youtube / google

13
New Rules of Content Strategy

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Post on 15-Jul-2015

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Page 1: YOUTUBE / GOOGLE

New Rules of Content Strategy

Page 2: YOUTUBE / GOOGLE

1. GRWM2. x millions de vue sur YT3. Millenials

ReachGRWM

Page 3: YOUTUBE / GOOGLE

Unboxing

Page 4: YOUTUBE / GOOGLE

Reach

Page 5: YOUTUBE / GOOGLE

104mvues

65mvues

140mvues

51mvues

29mvues

22mvues

Les spots TV du Super Bowl ont presque toutes dépassé le million de vues

Page 6: YOUTUBE / GOOGLE

Mais encore ?

Page 7: YOUTUBE / GOOGLE

Creation :0 contrainte de temps

Page 8: YOUTUBE / GOOGLE

Creation :emotionnel>fonctionnel

Page 9: YOUTUBE / GOOGLE

Curation :emotionnel>fonctionnel

Page 10: YOUTUBE / GOOGLE

Collaboration :Made for YouTube ++

Page 11: YOUTUBE / GOOGLE

Time

Con

ten

t br

oadc

asti

ng

Entertain / Always On / Link with your audience

Educate / Answer YT Search queries

Inspire / Be there when the audience is surfing on YT

Help

Hub

New Rules of Content Strategy

Page 13: YOUTUBE / GOOGLE

Prêts ?