Creative Studio

Video & Editorial Portfolio

At GOOD, we believe in the power of a story well-told, a new solution creatively celebrated, a question deeply explored, and the big idea smartly packaged...

From the first issue of our magazine to our latest partnership with a major brand, we’ve been committed to creating engaging and purpose-driven content that connects with audiences, and moves people to think, feel, and act in new ways.

The following pages show selected work, projects, and case studies over the past few years.

Our History

NOTABLE ACHIEVEMENTS

3Academy Award

Nominations

3National Magazine Award Nominations

Winner - Cannes Lion -

- Clio Grand Prix -- Webby -

- PEN Center USA -

With roots in feature film production, and early to the game in web video, GOOD has a long history and deep expertise in producing video that gets the views and lands the core idea of the brand or campaign.

Check out our 2016 Reel to the right, for a quick sense of the scope and range of our work.

2016 Video Reel

Click to play video

Figures of Progress for IBM

GOOD and IBM teamed up to create Figures of

Progress, a platform that explores the different

ways that information has revolutionized our

world. Through videos, story profiles and

infographics, we shared stories about the power

of data and how today's leaders in business,

city government and nonprofits are finding

innovative ways to use it.

Explore the project here

Click to play videoHIGHLIGHTS

2MM Pageviews

313 MM Earned Media Impressions

Winner: Internationalist

Award for Innovative Digital

Marketing

Case Study:

Transmedia Content Programfor FordTo help Ford reach a younger,

more urban audience, GOOD

developed a transmedia

content program that explored

how we make our cities and

our cities make us.

This work included:

(A) 8 infographics—each covering a different aspect

of modern urban life, (B) 3

videos featuring creative

figures taking us on a tour

of their city, and a series

of (C) written “love letters”

with visual companions put up

on (D) digital billboards in

key markets.

Explore the project here

HIGHLIGHTS

11.2MM Social Media Impressions

1.8M Earned Media Impressions

850k Video Views Click to play video

A C

B

D

Case Study:

Project Literacyfor PearsonAs ongoing editorial and

activation partner for

Pearson’s multi-year

initiative Project Literacy,

GOOD has developed a robust

collection of engaging and

share-worthy articles on the

topic of global literacy.

GOOD as also created a unique

environment on GOOD.is to

house these stories that are

also published natively on

the official Project Literacy

site.

Explore the Project Literacy

site here and GOOD project

page here.

Case Study:

HIGHLIGHTS

Cannes Lions “Grand Prix for Good”

Winner

Program Storytelling for Genentech Science AcademyThis scrolling, web-responsive

infographic takes the reader

through Maria’s journey of

discovering a love for

science.

Humanizing the experience of

participating in Genentech’s

world-class STEM program helps

potential students, teachers

and all variety of partners

see how they fit in.

GOOD worked in partnership

with FutureLab leadership to

bring the data-based program

successes to life.

Case Study:

Exploring the Value of Vitamins for WalgreensIn 2015, GOOD worked with

Walgreens to help people

understand vitamins on a

whole new level. With a

robust interactive site, and

a multi-part editorial series

we playfully guided people

through a rich learning

experience as well as a

“Vitamin Calculator” that let

people get information and

nutrition recommendations

based on their own eating

habits.

Click to see it in action.

Case Study:

Issue Infographic and Call to Action for GoogleWhen the SOPA/PIPA legislation

threatened the internet, Google

came to GOOD for help

communicating the situation and

helping drive people to action.

GOOD created an infographic

that was linked from Google’s

homepage and connected to a

petition that was signed by

more than seven million people.

HIGHLIGHTS

7MM Signatures to the

Petition in one-day

Case Study:

Interactive Infographic for Levis Water<LessTo elevate a conversation

around water use and raise the

profile of Levis Water<Less

initiative, GOOD created an

interactive graphic explainer

that let users explore a

series of facts about water

and connect it to their own

daily useage.

Click to see it in action.

Case Study:

Data Viz Video SeriesFor GOOD’s own audience, we’ve recently

launched a video series that bring data

visualization and infographics to life.

Each “Datavizeo” explores a different

topic related to current events in a

highly captivating way, to help viewers

see and think about the world in new

ways.

Click to watch "Datavizeos"

Case Study:

HIGHLIGHTS

150MM+ Video views in 2016

to date

GOOD works with brands to apply creativity to purpose — producing innovative content marketing solutions that resonate with an influential audience.

Our Approach

We start by digging in with you, to understand your brand DNA, voice, and the goals you have.

We tap GOOD’s strong creative and editorial direction to distill the best stories and define the best ways to tell

them.

We start the research, develop the visual and verbal treatments, and then produce the final creative—bringing the right style and format for the needs at hand.

When applicable for both GOOD and the brand, we

can also execute, distribute, and promote across GOOD’s media channels to reach our influential audience.

UNDERSTAND INSPIRE ACT TOGETHERx++

How we Approach our Work

GOOD offers robust reach across multiple media channels and brings unique opportunity for extended reach through exclusive access to high-value partner distribution channels.

200,000,000

50,000

8,000,000+

210,000

882,000

300,000 972,000

10,000,000+ 30,000,000+

Our Reach

Iconic brands we collaborate with

Our Partnerships

Thank you.

www.goodinc.com