HEART OF THE CITY COMMITTEE AGENDA 

DATE: November 14, 2012

LOCATION: Culver City Room

TIME: 4:00 p.m. – 6:00 p.m.

1. Organizational 

a. Election of Chairman and  Assignment of Sub‐Committees (Attachment 1) 

2. Approval of Agenda 

3. Adoption of Minutes   

a. October 10, 2012 (Attachment 2) 

4. Business Arising 

5. Delegations 

a. Sergeant Tiffany Housworth, Lethbridge Regional Police Service – Complex Care Unit Proposal (Attachment 3) 

6. Strategic 

a. Capital Improvement Program Update – Jeff Greene 

i. Confirmation of support from the BRZ for the Streets Improvement Projects 

ii. Confirmation of support from the Chamber of Commerce for the Streets Improvement Projects 

7. Operational   

a. Sub‐Committee Reports 

i. Design, Planning, and Regulatory Sub‐Committee 

ii. Championing, Marketing and Promotion Sub‐Committee 

iii. Downtown Life (Events) Sub‐Committee 

iv. Functional Works Maintenance and Upkeep Sub‐Committee  

8. For Information 

a. Building & Development Permit Activity for October – no activity 

b. Heart of Our City 2012 Budget (Attachment 4) 

c. List of Initiatives of the Heart of Our City – to be circulated at meeting by George Kuhl 

d. Draft Downtown Area Redevelopment Plan – (Attachment 5).  Review scheduled for December 

i. George Kuhl to circulate proposed Land Use Districts and Overlays at meeting 

9. What’s Happening in Downtown 

a. Around the Table 

10. Next Meeting 

a. Wednesday, December 11, 2012 from 4:00 – 6:00 p.m. 

Agenda to include the following: 

i. Red Tape Cutter 

ii. Joint Initiative of the Downtown Business Revitalization Zone and the Heart of Our City 

iii. Review of the Event Application 

iv. Draft Downtown Area Redevelopment Plan 

11. Adjournment  

Process for Election of Chairman  

1. City Manager Designate will call for nominations for the position of Chairman 2. Nomination is made by a voting Committee member 3. Seconders are not required for a nomination 4. Nominee has to agree to the nomination 5. City Manager Designate will continue to call for nominations until it is clear that 

no other nominations are proposed 6. Motion for nominations to cease will be requested 7. If only one nomination, person will declare to be elected as Chairman by 

acclamation 8. If more than one nomination, voting will be by secret ballot 9. Tabulation of the voting will be done by the City Manager Designate and Heart of 

Our City Manager 10. City Manager Designate will announce the person elected as Chairman.  The 

results will not be disclosed 11. Ballots used will be destroyed 12. Meeting will be turned over to the Chairman 13. The City Council member is automatically the Vice‐Chairman according to the 

Terms of Reference  

Sub‐Committees  

1. Governance and Administration – Heart of Our City Revitalization Committee as a Whole 

2. Championing, Marketing and Promotion – Renae Barlow, Ken Harvie, Bev Lanz  3. Design, Planning and Regulatory Processes – Belinda Crowson, Grace Duff, Ken 

Harvie 4. Downtown Life (Events) – Suzanne Lint, Kate Connolly, Kim Dohms 5. Functional Works Maintenance and Upkeep – Mark Bellamy, Ken Nakagama 

 

MINUTES of a Meeting of the HEART OF OUR CITY REVITALIZATION COMMITTEE, held on Wednesday, October 10, 2012, at 4:00 p.m. in the City Hall of the City of Lethbridge with the following in attendance: CHAIR: Bev Lanz, Citizen-at-large MEMBERS: Renae Barlow, Economic Development Lethbridge

Mark Bellamy, Citizen-at-large Jeff Carlson, Councillor Kate Connolly, Citizen-at-large Belinda Crowson, Lethbridge Historical Society Kim Dohms, Citizen-at-large Grace Duff, Chamber of Commerce

