getting started on facebook and twitter dtcc april 2016
TRANSCRIPT
GETTING STARTED ON FACEBOOK &
@Li sa L . F l owe r sS t ra teg i s t | I ns t ruc to r | Spea ke r
@LISALFLOWERS ~ [email protected] ~ APRIL 13, 2016
AGENDA
oHousekeepingoIntroductionsoName, company, goals, 3 things
oVideooStepsoRecapo3 things
oNext steps
@LISALFLOWERS ~ [email protected] ~ APRIL 13, 2016
@LISALFLOWERS ~ [email protected] ~ APRIL 13, 2016
@LISALFLOWERS
@LISALFLOWERS ~ [email protected] ~ APRIL 13, 2016
@LISALFLOWERS Marketing, business development and public speaking – 25+ years Teaching, tutoring and mentoring – 15+ years Social media and business coaching – 5+ years Lifelong learner, volunteer, and advocate Global – Malaysia and Nigeria Recent – Keynote speaker at Kent County Economic Summit
@LISALFLOWERS ~ [email protected] ~ APRIL 13, 2016
IT ALL STARTED WITH A TWEET!
One connection led to many A journey of online conversations
@LISALFLOWERS ~ [email protected] ~ APRIL 13, 2016
#LISAINLAGOS
@LISALFLOWERS ~ [email protected] ~ APRIL 13, 2016
#LISAINLAGOS
@LISALFLOWERS ~ [email protected] ~ APRIL 13, 2016
#LISAINLAGOS 15% in 16 days
@LISALFLOWERS ~ [email protected] ~ APRIL 13, 2016
#Socialnomicshttps://www.youtube.com/watch?v=zxpa4dNVd3c
@LISALFLOWERS ~ [email protected] ~ APRIL 13, 2016
@LISALFLOWERS ~ [email protected] ~ APRIL 13, 2016
3-RING BINDER One place Tabs All log-in IDs, passwords Idea To Do list
Don’t forget the squirrels!!!
Measure Revise Track
@LISALFLOWERS ~ [email protected] ~ APRIL 13, 2016
TONIGHT Set your business goals Determine who to “Follow” or “Friend” Create and curate quality content to “Share,” “Tweet,” or “Re-Tweet”
@LISALFLOWERS ~ [email protected] ~ APRIL 13, 2016
MUSTS Must know who your audience is Must know where they are talking online Must have a destination for them to go to Must have GOALS Must have a PLAN
@LISALFLOWERS ~ [email protected] ~ APRIL 13, 2016
@LISALFLOWERS ~ [email protected] ~ APRIL 13, 2016
3 GOALS Tied to organizational goals Who What When Where How What If
@LISALFLOWERS ~ [email protected] ~ APRIL 13, 2016
S.M.A.R.T. GOALS Specific (what, how often or how much, where, etc.) Measurable, mutual Achievable, action-oriented Relevant, realistic, recorded, results-oriented, revise, resources Timely, time-bound
@LISALFLOWERS ~ [email protected] ~ APRIL 13, 2016
EXAMPLE
Source: http://agemegracefully.com/?tag=smart-goal-setting
@LISALFLOWERS ~ [email protected] ~ APRIL 13, 2016
HAVE A PLAN WRITE IT DOWN! Match social media to traditional and digital media (Tied to business goals)
Increase traffic to website Start and develop relationships (leading to sales) Increase customer awareness of and/or manage your brand Gain customer insight Become more accessible Build trust or loyalty
Stalk your competition. (Umm…EVERYBODY is your competition.) Don’t go it alone. Hire a professional to jumpstart your efforts.
@LISALFLOWERS ~ [email protected] ~ APRIL 13, 2016
FRONT AND CENTER
Source: http://www.delosinc.com/getting-started-digital-marketing-strategy/
TV, radio, print, outdoor, direct
mail, etc. should be cross-
promoting as well.
@LISALFLOWERS ~ [email protected] ~ APRIL 13, 2016
THE TOP 3
Facebook is YOUR neighborhood.Twitter is the GLOBAL watering hole.
LinkedIn is the GLOBAL job and business board.Yes, add Instagram.
@LISALFLOWERS ~ [email protected] ~ APRIL 13, 2016
WHO SHOULD YOU FOLLOW OR FRIEND? Review goals Which industry? Where are they talking? What are they talking about?
@LISALFLOWERS ~ [email protected] ~ APRIL 13, 2016
FACEBOOK Personal (branded) page Business page Facebook groups
@LISALFLOWERS ~ [email protected] ~ APRIL 13, 2016
TWITTER Personal (branded) page Business page Twitter chats Competitive intelligence Twitter lists
@LISALFLOWERS ~ [email protected] ~ APRIL 13, 2016
CONTENT Curate and create Types of content What am I going to say? Brainstorming for Content exercise
Editorial calendar
@LISALFLOWERS ~ [email protected] ~ APRIL 13, 2016
TYPES OF CONTENT Blog posts Videos Infographics Guides Book reviews Images Opinion posts Product reviews
ListsLeBookCase studyPodcast InterviewsResearchSurveysAnimated gifs
Comics or cartoonsWhat is your
competition doing? What is an unrelated
company doing? Link or resource pages
@LISALFLOWERS ~ [email protected] ~ APRIL 13, 2016
CURATE AND CREATE Curate content Sharing a post on Twitter
OR Doing an article curation (an article someone else wrote) Adding content and/or images and then writing new content around the original article
A curater adds their own insight, links that make it deeper, adding another layer of information. - @JanLGordon
Create
@LISALFLOWERS ~ [email protected] ~ APRIL 13, 2016
TOOLS Canva SmartBriefs
@LISALFLOWERS ~ [email protected] ~ APRIL 13, 2016
NEXT STEPS1. Your Plan2. Get support
Facebook group - https://www.facebook.com/groups/MarketingStrategiesGroup/
3. Go slow, but go!
@LISALFLOWERS ~ [email protected] ~ APRIL 13, 2016
QUESTIONS?@LISALFLOWERS ~ [email protected] ~ APRIL 13, 2016
@LisaLFlowers@LisaLFlowers1 (Instagram)
Facebook Group: MarketingStrategiesGroup
703-862-8743
@LISALFLOWERS ~ [email protected] ~ APRIL 13, 2016