google tag manager - a few simple steps to configure
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Creative forcommerceGoogle Tag Manager- a few simple steps to configure
Google Tag Manager is a simple tool to manage e-marketing tags in your website or e-shop.
/ About Google Tag Manager
Google Tag Manager (GTM) can manage not only tags from Google Analytics or AdWords. You can also implement remarketing tags from Facebook, click/mouse tracking nad others.
/ How to start?
• Just register on google.pl/tagmanager
Sign-in
• Create your account on GTM
Account
• Add HTML code to your website
IT
/ The structure of account
Containter - include all tags; represented by one piece of HTML code on website.
Tags - tags are tracking script like Google Analytics tracking code oraz Google AdWords remarketing code.
Triggers - it's a rule to fire up a tag; for example you can set subpages where remarketing code for Google AdWords would be activated.
Events - you can know "event" from Google Analytics - it's quite the same; you can set event on download e-book, sign-in on newsletter, sending message...
Variables – it's something like macros in Microsoft Office ;) GTM has a lot of predefined variables - you can use it in your triggers and events.
account
containter
tags
variables
events
#1. You can manage tracking code without your IT department - faster & cheaper.
#2. You can check your implementation beforesee it on live version of website.
#3. Google Tag Manager it's absolutely free.
/ TOP 3 reasons that you should choose GTM
Google Tag Manager how to set-up?
/ How to set-up?
Configure your new account in GTM (1). Type your account (2) and container name (3). Choose where you will be use your account: website or mobile app (iOS, Android) (4).
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/ How to set-up?
After that you can see a Google Tag Manager code. Paste it onto every page of your websites - after the opening <body> tag.
/ How to set-up?
Now click on new tag (1) - we will create tag of Google Analytics. Choose title (2) and kind of tag (3). Type your Tracking ID (you can find it in your Google Analytics account) (4). Now click on "all pages" (5.) and that's all. You have your first tag in GTM.
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/ How to set-up?
In your GTM account you can see your first tags (1). Remember - you must publish or preview your container after making changes (2).
Of course it's very small piece of all GTM features. Do not hesitate to know more tips & tricks about GTM - for example you can read manual on https://support.google.com/tagmanager/#topic=3441530
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