gilt engagement teardown--engagement with loyalty and novelty

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GILT Exclusively On Sale Explore the Concept of GILT Engage customers by tiers,with rewards Lifestyle flash sale

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Page 1: GILT Engagement Teardown--engagement with loyalty and novelty

GILT

Exclusively On Sale

• Explore the Concept of GILT

• Engage customers by tiers,with rewards

• Lifestyle flash sale

Page 2: GILT Engagement Teardown--engagement with loyalty and novelty

Explore the Concept of GLIT

Everything on GILT is about sale. A novel concept that allows customers to target their purchase exclusively to sale; also more reason to visit GILT’s website often to check on the latest sales

Page 3: GILT Engagement Teardown--engagement with loyalty and novelty

Explore the Concept of GLIT

GILT’s recommendation setting automatically picks out my favorite sales based off my reviews of home appliances and shoes.

Sales both for brand (Nudie) and themed picks. Allows two options whenever I feel like shop for a specific brand or a category

Page 4: GILT Engagement Teardown--engagement with loyalty and novelty

Explore the Concept of GLIT

Daily sales preview generates excitement and expectation. Nice use of shadow. And, not putting all the sales at once makes customers want to come back everyday to check up on the latest deals

Page 5: GILT Engagement Teardown--engagement with loyalty and novelty

Explore the Concept of GLIT

Countdown creates a sense of urgency. Good.

So when I click on Saint Laurent Paris Shoes sales, this pops up at the header. Adding this brand to my favorite gives GILT opportunity promote it to me next time. Who doesn’t love to be notified when sales is one?

Page 6: GILT Engagement Teardown--engagement with loyalty and novelty

I get annoyed when website don’t display their products on real people (especially for shoes and clothes). Having a model wearing it will definitely increase the chance of me buying it.

When you drag your mouse to the picture, it immediately shows all the information you need to decide whether to click through. If this item does not have your size, you are in bad luck. But at least you don’t have to open a new window to find out about that.

Explore the Concept of GLIT

Page 7: GILT Engagement Teardown--engagement with loyalty and novelty

Engage customers by tiers,with rewards

Every time you make a purchase, points are accumulated. If buying gives more rewards and getting to a certain tier of loyalty, customers are definitely motivated to buy as much as possible from this site.

Another thing I like about GILT is it provides unique rewards apart from the ordinary free shipping and gift. It caters to the need of flash sale lovers by giving them early access and waitlist priority, exactly something a GILT customer would love!

Page 8: GILT Engagement Teardown--engagement with loyalty and novelty

Sharing and referring gives huge benefits, and GILT makes it super easy with simply steps. The more friends you refer to the more you earn, and the more GILT gains.

Engage customers by tiers,with rewards

Page 9: GILT Engagement Teardown--engagement with loyalty and novelty

Lifestyle flash sale Flash sale of events and lifestyle experiences by city is unique to GILT, and you can’t really find it on any other fashion shopping website.

It’s like groupon but more geared towards city lifestyle and has more fashion perks.

Page 10: GILT Engagement Teardown--engagement with loyalty and novelty

Lifestyle flash sale

Again, editing products into themes is a good way to get initial attraction because you bundle the products together for a concept.