email teardown 1
TRANSCRIPT
![Page 1: Email teardown 1](https://reader034.vdocuments.mx/reader034/viewer/2022042511/55d08685bb61eb315e8b45be/html5/thumbnails/1.jpg)
Here’s the email as we received it
![Page 2: Email teardown 1](https://reader034.vdocuments.mx/reader034/viewer/2022042511/55d08685bb61eb315e8b45be/html5/thumbnails/2.jpg)
With identifying information blurred out
Here’s the email as we received it
![Page 3: Email teardown 1](https://reader034.vdocuments.mx/reader034/viewer/2022042511/55d08685bb61eb315e8b45be/html5/thumbnails/3.jpg)
With identifying information blurred out
Our goal here is learning, not public shaming
Here’s the email as we received it
![Page 4: Email teardown 1](https://reader034.vdocuments.mx/reader034/viewer/2022042511/55d08685bb61eb315e8b45be/html5/thumbnails/4.jpg)
Ok, on to the first thing you see from your inbox: the subject line
![Page 5: Email teardown 1](https://reader034.vdocuments.mx/reader034/viewer/2022042511/55d08685bb61eb315e8b45be/html5/thumbnails/5.jpg)
Ok, on to the first thing you see from your inbox: the subject lineOk, on to the first thing you see from your inbox: the subject line
![Page 6: Email teardown 1](https://reader034.vdocuments.mx/reader034/viewer/2022042511/55d08685bb61eb315e8b45be/html5/thumbnails/6.jpg)
“Hi David” isn’t very creative, nor is it descriptive…
![Page 7: Email teardown 1](https://reader034.vdocuments.mx/reader034/viewer/2022042511/55d08685bb61eb315e8b45be/html5/thumbnails/7.jpg)
It doesn’t really scream “open me!” or at the very least hint at the
content of the message
“Hi David” isn’t very creative, nor is it descriptive…
![Page 8: Email teardown 1](https://reader034.vdocuments.mx/reader034/viewer/2022042511/55d08685bb61eb315e8b45be/html5/thumbnails/8.jpg)
The real killer here is that he called him “David”
![Page 9: Email teardown 1](https://reader034.vdocuments.mx/reader034/viewer/2022042511/55d08685bb61eb315e8b45be/html5/thumbnails/9.jpg)
The real killer here is that he called him “David”
5 seconds of research would have revealed…
![Page 10: Email teardown 1](https://reader034.vdocuments.mx/reader034/viewer/2022042511/55d08685bb61eb315e8b45be/html5/thumbnails/10.jpg)
The real killer here is that he called him “David”
5 seconds of research would have revealed…
That he goes by “Dave” and NOT “David”
![Page 11: Email teardown 1](https://reader034.vdocuments.mx/reader034/viewer/2022042511/55d08685bb61eb315e8b45be/html5/thumbnails/11.jpg)
The real killer here is that he called him “David”
5 seconds of research would have revealed…
That he goes by “Dave” and NOT “David”
![Page 12: Email teardown 1](https://reader034.vdocuments.mx/reader034/viewer/2022042511/55d08685bb61eb315e8b45be/html5/thumbnails/12.jpg)
The real killer here is that he called him “David”
5 seconds of research would have revealed…
That he goes by “Dave” and NOT “David”
There he is!
![Page 13: Email teardown 1](https://reader034.vdocuments.mx/reader034/viewer/2022042511/55d08685bb61eb315e8b45be/html5/thumbnails/13.jpg)
So, even at the outset Dave knows this isn’t coming from someone he knows or has a relationship with
![Page 14: Email teardown 1](https://reader034.vdocuments.mx/reader034/viewer/2022042511/55d08685bb61eb315e8b45be/html5/thumbnails/14.jpg)
So, even at the outset Dave knows this isn’t coming from someone he knows or has a relationship with
Do your research, people!
![Page 15: Email teardown 1](https://reader034.vdocuments.mx/reader034/viewer/2022042511/55d08685bb61eb315e8b45be/html5/thumbnails/15.jpg)
So, even at the outset Dave knows this isn’t coming from someone he knows or has a relationship with
Do your research, people!
Let’s say that Dave opens the email anyways…
![Page 16: Email teardown 1](https://reader034.vdocuments.mx/reader034/viewer/2022042511/55d08685bb61eb315e8b45be/html5/thumbnails/16.jpg)
Yep, the name is still wrong
![Page 17: Email teardown 1](https://reader034.vdocuments.mx/reader034/viewer/2022042511/55d08685bb61eb315e8b45be/html5/thumbnails/17.jpg)
And it starts out with a negative opening line.
Yikes.
Yep, the name is still wrong
![Page 18: Email teardown 1](https://reader034.vdocuments.mx/reader034/viewer/2022042511/55d08685bb61eb315e8b45be/html5/thumbnails/18.jpg)
And it starts out with a negative opening line.
