DO YOU SEE WHAT I’M SAYING?

The Fun and Awesome ofVideo Closed Captioning,

Now With 80% Less Guilt Trip

Kerri HicksURI

1Thursday, October 10, 13

SO, WHY SHOULD WE DO THIS?

There might be a law or something.

OK, but why else should I create closed captions? 1. Online video subtitles increase video viewing by 40% Source: http://www.reelseo.com/subtitles-viewing/

2. Google will do a darned good job of translating your video’s content into dozens of languages, so people who aren’t native English speakers can understand what’s going on.

3. Up to 40% of first-page Google search results are video, and your captions make a fantastic transcript, which is indexed, and can improve your SEO.

2Thursday, October 10, 13

Words get indexed by Google.

3Thursday, October 10, 13

WHY DOESN’T EVERYONE DO IT?

"The problem today is, creating captioned media for the web is still seen as very much a difficult hands-on process, which requires specific skills, technologies, and/or software that is complex, expensive, and intricate to work with. Because of this, creating captioned media is often out-sourced to third-party, for-profit production houses, leaving the perception that it is also an expensive proposition."

--http://captioning.stanford.edu/

4Thursday, October 10, 13

HOW DO I DO IT?

Welcome to Amara ( www.amara.org )

Amara is composed of three main parts: A subtitle creation and viewing tool (aka the widget) A collaborative subtitling website An open protocol for subtitle search/delivery

Everything Amara does is available under the open source AGPL license.

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6Thursday, October 10, 13

AMARA INTERFACE7Thursday, October 10, 13

WHO CAPTIONS?

Ideally, academic staff who have captioning experience

Students -- assign one student to one class session advantage of students is they should know the material

Students -- hire TAs / $30-$50 per hour lecture

Faculty -- especially for lectures that will be reused across semesters

Crowdsourcing!

8Thursday, October 10, 13

INDULGE ME

http://www.youtube.com/watch?v=6q03gn2Wuik

9Thursday, October 10, 13