have you seen what google is saying about you and your business?
TRANSCRIPT
Have You Seen What Google is Saying About You and Your Business?
Presented ByTony Zayas
• We are a $400 million leader.• Because we offer the broadest array of
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Objectives• Understand why your digital
presence matters• Learn the factors that
determines what Google has to say
• Learn how to take back control of your brand
Why Search Matters
• 61% of global Internet users research products online.
• 70% of the links search users click on are organic, not paid.
• 75% of users never scroll past the first page of search results.
• The average click-through rate for paid search in 2010 (worldwide) was 2%.
Your Digital Identity
Your brand is no different!
Ever ego search?
SEO In A Nutshell
SEO In A Nutshell
• Content Is King
every two days there is more information created than between the dawn of civilization and 2003." (via Lee Odden, TopRank)
“Every two days there is more information created than between the dawn of civilization and 2003.“-Eric Schmidt, Exec. Chairman of Google
SEO In A Nutshell
• Content Is King• Context Is Queen
SEO In A Nutshell
• Content Is King• Context Is Queen• Social = Authority
SEO In A Nutshell
• Content Is King• Context Is Queen• Social = Authority• Use Powerful Platforms
Proforma Blog Case Studies
Proforma Blog Reach
Case Studies
Take Control of YourDigital Footprint
The Steps
• Claim Profiles / Publish Content– Social Media– Blog– Video– Slides– LinkedIn’s New Opportunity
• Set Google Alerts• Follow Digital Identity Checklist
About Proforma
Only Proforma offers $4 million in
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Only Proforma employs 120
Worldwide Support Center professionals
to work for its members, but not on
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Only Proforma has a founder who built a
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Only Proforma has helped over 135
members join the Million and Multi-
Million Dollar Club.
onlyproforma.com/SEOBonus
Claim Your Free Bonus Gift:Digital Identity Checklist