Keywords for Linked‐In and SearchWhere to find them

Presented to CNMMcLean

Jim Hayes

Presented to CNM McLeanSeptember 25, 2012

Moving Products Forward‐Product Marketing & Alliance Leadership

Linked In FeaturesLinked In Features

• Professional Identity (Profile)

• Look forStart 

i t• Look for Opportunities

• Collaborate

point

• Connect & Communicate

• Seek Information• Create & Publish• Research• Help Each Other• Help Each Other

Profile‐ Key Sections

Profile is machine searchedProfile is machine searched and person read.•Summary (Priority in SEO results)

•Narrative 2000 Character•Headline 120 Characters

•Skills & ExpertiseSkills & Expertise•List selection•Specialties 500 Characters

•Experience•Titles 100 Characters (Priority 2 in SEO)•Descriptions 2000 CharactersDescriptions 2000 Characters

So where to beginSo where to begin

Keyword Starting PointLinkedIn MoreLinkedIn – More

More

Skills & ExperienceExperience

Starting PointLinkedIn – Skills & Expertise

Ideas

Description with key words Trending Info

Ideas for Profile Section

Google – The Search Powerhouse

•Adwords

•Positions

•Locations

•Salary

•Other Info

Adwords.Google.com‐ Start; Search Position Title

• AdWords is a tool advertisers use when bidding on search terms– Identify who sees a specific ad– Identify who sees a specific ad– Price bid and total program budget affect number of exposures

• Search Engine Optimization (SEO)  – Efforts to get the highest impact for the promotional program

• Pay Per Click (PPC)

Adwords.Google.com‐ Start; Search Position Title

Word or PhrasePosition Title‐ Position Title

United StatesEnglish

Adwords‐ Results List

Columns

•Keyword ideas

•Competition(How Valuable)

•Global Monthly 

Searches

•Local Monthly 

SearchesSearches

‐ Salary ResearchDoes What you’re expecting match with position?

Find Interview Questions‐ Position Specific

Does your profile fit the position?

Search Positions‐Another way to find leads

Google Results‐Maps & Preview

Mousingover theover the chevrons shows preview of the pagep g

Structuring Search ‐ Tips

• ‘Multiple Words’ / PhrasesMultiple Words  / Phrases– i.e., ‘product manage’ ‘project manager’

• Word OrderWord Order

• Case sensitivity (Doesn’t matter)( )

• Punctuation (seldom considered by Google)

• Synonyms (~)finds similar words i.e. ~auto will include car, cars trucks etccars, trucks etc.

Search OperatorsSearch Operators

fRefinement Operators• Site:

– site:sprint.com site:.gov

• Filetype:– Filetype:.doc

filetype:.pdf

D t• Daterange:– Requires Julian date 

format

• Define:• Define:– Define:slapdash

For broad list of operators search on ‘search operators’search on  search operators

Google Guide‐ Advanced Tools & Subsections

Expand the Search Column for specifics:•Recent press•Videos•Videos•Blogs (people post valuable info on their blog & intheir blog & in discussion groups.)

Advanced Search‐ Easy way to refine search

Other Tools & Ideas for KeywordsOther Tools & Ideas for Keywords

• Wordle‐ www.wordle.net

• Word Frequency Counter– Software that counts how often individual 

words or phrases are usedwords or phrases are used

– Match positions results to resume and cover letter

• Your local librarian

Final Answer –”There is no final answer”Final Answer  There is no final answer