HISTORY OF GOOGLE

PARAV GUPTA30-MBA-2013Google was founded in 1998 byLarry Page andSergey Brin.

HISTORY OF GOOGLE

Google Inc.is an Americanmultinationalcorporation specializing in Internet-related services and products.

Google began in January 1996 as a research project byLarry PageandSergey Brinwhen they were both PhD students atStanford UniversityinStanford, California.

Total number of companies acquired by Google till date is 129 whereas Apple has 48 and Facebook has 39.Youtube was created in February 2005 by three former Paypal employees : Chad Hurley, Steve Chen and Jawed Karim.

BACKGROUND OF YOUTUBE

Founders of YouTube from left to right: Chad Hurley,Steve Chen, andJawed Karim.It was created as a way for people to upload videos and share content, for free.

First video ever uploaded was called Me at the Zoo and showed Karim, one of the creators, standing in front of elephants at the San Diego Zoo.

On October 9, 2006 Google bought YouTube for $1.65 billion.

In the 2008 election cycle, 7 of the 16 presidential candidates announced their campaigns via YouTube.

On October 12, 2009 YouTube passed 1 billion videos a day.

Salar Kamangar is CEO of YouTube and also the Senior Vice President of Video at Google.Google acquiredYoutubefor $1.65 billion in an all stock transaction.

The purchase agreement between Google and YouTube came after YouTube presented three agreements with media companies in an attempt to escape the threat ofcopyright lawsuits.

In a statement, Google said YouTube will operate as an independent unit of Google once the deal closes and will retain the YouTube brand name.

None of the 67 workers of YouTube lost their jobs despite the acquisition of the company.HISTORY OF TAKEOVER

YouTube was ranked as the third most popular steaming video site by comScore Media Metrix and #1 visited online video site according to Hitwise.

Reasons Why Google Bought YoutubeGoogle made a $610 million mistake that year by not acquiring MySpace when they had the chance. Instead News Corps Fox Interactive bought MySpace for the bargain price of $580 as MySpaces parent company was looking to sell fast in order to avoid lawsuits.

Community: YouTube enjoys a much more active, enthusiastic and loyal following than any video service which has been launched by a search engine company. YouTube users are using the interface to share, upload and comment on videos. Not just watch them. That was the difference between a normal users and a YouTube users. YouTube has created a virtual community for its users.Users like YouTube more than they do Google Video. They stick around and watch more content on YouTube, while at Google Video they dont seem to stick around quite as long. Hitwisesays that YouTubes average session time is double that of Google Videos, at 18 minutes 33 seconds in the month of September versus 9 minutes 9 seconds for Google Video. YouTube is just plain sticky compared to Google Video.

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