!y not be !v!il!ble un!ble to find ! suit!ble repl!ce3en

!ny% 2!3!h! co3p!ny !nd B!5!5 ,o3p!ny w!s n!rr!ted the best

ISSN0976-2183

AGEMENTntern!tion!l "eri!l Directories

+

!ction !rises only when the consu3erSs

n th!t he will !ctu!lly receive when he

f!ction is less e!sy th!t i3!&ined t!s

yers !ttitude is ! process by which !n

isions !re not hollow but influenced by

ors !re L 'O6 ,O'6RO99AB9? Lby the

su3er preference

ctu!l in beh!viour

les !nd st!tus

wder% lunch bo@es% bowlin& recre!tion

icle hence 3!reters try to identify the

sist of their spend !ble inco3e% s!vin&%

9ife style portr!ys the whole person

!nd person!lity on the other 9ife style

ter3s of such tr!it !s Sself confidence%

% then the de3!nd of consu3er &oods

nd !ttitudes

ive is ! need th!t sufficiently co3pels !

or her perception of the situ!tion A

f le!rnin& differs

belief is wh!t is &iven !nd t!en by !

rin& f!vor!ble or unf!vor!ble co&nitive

it repe!tedly One 3!y be forced to

thou&h he is not liin& the unf!vor!ble

to the nowled&e of the rese!rcher to


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RESULTS AND DISCUSSIONS%

S8

A8

O?59@>

V8@8 ?098 (=06)

C?778> =8 87

Y?7 578878>8 @>

W@ 6? =@00 H87 H

Y?7 >8; @8

4/1 SE* OF THE RESPONDENTS

TAB

F

6he !bove t!ble reve!ls th!t% out of ** respondents% s

$e3!les t is inferred fro3 the !bove t!ble th!t% the 3

4/2 AGE GROUP OF THE RESPONDENTS

6he us!&e of 6wo wheeler v!ries fro3 !&e to !&e ,o

f!ctor in !ny decision% !&e 3e!ns e@perience 6he e@

3!retin& t!stes% preference needs v!ry with different

TABLE 4/

A8 G

= to

0 2e

Above

6ot!l

6he !bove t!ble shows th!t 3ost of the respondents

ye!rs I percent who co3es under the !&e &roup of !

!&e &roup of 0-+* ye!rs

4/3 OCCUPATIONAL STATUS OF THE RESPONDENTS

6he persons consu3ption p!ttern w!s !lso influenced

the consu3ers is derived fro3 v!rious sources 6hus th

!

AD8

EMBER)


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ESTIONNAIRE 1($or e@istin& hero .ond! custo3ers)

M!le $e3!le

** *

=-0* 2e!rs 0-+* 2e!rs Above +*

0> 1> I

"tudent Profession!l Business

>1 1+ >

Business Purpose Person!l 8se Both

1* >* 0*H>9 @


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TABLE 4/3: TA

O

"t

Pr

Bu

6o

6he !bove t!ble inferred th!t the occup!tion!l st!tus

the respondents !re student% > percent of the respon

4/4 VEHICLE USAGE OF THE RESPONDENTS

TABLE 4/

P870

Busi

Pers

Both

6ot!l

6he !bove t!ble reve!ls th!t 1* percent of the respon

purpose !nd >* percent of the respondents !re usin& v

.ence it is inferred th!t the 3!5ority of the respondent

4/! MODEL USAGE OF THE RESPONDENTS

TABLE 4/

M

"p

,B

P!

6o

6he !bove t!ble reve!ls th!t I* percent of the respon

1percent of the respondents !re usin& ,B

.ence it is inferred th!t the 3!5ority of the respondent

*

"tudent

Profession

!l

Business

*

)*

>*

0*

+*

1*

I*

"plendor

I*

C

EMBER)


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BLE SHOWING THE OCCUPATION STATUS OF THE RESPONDENT

?59@> N?=87 R805>8>0 P878>98

dent

ofession!l

siness

>1

1+

>

>1

1+

>

t!l ** **

"O8R,?4 PRMAR2

f the respondents% it is understood th!t 1+ percent of the respon

dents !re business peoples% .ence% 3!5ority of the respondents !