Suzanne Lint, Allied Arts Council Ken Nakagama, Downtown BRZ

OTHERS: Maureen Gaehring, Community Planning Manager George Kuhl, Downtown Revitalization Manager David Sarsfield, City Clerk’s Office

Tatsuyuki Setta, Community Planner (left at 5:00 p.m.) ABSENT: Ken Harvie, Urban Development Institute CALL TO ORDER: The Meeting was called to order at 4:05 p.m. by Chairman Lanz. APPROVAL OF AGENDA: The Agenda for October 10, 2012 was circulated and approved by consensus. APPROVAL OF MINUTES: The Minutes of the September 12, 2012 were circulated.

MARK BELLAMY: THAT the Minutes of September 12, 2012 be approved as presented.

CARRIED

STRATEGIC: a. Capital Improvement Program Update The costs for 3rd Avenue South and 5th Street South Street Improvements were updated by MMM Group to reflect 2013 costs and the different configuration. The funding source will be the Municipal Sustainability Initiative Grant. It will be included with the Community Services Projects. The Team was asked to look for initiatives that may qualify under the Green Transit Incentives Program as this program is undersubscribed.

Page 2 of 4 Heart of Our City Revitalization Committee Minutes

The Design, Planning, and Regulatory Sub-Committee is recommending that both projects be supported to be in the 2014 – 2023 Capital Improvement Program (CIP).

GRACE DUFF: That the Heart of Our City Revitalization Committee support the two Streets Improvement Program inclusion in the 2014 – 2023 Capital Improvement Program, with the 3rd Avenue South Project to be in the 2014-2016 period, and further that a letter be sent to City Council highlighting the importance of the projects.

CARRIED

The Committee discussed possible strategies to promote the projects. It will be referred to the Design, Planning, and Regulatory Sub-Committee to strategize on promoting the two street improvement projects. Support will be requested from the Downtown BRZ and the Chamber of Commerce. Lists of other projects that may be proposed to be included in the 2014 – 2023 CIP were provided. The Committee stated that a Galt Gardens Project may be a possibility. Belinda Crowson suggested that funding could be available through the federal 150 anniversary of Confederation as the park was created by one of the Fathers of Confederation. This project will be referred to the Functional Works Maintenance and Upkeep Sub-Committee. OPERATIONAL:

a. Sub-Committee Reports

i. Design, Planning, and Regulatory Sub-Committee – an update was provided by Belinda Crowson and Grace Duff. The Sub-Committee continues to work on the Downtown Area Redevelopment Plan and a Downtown Bylaw. Tats Setta is to provide the Sub-Committee with a map showing the available public and private parking in the Downtown Area. It was noted that replacement of parking meters throughout Downtown is proposed to be included in the CIP projects. There will be consultation and communication before the project is implemented.

ii. Championing, Marketing and Promotion Sub-Committee – the September

report on the First Friday event was circulated to the Committee. The Committee will look at providing logo templates that can be used to promote the Heart of Our City Committee. The cost was estimated to be less than $500.

JEFF CARLSON:

That the Championing, Marketing and Promotion Sub-Committee be given authorization to spend up to $500 to provide proper logo templates for the Heart of Our City Revitalization Committee.

CARRIED

Page 3 of 4 Heart of Our City Revitalization Committee Minutes

iii. Downtown Life (Events) Sub-Committee – will be doing a review of the

criteria by the end of the year. It is expected that the deadline will continue to be March 1st for the grant. It may or may not be first come first served.

iv. Functional Works Maintenance and Upkeep Sub-Committee – has not met

over the past month. The Gateway Project is being finalized in preparation of the tender.

