Presented by:- Anuja, Archana, Asha, Clarence, Eldin & Dantees

What is Going Green means?

• Going green means to live life, as an individual as well as a community, in a way that is friendly to the natural environmental and is sustainable for the earth.

• It means contributing towards maintaining the natural ecological balance in the environment, and preserving the planet and its natural systems and resources.

Going Green cont…• It also means taking steps, whether big or small, to

minimize the harm you do to the environment (including the carbon footprints you leave behind), as a result of inhabiting this planet.

In practice, going green means adopting five basic principles in our daily life: • Reduce pollution• Conserve resources• Conserve energy• Reduce consumption and waste• Protect the earth’s ecological balance

WHY GO GREEN???????

GLOBAL WARM ING

The main reason for us to go green is to stop..

So what's Global Warming?

Global warming is a significant increase in the Earth's climatic temperature at a decent speed as a result of the activities of humans.

Glaciers and ice shelves around the world are melting!

An immediate result of melting glaciers would be a rise in sea levels. Even a modest rise could cause flooding problems for low-lying coastal areas. However, if the West Antarctic Ice Sheet were melt, it would push sea levels up 10 meters and these areas would completely “drowned”. How could it be if the polar caps were melt? The sea level will increase another 68 meters!

So Let’s get startedTO GREEN…

One of the best way to go green - Recycling

"Recycling a ton of “waste” has twice the economic impact of burying it in the ground. In addition, recycling one additional ton of waste will pay $101 more in salaries and wages, produce $275 more in goods and services, and generate $135 more in sales than disposing of it in a landfill."

First thing first, a little R & R & R

The aphorism is so tired it almost might seem like “reduce, reuse, recycle” should go without saying. But in fact, most of us have only really heard the last third of the phrase, and they’re ranked in order of importance.

Reducing the amount that we consume, and shifting our consumption to well-designed products and services, is the first step. Finding constructive uses for “waste” materials is next. And tossing it in the blue bin (garbage bin) is last. Through a balance of these three principals you can easily see your landfill-destined waste dwindle fast.

How to green your water?

1. No drips – A dripping faucet can waste20 gallons of water a day.

2. New fixtures can improve water effectiveness.

3. Cultivate good water habits such as turn off the water while brushing your teeth.

4. Harvest your rainwater – Rainwater can be used like regular water on your tap!

5. Reuse water, for example greywater can be used for watering plants.

6. Keep your eyes open – Report broken pipes, open hydrants, and excessive waste.

7. Take a shower instead of a bath. Bath will cost four times more energy.

How to green your electric?

1. Cut down the lost of energy

to minimum.

2. Reduce your use. Replace your light bulbs with compact fluorescent bulbs (CFLs) or LEDs. Turn offwhen they’re not needed, electronics that sleep/standby mode continue to pull a current.

3. Installing an home alternative energy system. A solar electric system can provide all the energy.

4. Most energy consumed in home is in heating and cooling. Keep your house cool with natural ventilation instead of A/C as much as possible. Blocking sunlight can help lower your cooling load. Plant a tree, it will absorb a ton of CO2 over its lifetime. Shade provided by trees can also reduce your A/C bill by 10 to 15%.

5. After cooling and heating, plug-in devises are the next biggest users of energy in your abode. When looking for new appliances, seek out the most energy-efficient models. Also look for Energy Star rated products.

Green

Your

Electronics

1. Easiest of all – Go rechargeable.

2. Buy with energy in mind – Always consider buying the most energy effective model.

3. Treat those battery right – Instead of tossing them away, recycle it . Buy rechargeable battery if possible. You can also recycle old electronics such as old cellphone.

4. Extend use – we doesn't need to buy the latest gadget, older ones faithfully do their job well. Think twice before consider buying a new one.

5. Look for EPEAT. EPEAT is a new attempt at environmental certification for computers.

6. Buy a less toxic system – just look for products with RoHS logo.

INTRODUCTION

Green marketing may be called as ecological marketing;

green marketing refers marketing of products that are

presumed to be environmentally safe. And the product

that are natural and herbal. Green marketing in simple

marketing of herbal and nature good which are

environment friendly which doesn’t pollute the

environment. And ecology friendly

IMPORTANCE OF GREEN MARKETING

ADVANTAGES OF GREEN MARKETING

Opportunities or competitive advantage

Corporate social responsibilities (CSR)

Government pressure

Competitive pressure

Cost or profit issues

GREEN MARKETING

As Indians, it’s our responsibility to do value addition to our

cultural products (green products) by promoting green marketing.

If you think customers are not concerned about environmental

issues or will not pay a premium for products that are more eco-

responsible, think again.

You must find an opportunity to enhance your product's

performance and strengthen your customer's loyalty and

command a higher price.

Green marketing is still in its infancy and a lot of research is to

be done on green marketing to fully explore its potential.