Yikes.
Yep, the name is still wrong
Sounds like there’s not much value here. Why
keep reading?
![Page 19: Email teardown 1](https://reader034.vdocuments.mx/reader034/viewer/2022042511/55d08685bb61eb315e8b45be/html5/thumbnails/19.jpg)
Onwards…
![Page 20: Email teardown 1](https://reader034.vdocuments.mx/reader034/viewer/2022042511/55d08685bb61eb315e8b45be/html5/thumbnails/20.jpg)
Why is research capitalized?
![Page 21: Email teardown 1](https://reader034.vdocuments.mx/reader034/viewer/2022042511/55d08685bb61eb315e8b45be/html5/thumbnails/21.jpg)
Why is research capitalized?
What kind of research are we talking about here?
![Page 22: Email teardown 1](https://reader034.vdocuments.mx/reader034/viewer/2022042511/55d08685bb61eb315e8b45be/html5/thumbnails/22.jpg)
Why is research capitalized?
What kind of research are we talking about here? Research for making
“strategic business decisions”…
![Page 23: Email teardown 1](https://reader034.vdocuments.mx/reader034/viewer/2022042511/55d08685bb61eb315e8b45be/html5/thumbnails/23.jpg)
Why is research capitalized?
What kind of research are we talking about here? Research for making
“strategic business decisions”…
Huh?
![Page 24: Email teardown 1](https://reader034.vdocuments.mx/reader034/viewer/2022042511/55d08685bb61eb315e8b45be/html5/thumbnails/24.jpg)
Maybe that’s a thing at a large companies… but not at startups. We’re
a startup, and that’s everybody’s job
![Page 25: Email teardown 1](https://reader034.vdocuments.mx/reader034/viewer/2022042511/55d08685bb61eb315e8b45be/html5/thumbnails/25.jpg)
Maybe that’s a thing at a large companies… but not at startups. We’re
a startup, and that’s everybody’s job
![Page 26: Email teardown 1](https://reader034.vdocuments.mx/reader034/viewer/2022042511/55d08685bb61eb315e8b45be/html5/thumbnails/26.jpg)
This could have been more personalized with a little more
research done in advance
![Page 27: Email teardown 1](https://reader034.vdocuments.mx/reader034/viewer/2022042511/55d08685bb61eb315e8b45be/html5/thumbnails/27.jpg)
A pretty standard call to action here, asking for the decision maker
![Page 28: Email teardown 1](https://reader034.vdocuments.mx/reader034/viewer/2022042511/55d08685bb61eb315e8b45be/html5/thumbnails/28.jpg)
A pretty standard call to action here, asking for the decision maker
Unfortunately, the value they provide isn’t clear – nor is the use case
![Page 29: Email teardown 1](https://reader034.vdocuments.mx/reader034/viewer/2022042511/55d08685bb61eb315e8b45be/html5/thumbnails/29.jpg)
Wait, what? Are you sending this from a mobile device?
![Page 30: Email teardown 1](https://reader034.vdocuments.mx/reader034/viewer/2022042511/55d08685bb61eb315e8b45be/html5/thumbnails/30.jpg)
Wait, what? Are you sending this from a mobile device?
It’s clearly automated, with little research done beforehand. Even the unsubscribe link is obvious
![Page 31: Email teardown 1](https://reader034.vdocuments.mx/reader034/viewer/2022042511/55d08685bb61eb315e8b45be/html5/thumbnails/31.jpg)
Wait, what? Are you sending this from a mobile device?
It’s clearly automated, with little research done beforehand. Even the unsubscribe link is obvious
Which is actually a good thing in this case!
![Page 32: Email teardown 1](https://reader034.vdocuments.mx/reader034/viewer/2022042511/55d08685bb61eb315e8b45be/html5/thumbnails/32.jpg)
But making it a hyperlink is probably a good idea, so we don’t see the whole ugly URL
Wait, what? Are you sending this from a mobile device?
It’s clearly automated, with little research done beforehand. Even the unsubscribe link is obvious
Which is actually a good thing in this case!
![Page 33: Email teardown 1](https://reader034.vdocuments.mx/reader034/viewer/2022042511/55d08685bb61eb315e8b45be/html5/thumbnails/33.jpg)
But making it a hyperlink is probably a good idea, so we don’t see the whole ugly URL
Wait, what? Are you sending this from a mobile device?
It’s clearly automated, with little research done beforehand. Even the unsubscribe link is obvious
Which is actually a good thing in this case!
Also, is that a tracking pixel? Oops!
![Page 34: Email teardown 1](https://reader034.vdocuments.mx/reader034/viewer/2022042511/55d08685bb61eb315e8b45be/html5/thumbnails/34.jpg)
There’s clearly a lot of room for improvement on this one.