FOR INFORMATION: a. Building and Development Permit Activity for September b. First Friday Report for September – There is an opportunity to provide an education

on marketing to Downtown businesses. The website has been updated and has proved popular.

c. Creative Economic Summit Conference – Renae Barlow provided a report on the conference she attended on February 28 – 29, 2012 in Toronto. Her recommendations for Lethbridge to consider included the following:

a. look at a pilot project using empty spaces in downtown to create a popup stores during holiday season

b. create an open studio for visual artists with workshops in downtown spaces c. create collaborative spaces for new businesses “Made in southern Alberta”

Suzanne Lint was asked to send out list of the barriers for artists to the Design, Planning, and Regulatory Sub-Committee. d. International Downtown Association Conference – Bev Lanz provided a report on the

Conference she attended September 21 – 24, 2012. Some of the highlights: a. Creation of a Business Improvement District (similar to BRZ) b. Marketing of a downtown Target store c. Guthrie Theatre in Minneapolis/St. Paul d. Best practices defined by the International Downtown Association Canadian

Task Force are visibility, visionary, prosperity, liveability, and strategy

WHAT’S HAPPENING: a. Around the Table – the following was highlighted:

Canada Science Fair – May 11 – 18, 2013 – contact is Mark Bellamy 100th Anniversary of the Bowman is today Town Planning Day – November 8, 2012

NEXT MEETING: The next regular meeting, will be held Wednesday, November 14, 2012 from 4:00 - 6:00 p.m. Topics will include the following:

Joint Initiative of the BRZ and the HOC Red Tape Cutter Heart of Our City Budget Update

Page 4 of 4 Heart of Our City Revitalization Committee Minutes

ADJOURNMENT: JEFF CARLSON:

That the meeting adjourn.

CARRIED

The meeting adjourned at 6:07 p.m.

CHAIRMAN

CLERK

REPORT TO

CHIEF’S EXECUTIVE COMMITTEE Title of Report: Complex Case Unit Date Submitted: October 12, 2012 Date updated: ISSUE: The unit currently known as the DBU has been improving its service delivery by becoming more involved in working with community partners to develop more long term solutions to some of the social problems impacting downtown Lethbridge and other areas of the City. The current name and shifting schedule of the unit does not adequately support the progress of the unit. BACKGROUND: The current model of DBU was developed in 2008 as a response aimed at addressing the chronic issues observable primarily in the downtown core of Lethbridge. The directed service provided by the seven member unit has seen some success using some traditional policing techniques including enforcement and proactive patrol during the last few years. Over this time period through working collaboratively with several key service providers within the city, it was discovered that most of the individuals causing the problematic issues being seen within the downtown had very complex needs. Most suffer from significant conditions that affect their behaviours such as addiction, FASD, and mental and physical illness and that positive change could occur when they were aligned with the appropriate supports. In order to tackle some of the chronic social issues been seen in the downtown core members of the DBU have started to utilize a more individualized and supportive case management approach when dealing with these individuals. These efforts seem to coincide with the approach being adopted by several other communities throughout North America. In support of this complex case management, DBU members have also taken on the challenge of dealing with individuals with identified or suspected mental health issues. This coincides with the Crisis Intervention Techniques Officer program I am currently developing. In addition to these new initiatives, the DBU member also continue to proactively patrol in the downtown core, and address problem issues identified by businesses. They provide a presence at events in Galt Gardens and other community functions. They conduct monthly Public Safety Unit Inspections in conjunction with Lethbridge Fire, Regulatory Services, Alberta Health and AGLC.

