google month: google for irish tourism [session 4] - youtube
DESCRIPTION
Understand how to use YouTube as a key benefit for your business independently of your budget How to reach your potential customers on YouTube and engage them with good content Learn how to create campaigns on YouTube to advertise your contentTRANSCRIPT
20 October 2014
Youtube by Pablo and Víctor
Agenda
Why Youtube1
How to create my Youtube channel 2
3 Create and promote your videos
4 Success story
Google Confidential and Proprietary
Why Youtube
Google Confidential and Proprietary
CREATE A YOUTUBE CHANNEL
1. Go to www.youtube.ie and click the sign in botton
2. Create your business account (Company Generic email)
1
2
BUSINESS NAME
1. Add your LOGO2. Create a channel art3. Describe your Channel
24
3
1
4. Add web links5. Upload your videos6. Create Playlists
5 6
https://www.youtube.com/user/FailteIrelandTV
Google Confidential and Proprietary
Create and promote your videos
Create your video
Create your video
Create your video
True view ads
● Only pay for engaged views – You pay only when viewers
choose to watch your video ad
● Target exactly who you want – Choose from a variety of
targeting option such as Interests or Demographics.
● Measure your performance – Track your performance
directly in AdWords or YouTube Analytics
Formats
Formats
Create your video campaign
1. Click New Campaign > Online video to set your campaign
settings & select video to advertise
2. Set your bid and select your targeting group
3. Link your Youtube with your Adwords account
4. Create a Remarketing List
5. Add a Companion Banner & Call-to-Action Overlay (CTA)
Create your video campaign
Create your video campaign
For more info: Google Adwords Video Ads
Create your video campaign
Google Confidential and Proprietary
Success story
Turkish airlines: Case study
Thank you
Additional Resources
● Youtube Analytics
● Youtube creator hub
● YouTube Support
● Case studies and industry insights
● Great True View examples