: TABLE SHOWING VEHICLE USAGE OF THE RESPONDENTS

>0 N?=87 R805>8>0 P878>98

ess purpose

n!l use

1*

>*

0*

1*

>*

0*

** **

"O8R,?4 PRMAR2

ents !re usin& vehicle for Business purpose%% 0* percent of the re

hicle in person!l use

s !re usin& vehicle for Business purpose

: TABLE SHOWING MODEL US AGE OF THE RESPONDENTS

8 N?=87 R805>8>0 P878>98

lender

ssion Plus

I*

1

>1

I*

1

>1

t!l ** **

"O8R,?4 PRMAR2

dents !re usin& vehicle for "plender%% >1 percent of the respond

s !re usin& "plender Bie


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4/# HYPOTHESIS

A&e of the respondents does not influence over current

TABLE 4/#: RELATIONSHIP BETWEEN

G7?5

= to 0* 2e!rs

0 2rs to +* 2rs

Above +* 2rs

TOTAL

,!lcul!ted v!lue of ,hi "u!re test is KK0>

De&ree of $reedo3 is +

6!ble v!lue !t 1 percent level of si&nific!nce is :08 H87H>9

< M@89D8 B79> I=9D8 P7@

$#

24

@ Y? M@00 H87H>9

0I

>I

)0

N8; C:@8 B@9 B9 9 TV

ISSN0976-2183

AGEMENTntern!tion!l "eri!l Directories

K

RENT MODEL OF BIE

TOTAL

0>

1>

I

**

8

2es

'o


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=

$ro3 the !bove t!ble the c!lcul!ted v!lue of ,hi "u!re is less th!n t!ble v!lue !t 1 percent level 6herefore% the null hypothesis is !ccepted .ence it is

confir3ed th!t% there is no si&nific!nt influence over the !&e &roup !nd the selection of current 3odel of bie

4/$ HYPOTHESIS

Occup!tion!l st!tusof the respondents does not influence over current 3odel selection

RELATIONSHIP BETWEEN THE OCCUPATIONAL STATUS OF RESPONDENTS AND THE SELECTION OF CURRENT MODEL OF BIE

C?778> M8

O?59@>9

S9?0

SPLENDER CB PASSIONPLUS TOTAL

"tudent

Profession!l

Business

>

+

K

1

1

1

=

=

1

1+

>

TOTAL I* 1 >1 **

,!lcul!ted v!lue of ,hi "u!re test is 0+K

De&ree of $reedo3 is +

6!ble v!lue !t 1 percent level of si&nific!nce is $or the pro3otion% co3p!ny show 3!e ro!d-show th!t will incre!se the s!les6he co3p!ny should &ive 3ore concentr!te on the !dvertise3ent

0 .ero .ond! ,o3p!ny should i3ple3ent ! new str!te&y to reduce the co3petition !nd le!d into the bie 3!ret

+ As people e@pect 3ore 3ile!&e per ilo3eter%co3p!ny should incre!se the 3ile!&e of the hero .ond! bie

1 .er .ond! should 3!e ! sports bie lie to 7!w!s!i "uui% .y!bus! bies which c!n run with 3!@i3u3 speeds

As !lre!dy discussed the s!3ple sie is ! li3it!tion besides so3e of the p!rticip!nts were not the !ctu!l owner of the vehicle But they !re the consu3er 6hey

3i&ht be left with no !ltern!tives

CONCLUSION6he results cle!rly show th!t .ero h!s &ot ! lot of w!y to est!blish itself in the 3!ret Besides the price !nd 3ile!&e the co33on custo3er doesn:t find

!nythin& !ttr!ctin& Also the nu3ber of student preferrin& hero is very less !nd th!t se&3ent of custo3er h!s the 3!5or 3!ret potenti!l .ero 3ust consider

l!unchin& vehicles lie Puls!r !nd 8nicorn% $ which 3ostly !ttr!ct youth tod!y Only th!t p!ssion tow!rd the br!nd will help the3 succeed !nd c!pture the

3!ret sh!re

LIMITATIONS OF THE STUDY6he followin& !re the few li3it!tions of the study

$ew P!rticip!nts were reluct!nt to provide the !nswer !nd l!c interest

6heir credibility le!ds to error in the inference

6he s!3ple sie is !&!in li3ited

6he study is li3ited only in ,oi3b!tore city%6!3iln!du%ndi!

6he study is b!sed upon the prev!ilin& consu3er preferencet 3!y ch!n&e !ccordin& to ti3e%f!shion%technolo&y develop3ent etc

SCOPE FOR FURTHER RESEARCH"o% 3uch !w!ited is how the 3!ret of two-wheelers will be !ffected !fter this split Cill both the fir3s 3!n!&e to ret!in the Br!nd i3!&e or it is ! ch!nce for

other pl!yers lie B!5!5 or 6;" to benefit the 3ost fro3 the end of this lon& rel!tionshipN

REFERENCESBOOS

A!er Myers TA,")isin2 M%n%2"'"n prentice .!ll of ndi! pvt 9td% 'ew Delhi> 7oth!ri ,R%(


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