While evolving to our present state the members of DBU have experienced some issues resulting from patrol team members including supervisors who seem to have difficulty comprehending the unique mandate of DBU. Some team supervisors have attempted to use DBU members to supplement their team manpower especially during evening shifts. Although these issues have been addressed in the past; they seem to continue and have created an environment of unnecessary pressure for the DBU members. It is my thoughts that perhaps some of these conflicting messages may result from the fact that the unit’s name ties the members to a geographic area and/or beat and does not reflect the true nature of the unit. Adding to the problem is the fact that the current shift schedule has DBU members working late afternoon shifts which are not conducive with most of their current activities. The only specific activities requiring them to stay late are the PSU inspections which occur once a month. RECOMMENDATIONS: I would like to recommend that in response to the current situation and identified issues that the name of the unit be changed to the Complex Cases Unit This title emphasizes how the team’s main focus is to find the means to resolve or reduce the issues associated to individuals with complex needs and complex situations. I would also recommend that the members shift be adjusted so that all shifts Sunday to Wednesday are 9 a.m. to 9 p.m. and that afternoon shifts on Thursday, Friday and Saturday are noon to midnight. There would be an expectation that members would adjust their shift to 2 p.m. to 2 a.m. to attend the previously scheduled PSU inspection once a month. I have been coordinating the scheduling of the inspections so I have the ability to ensure the date chosen is in advance and is appropriate for the members involved. As with the current shifting practices there would also be flexibility within the team to ensure members are available to respond to special events when required. ALTERNATIVES EXAMINED: I have considered several other options for names. Some being: Proactive Response Unit Community Response Unit

ASSESSMENT/EVALUATION: Several efforts have been made to educate the Patrol Teams as to the mandate of the DBU. Although the members do not seem to be expected to perform Patrol Team functions when I am working, they continue to receive pressure from Patrol Team supervisors during the evening hours. It is hoped a change of this nature will clarify that the unit has its own unique mandate and is not merely responsible for providing traditional policing services to the downtown. STAFFING IMPLICATIONS: none FINANCIAL IMPLICATIONS: none SYSTEMS/FACILITIES: no POLICY: Police will need to be updated to reflect he changes. COMMUNICATION STRATEGY: If approved members can be notified via Information Notice. OTHER CONSIDERATIONS: none Tiffany Housworth, Sergeant DBU ________________________ Name of Author, rank and Unit Divisional Sponsor

1

Downtown Beat Unit –DBU

Community Policing Division – Support SectionSergeant and 6 Constable

2009Mandate

To provide specialized policing to address the chronic issues experienced and increase safety and security in the downtown core and surrounding areas of influence.

Where we startedInitial Primary Functions

• Visible proactive bike and foot patrol in the downtown core and surrounding areas

• In addition to Traditional Beat 10 Patrol Members - Not dispatched responders

• Applying COPPS to deal with problems• Liaise with community partners

• BRZ • Businesses - CPTED• Lethbridge Shelter• AGLC

• Representation on committees• BRZ• SHIA• Harm Reduction

• Using tradition enforcement techniques to dealing with “negative users”

2

• Began working collaboratively with several key service providers within the city.

• We discovered that most of the problematic issues being seen within the downtown stemmed from a small group individuals with very complex needs.

• Most suffer from significant conditions that affect their behaviours such as addiction, FASD, and mental and physical illness

• Positive change could occur when they were aligned with the appropriate supports.

Where we progressed

What we Learned

Some of what we were doing was working

Traditional enforcement is a Band-Aid solution which often criminalizes social problems

Some of our activities were interfering with the positive work being done by other agencies

We can and should play an important role in a coordinated effort to make our downtown and City a better place for everyone

3

What will stay the same

We will continue to provide a strong visible presence on foot and bike downtown

Continue to be a resource to deal with problem issues downtown and the nearby areas of influence

Continue to actively communicate with partners such as the BRZ, H of C, AGLC, City of Lethbridge and others to ensure we are apprised of issues as they emerge.

What will improve

Identifying responses based on having what would have an impact of the individual and their behaviour

Intensive approach to dealing with Complex Cases and Individuals with Complex needs

Identifying and using partner agencies to find solutions to or ways of reducing the negative impact of negative situations

Collaborative Community Outreach activities

Crisis Intervention Technique (CIT) Program

4

What will change

The Unit Name from Downtown Beat Unit (DBU) toComplex Cases Unit (CCU)

