Have you seen HIM?

On April 13th, 2012 Macy’s, in collaboration with Lion’s Pride Whiskey and CS Magazine, is excited to invite you to the launch of the new and exclusive cologne- HIM

The event will be in support of the Common Ground Foundation, a Chicago-based organization that supports underprivileged youth

Overview

To build awareness and hype, on April 12th, 2012 Macy’s will be hosting a pre-promotion fashion show event featuring various denim lines sold at Macy’s

The fashion show will take place on the fragrance floor of Macy’s State St. location

The different looks of the fashion show will embody the idea and look of the HIM brand

Pre-event

Just like a man who wears HIM, the event will be masculine, sophisticated, and modern.

Guests will enjoy an evening of luxury with signature cocktails, custom cigars, and activities that appeal to the urban male

Details

A Chicago native, musician, and founder of the Common Ground Foundation- Common will be our spokesperson for the event and the host for the night

In addition to speaking about his foundation, Common will also perform acoustically at the event.

Details

Because HIM will first be offered exclusive to the Chicago community, this event aims to support the local economy in the same way

Catered food and drink will be locally sourced

Details

In addition to our sponsorship with Macy’s, we will have two participating sponsorsLion’s Pride WhiskeyCS Magazine

Additionally, Callaway golf will be our on site sponsor

Sponsorship

To reach our target man, we plan to utilize various media outletsNewspapers such as

the Tribune, Sun Times, and the RedEye

Radio broadcastsCTA signageCS Magazine

Promotion

Goodie bagsHIM cologneCS Magazine three month subscriptionTwo Lion’s Pride engraved high ball glassesA copy of Common’s book One Day It’ll All

Make SenseFrango mintsCallaway golf ball & tee set with the HIM logo

Promotion

VIP Guests

Total Revenue: $192,000.00

Total Expenses:$162,000.00

Total Donation:$30,000.00

P.N.L.:$0.00

Budget