google shopping - value proposition
DESCRIPTION
It is a 5 minutes presentation analysing Google Shopping value proposition for my internet as Sales Channel Class.TRANSCRIPT
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Gustavo Fernandes
Google ShoppingVALUE PROPOSITION
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What is Google Shopping?
• Google Shopping proposes to be a market place for consumer and merchants.
• The tool also deliver different necessities for merchants and consumers.
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Google Shopping - Coffee
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Google Search - Coffee
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Google Shopping Extra Information
Consumer• Search for a product all in
the same webpage from different stores
• Create a list of products based on a search and share with someone to discuss
• Evaluation of the product and Merchant by the users
• No cost
Merchants• Connect Merchants to new
consumers.• Rating of the Merchant• Pay per click based on the
Bid Model• Metrics tool similar to
google Adwords and Merchant Center
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Value Proposition
Consumer• Easy to use• Price Search• Free• Products review• Merchant reviews (increase
security)
Merchant• Access to consumer• Easier to spread your
website• Cheaper solution than using
the traditional Google words and more focus to the concrete sales channel
• Easy to set up/include a new product
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Pros vs Cons
“Less costly” to Merchant than traditional adwords
Better use of advertisement fund
Create relevance for small player
Create “safety” for buyers
x Does not cover all the prices available in the internet
x No transaction done by Google
x No guarantees for “the service”
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What does come next from Google Shopping?
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Google Shopping Express
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Google Shopping Express
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Google Shopping Express
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Gustavo Fernandes
Thank you very much!
Q&A