Community Response Team (CRT)Safety Through Outreach and Proactive

Support (STOPS)WHY? New name better describes the true nature of the

unit

Members deal with individuals with Complex Needs and Complex problems

Clearly established that the unit is not merely an extension of Patrol

First Friday Yearly Report - 2012 1

First Friday Yearly Report Report by: Melanie Fast For year of: 2012 Following the recommendation by St. Clement’s Group to create a First Friday event in Lethbridge in an effort to increase the use of the downtown, the Heart of Our City Marketing Committee began the planning stages for such an event in February 2012. First Friday launched on May 4 after a logo and website were created and a successful media launch was held. The initial First Friday began with 52 downtown businesses participating by offering some sort of sale, promotion or giveaway. Since May, the number of participants in First Friday has rose to 75 including restaurants, retailers, art and culture locations, accommodations and signature events. Through regular newsletters and one-on-one meetings with downtown businesses we are continuing to offer support to help them improve their success on First Friday. A few of our key participants are going above and beyond by creating a budget for First Friday as well as planning months in advance and purchasing their own advertising. Those that have done so have seen huge increases in their sales on First Friday as well as increases in new customers into their stores. We have used these key downtown businesses as positive examples for others and hope to inspire more participants to follow suit. Many downtown businesses have given away prizes or gift certificates to their customers on First Friday, 94.1 CJOC has provided us with a free promotional interview on air each month and the Downtown Lethbridge BRZ has picked up a number of additional costs such as entertainment and promotional items. With these combined, the HoC has leveraged $26,130.51 since April, which is $0.95 of each dollar spent. In total, the HoC has spent $28,386.10 on First Friday since its inception. Advertising: Advertising has been purchased twice monthly in the Lethbridge Herald, every other month in Lethbridge Living Magazine and sporadically each month on 94.1 CJOC FM, CKVN, Country 95.5 FM and Global TV. In October additional advertising was purchased in the college and university newspapers the week of First Friday to appeal to our returning student population. We have worked with CJOC to have a radio remote at the Downtown Lethbridge BRZ office each First Friday. The remotes give us additional advertising for four hours on the actual day. Since April $23,915 has been spent on advertising efforts. The marketing committee plans to continue with the same advertising for 2013. Signature events: Each First Friday there are a variety of signature events for visitors to take part in from fundraisers, scavenger hunts, free workouts, live music, networking events and street performances. Shakespeare in the Park was a successful signature event in the summer as their opening night was scheduled for the July 6 First Friday as well as another show for the August 3 First Friday. The performances drew an average of 350 audience members each night, with a total of 3000 over six weeks. Each night audience members patronized downtown shops and restaurants before and after the show, which created an extra push on First Friday and other dates

First Friday Yearly Report - 2012 2

throughout the month. The group collected a total of $5,523 in donations from the audience and is already in the planning stages for next year’s show. We have encouraged businesses to plan their own signature events or even partner with another business to create a larger event on First Friday. For example, Canadian Blood Services and Mocha Cabana have partnered to provide a VIP table for anyone who donates blood on First Friday. The Canadian Blood Services is able to create business for Mocha Cabana on a day when they see their most donors and Mocha Cabana raises awareness for donating blood by creating a display in their restaurant on that day. We hope to see more First Friday participants follow suit in the next year to organize similar activities. We have now curated a list of performers and entertainers that have been used for First Friday and are available to use in the future. This list includes buskers, theatre performers, face painters, a sketch artist, a magician and a tarot card reader. Businesses who have hired extra entertainment have benefited from the crowds they draw and it adds to the festival-like atmosphere of First Fridays. First Friday Website: The First Friday website sees a marked increase in traffic in the days leading up to and on First Friday. However, despite the spikes, we are still seeing lower numbers each month. When the website was first created we had approximately 3,500 hits in a month and we now receive an average of 1,100 each month. We have had feedback from users about making the site more user-friendly by adding a map or creating a mobile app for First Friday. This is something the HoC Marketing Committee is currently working towards. Currently all the promotions and activities are listed on the site with links to a page with more information. Unfortunately this creates an extra step for someone wanting to find an address or more information and creates more work for anyone updating the website. We have discussed with Dan Berdusco of Lethbridge Link about the possibility of creating a mapping system for the website where users could see each event on a map as well as the full list of events with information right on the page. The map, while not quite an app, would work on mobile phones for those looking for their next stop while shopping downtown. This mapping system would cost $3,000 and would be split between the HoC and the Downtown Lethbridge BRZ. Our goal is to increase the traffic to the website with the new features and marketing campaign in 2013. Our Facebook and Twitter pages are seeing an increase in users, although they could benefit from paid advertising to promote the page and receive more followers. Without any advertising of our social media accounts we have grown to 209 Facebook followers and 406 Twitter followers since April. Conclusion: The measurable outcomes as listed in the original First Friday project outline have been met and as a result a project outline and budget plan for 2013 has been created by the HoC Marketing Committee to put forward to the HoC. Our new measurable outcomes for 2013 are as follows:

