google shopping changes 2013 uk
TRANSCRIPT
![Page 1: Google shopping changes 2013 uk](https://reader031.vdocuments.mx/reader031/viewer/2022030311/58ef2b1b1a28ab3f718b4655/html5/thumbnails/1.jpg)
are you ready for google shopping change ?
![Page 2: Google shopping changes 2013 uk](https://reader031.vdocuments.mx/reader031/viewer/2022030311/58ef2b1b1a28ab3f718b4655/html5/thumbnails/2.jpg)
Not all retailers are happy about the changes, of course
— they are now being charged for a service they once
enjoyed for free. The change may seem especially painful
for small business owners, but Google says merchants
can pay for listings based on clicks or on purchases made
on-site, which does even the playing field.
![Page 3: Google shopping changes 2013 uk](https://reader031.vdocuments.mx/reader031/viewer/2022030311/58ef2b1b1a28ab3f718b4655/html5/thumbnails/3.jpg)
1. When ?
Already in Use in US and will be implemented in 2013 in
the UK.
![Page 4: Google shopping changes 2013 uk](https://reader031.vdocuments.mx/reader031/viewer/2022030311/58ef2b1b1a28ab3f718b4655/html5/thumbnails/4.jpg)
2. How much does it cost?
cost-per-click (CPC) basis, or conversion-focused
cost-per-acquisition (CPA)
Uses attributes in your Merchant Center product
feed to define product targets by brand, product
type, and more.
![Page 5: Google shopping changes 2013 uk](https://reader031.vdocuments.mx/reader031/viewer/2022030311/58ef2b1b1a28ab3f718b4655/html5/thumbnails/5.jpg)
3. Set up Google shopping Ad
need to have an AdWords account and a Merchant
Center account.
Red line - traffic from non-PLA sources, Blue line traffic through PLA.
![Page 6: Google shopping changes 2013 uk](https://reader031.vdocuments.mx/reader031/viewer/2022030311/58ef2b1b1a28ab3f718b4655/html5/thumbnails/6.jpg)
4. Next Big Thing
Google is trying to compete with Amazon is its Google
Trusted Stores program, introduced in April (US), which is
designed to make shoppers feel more secure when
making online purchases from smaller merchants whose
names they might not recognize.
![Page 7: Google shopping changes 2013 uk](https://reader031.vdocuments.mx/reader031/viewer/2022030311/58ef2b1b1a28ab3f718b4655/html5/thumbnails/7.jpg)
What can we do?
Setup eBay. Amazon. PlayTrade
Shops
Provide Training to grow your sales
Help you to Re-Market your costumers
Guide you to expand to Europe
Prabhat Shah | @day2dayebay | [email protected] | M: 0751 8839629