Increased number of participants in First Friday Increased traffic in the downtown Increased profile of First Friday Increased size of First Friday signature events Collect anecdotal comments from business owners

First Friday Yearly Report - 2012 3

The project outline will build on the momentum of First Fridays, it will help continue to increase the awareness of the downtown and create a regular habit of visitors to attend each First Friday. We also hope to provide aid to participants so that larger signature events can be created, encourage partnerships between business owners and community partners and maintain and enhance a dynamic momentum of First Friday activities. In 2013, we hope to bring on more stakeholders for First Friday including the following:

Southern Alberta Art Gallery University of Lethbridge Lethbridge College Chamber of Commerce Chinook Country Galt Museum Local banks Local car dealerships Seniors’ Organizations Sports Council Allied Arts Council Rotary Club of Lethbridge Local hotels

The HoC Marketing Committee plans to meet with each stakeholder to discuss the benefits of being involved in First Friday; these meetings will take place in November and December in order to begin preparing for 2013. For a detailed plan of our budget and project outline please see the attached documents. The HoC Marketing Committee hopes to continue to grow on the successes we’ve already achieved in a short period of time and make First Friday a permanent event for downtown Lethbridge.

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1

First FridayDowntown Lethbridge

First Friday: The Beginning• Following a recommendation by St. Clement’s Group, the

Heart of Our City Marketing Committee began planning First Friday in February 2012.

• First Friday was launched on May 4 with 52 participating downtown businesses.

• As of November 2, there are 75 businesses participating in First Friday activities.

• These participants include restaurants, retailers, art and culture locations, accommodations and signature events.

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2

First Friday: Advertising• Two banner ads in the Lethbridge

Herald every month on the Thursday prior to First Friday and on First Friday.

• One full page ad in Lethbridge Living magazine bi-monthly.

• Three month radio ad campaigns on 94.1 CJOC FM, CKVN, Country 95.5 FM.

• Television pop-ups during programming on Global TV for three months.

First Friday: Advertising• Half page banners in the Lethbridge College

Endeavour and the University of Lethbridge Meliorist.

• Radio remotes at the Downtown Lethbridge BRZ office for four hours every First Friday.

• Since April, $23,915 hasbeen spent on advertising efforts.

• The HoC Marketing Committee plans to continue with the sameadvertising campaignsfor 2013.

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3

First Friday: Signature Events

Each First Friday has a number of larger signature events organized by either the HoC Marketing Committee or downtown businesses. These events include:

• Fundraisers• Scavenger Hunts• Free workouts• Live music• Networking events• Street performances

First Friday: Signature Events

Shakespeare in the Park was a signature event for the July 6 (opening night) and August 3 First Fridays. The performance of ‘A Midsummer Night’s Dream’ drew approximately 350 audience members per performance.

Many audience members went to downtown restaurants and shops before and after each performance.

The group raised $5,523 in donations and is already planning a show for next year.

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4

First Friday: PartnershipsCanadian Blood Services and Mocha Cabana have partnered for First Fridays to provide a VIP table at the restaurant for all blood donors on First Friday.

We hope to continue to encourage these partnerships in the future to help businesses succeed on First Friday and to create more events for visitors to participate in.

First Friday: Entertainers• We have curated a list of performers and entertainers

that are available to use on First Friday.• Many businesses have taken advantage of these and

seen a benefit to have live entertainment in their store or restaurant.

Our entertainers include:• Buskers• Theatre performances• Magician• Face painters• Sketch artist• Tarot card reader

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First Friday: Website

Traffic to www.FirstFridayLethbridge.com sees a spike each month. By viewing our website statistics we can see that the majority of visitors are coming from social media websites, use of QR codes and by searching for it on Google.

First Friday: Website• Despite a definite spike on each First Friday, we are

starting to see less traffic each month.

• Feedback from users has pushed us towards creating a mapping system to see all First Friday participants on an interactive map that also works on mobile phones.

• Mapping system would cost $3,000, but would be split between the HoC and the Downtown Lethbridge BRZ.

• This feature would increase traffic to the website and allow those already in the downtown find their next stop.

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First Friday: Website

(Screenshot taken from www.exploresouthwestalberta.com. Actual map would have a similar layout)

First Friday: Social MediaThe First Friday Facebook and Twitter pages are seeing constant growth in followers without any specific social media advertising.

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First Friday: Social Media• Currently we have

209 followers on Facebook and 406 on Twitter.

• With paid advertising we could reach a broader audience and grow our number of followers.

0

50

100

150

200

250

Facebook Likes

Facebook Likes for 2012

050100150200250300350400450

Followers

Twitter Followers for 2012 

First Friday: Measurable Outcomes

Measurable outcomes for 2012 have been achieved:• First Friday soft launch

• First Friday hard launch event

• Calendar of events

• Increased profile of the downtown

• Increased downtown traffic

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First Friday: Measurable Outcomes

Measurable outcomes for 2013 as per the project outline:

• Increased number of participants in First Friday

• Increased traffic in the downtown

• Increased profile of First Friday

• Increased size of First Friday signatureevents

• Collect anecdotal comments from business owners

First Friday: 2013 Project Outline Goals• To increase awareness of the downtown and to create an image

of an exciting, interesting and active place.

• To turn First Fridays into a regular habit all year round of visitors to the downtown and of the participating businesses.

• To provide aid to participants so that larger signature events can be created.

• To encourage and facilitate partnerships between business owners and community partners to attract more visitors to their event.

• To maintain and enhance a dynamic momentum of First Fridayactivities.

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First Friday: Stakeholders for 2013

• Southern Alberta Art Gallery

• University of LethbridgeStudents’ Union

• Lethbridge College Students’ Association

• Chamber of Commerce

• Chinook Country

• Galt Museum

• Local banks

• Local car dealerships

• Local hotels

• Seniors’ Organizations

• Sports council

• Allied Arts Council

• Rotary Club of Lethbridge

First Friday: Conclusion The HoC Marketing Committee hopes to continue to grow on the successes we’ve already achieved in a short period of time and make First Friday a permanent event for downtown Lethbridge.

For a detailed plan of our budget and project outline please see the attached documents.

2012 Total Revised Budget 2012 Actual

PROJECT COSTS:

Governance and AdministrationProject Manager $133,030.00 $105,387.79

Total - Governance and Administration $133,030.00 $105,387.79

Design, Planning & Regulatory ProcessMatching Grant for Canadian Badlands $12,374.10 $12,374.10Process Streamlining $15,000.00 $0.00

Total - Design, Planning & Regulatory Process $27,374.10 $12,374.10

Championing, Marketing and PromotionBranding (Strategic Marketing Plan) $70,000.00 $10,685.84First Friday $0.00 $22,222.52Advertising $0.00 $2,450.00

Total - Championing, Marketing and Promotion $70,000.00 $35,358.36

Downtown LifeBright Light Festival $5,000.00 $1,296.00Downtown Events $63,780.00 $63,596.49

Total - Downtown Life $68,780.00 $64,892.49

Enhancement WorksGateway Project $145,000.00 $2,265.74Landscaping Works $26,415.50 $557.73Historical Plaques & Monument Program $6,997.50 $7,997.50

Total - Enhancement Works $178,413.00 $10,820.97

Functional Works, Maintenance & UpkeepClean Sweep Program (Downtown Clean-up) $80,000.00 $60,579.38Snow Clearing $10,000.00 $5,346.99Remedial Sidewalk Cleaning $10,000.00 $10,636.29Security $42,000.00 $0.00Fixtures (Bike racks, Pole collars) $0.00 $338.00Decorative Lights $5,000.00 $0.00Summer Downtown Ambassador Program $20,000.00 $20,000.00Winter Downtown Ambassador Program $15,000.00 $0.00Highspeed Wireless $24,000.00 $9,826.56N-34 Bldg Rehabilitation $15,130.47 $15,130.47Mainstreet Programm (Exterior & Interior Improvements) $80,000.00 $77,121.60Property Taxes BRZ Office $3,168.21Community Futures Lethbridge - Master Plan $23,189.35 $12,432.97

Total - Functional Works, Maintenance & Upkeep $324,319.82 $214,580.47

Previous Approved Project 2007&8Phase 2 Murals Project $0.00 $490.00Alpha Numeric Street Signs $33,500.00 $13,111.68Public Events Advertising $0.00 $611.60

Total Previous Approved Project 2007&8 $33,500.00 $14,213.28

Gregoire Clock (operating costs) $700.00 $654.34

Contingency $6,000.00 $5,582.87

TOTAL PROJECT COSTS $842,116.92 $463,864.67

Downtown Redevelopment FundHeart of Our City Master Plan

As at Nov 7, 2012

DARP - Project Timeline DATE ACTION NOTE

Nov. 6  Draft completion 

Nov. 7  Draft email circulation to HOCRC 

Nov. 14  Draft submission to the HORCR 

Nov. 14‐28  HOCRC review 

Nov. 14‐Dec. 6  Internal circulation/revision/completion 

Nov. 14 ‐ 30  Communication Planning (panel/bookmark/brochure/poster/web) 

Nov. 30 –Dec 7  Public notice   Public comment is accepted until mid‐December

Dec. 7  First Friday (public open house) 

Dec. 7 ‐ 14  Panel/poster display (BRZ office) 

December  Presentation to BRZ, Chamber of Commerce, EDL, and Allied Arts Council 

January  Council submission 

1st Reading/Public Hearing 

2nd & 3rd Reading 

Adoption 

DARP - Public Outreach Program

Tools  Audiences  Details & RequirementsConventional   Public open house  General public  First Friday on December 7th 

City staff available to answer questions (transportation, parks, transit)  A brochure/bookmark to give away 

Access information to the draft, public comment, contact information  

Panel display  General public  At BRZ office for one week after the open house 

Presentation to stakeholders 

BRZ, Allied Arts Council, the Chambers, EDL 

Short presentation to major stakeholders  

Newspaper  General public  Herald on Saturday Dec 1st (cost: approx. $100)Information on the public open house and City’s website  

Web‐based   

City’s website main & Facebook Twitter 

General public  (1)Showcase (a space has been reserved  on the City’s website front page from Nov 30to Dec 7) with a link to the HOC page (draft document and public comment pop‐up) (2) Info on City Government/Get Involved/Open house and meeting page (3) News letter  

BRZ website main & Facebook Twitter Blog  

BRZ Members/ General public Introduction + link to City’s website 

Email   

BRZ  BRZ Members  Email circulation through the BRZ mailing listInformation on the public open house and link to the City’s website   

PRATS contact list  PRATS participants  Email circulation through PRATS stakeholder mailing list