facebook twitter primer
DESCRIPTION
A description about what Facebook and Twitter are. How they can be constructively used as well as misusedTRANSCRIPT
1
Facebook & Twitter
Primer
Dr. Kanda Runapongsa Saikaew
Department of Computer Engineering
Khon Kaen University, Thailand
11
2
Agenda
What is Facebook?
What is Twitter?
How Facebook and Twitter are Used
Facebook and Twitter Side Effects
Conclusion
22
Top 25 Social Networks Jan 09
333
What is Facebook?
44
Facebook Overall Statistics
5
More than 350 million active users
More than 55 million status updates posted each day
More than 2.5 billion photos uploaded each month
More than 3.5 billion pieces of content (web links, new stories, blog posts, notes, photo album, etc.) shared each week
More than 3.5 million events created each month
55
Facebook User Statistics
Average user spends more than 55
minutes per day on Facebook
Average user writes 25 comments on
Facebook content each month
More than 70 translations available
on the site
About 70% of Facebook users are out
side the United States
66
FB Platform and Mobile Statistics
More than one million developers
from more than 180 countries
More than 500,000 active applications
currently on Facebook platform
More than 250 applications have
more than one million monthly active
user
More than 65 million mobile users
accessing Facebook 77
Interesting Statistics of Facebook (2/2)
About 70% of Facebook users are outside
the United States
More than one million developers and
entrepreneurs from more than 180
countries
More than 350,000 active applications
currently on Facebook Platform
More than 200 applications have more
than one million monthly active users
888
Create a personal profile
Join and participate in groups
Join and participate in pages
Start your own group or page
99
Personal Profiles
DO
Use a photo
Connect with family and friends
Create categories of friends
Set your privacy settings
Be conscientious about what you share
Create a custom URL at www.facebook.com/username
DON’T
Answer set-up questions you aren’t comfortable with
Connect with people you don’t know
1010
Find friends. Categorize friends.
1111
Be as private as you want.
1212
Set Your Facebook username
Go to
http://www.facebook.com/username
1313
What is Twitter?
1414
Public Twitter Accounts
1515
Private Twitter Accounts
1616
Twitter Users Statistics
1717
Top 10 Must Follow Twitter
1818
Top 10 Thai Twitter Accounts
1919
Top 10 Thai Twitter Accounts
2020
It’s not just about sharing what you
are doing
It’s about conversations
It’s about sharing information &
resources such as interesting links
and pictures
It’s about making new friends
It’s about expanding your network2121
DO Create a user name you can live with
If you are branding yourself, use the same user name as your Facebook account (or other social media)
Do use your photo or logo Find whom you should follow using
http://twellow.com Find topics of interest using
http://search.twitter.com Follow back those that follow and interest you
DON’T Spam or direct sell 2222
twellow.com
2323
search.twitter.com
2424
A concise twitter manual Hashtags (use # symbol in front of topic;
makes search easier)
Send a private message (use “d” followed with a space than a username to send a private message to “username”)
2525
A concise twitter manual Send a public message (use “@username)
Retweet (use “RT” in front of @username to give someone credit when you share their original tweet with your followers)
2626
How Facebook is Used
Socialization
Marketing
Customer relationship management
Public relations
Learning
Event organization
Discussion
Knowledge management2727
Socialization
2828
Burger King and the Sacrifice Facebook Application
The “sacrifice ten friends” facebook application
This memorable campaign quickly went viral and was adopted by
over 20,000 users, sacrificing 200,000 friends for free whoppers
Marketing
29
Customer Relationship Tool
30
Public Relations
31
Learning
32
Event Organization
33
Discussion Board
34
Knowledge Management
35
Sharing Knowledge through Notes
36
How Twitter is Used
Personal Branding
Get Feedback
Hire People
Direct Traffic
Read News
Make New Friends
Network for benefits
Use it as a ToDo list37
How Twitter is Used
Business Management
Notify Your Customers
Take Notes
Event Updates
Find Prospects
Provide Live coverage
Time Management and Analysis
Set Up Meetings
Acquire Votes38
Personal Branding
Read News
Make New Friends
Live Coverage
Side Effects of Twitter & Facebook
Facebookers, Twitterers more prone
to attack by burglars
These sites could face higher insurance
premiums because burglars may be
using them to find out their personal
details
Millions of users post details about their
home, as well as holiday plans, acting
as an invitation to the burglars.
434343
Side Effects of Facebook
Facebook Can Get You Fired
You may spend too much working time in
using facebook
You may criticize about employers
Montana officer resigns over Facebook
comments
Be careful when you write comments on
A US police had to resign because he posted
who-posted comment about putting stupid
people in jail444444
Conclusion
Facebook and Twitter allow individuals
to express themselves to meet or share
Facebook and Twitter have been used for
many businesses and several sectors of
society
We may want to use Facebook and
Twitter with an objective and a planned
strategy in a proper time
12/20/09
Thank you
http://www.facebook.com/tom.kanda
http://twitter.com/krunapon
http://gotoknow.org/blog/krunapon
http://gear.kku.ac.th/~krunapon
47
References (1/2) http://siteanalytics.compete.com/twitter.com/
http://www.textually.org/textually/archives/2009/
02/022697.htm
http://www.didactalab.de/wp-main/wp-
content/2007/10/bild-15.png
http://www.doshdosh.com/ways-you-can-use-
twitter/
Laura Short,“Social Media Primer: Facebook
and Twitter”,
http://www.slideshare.net/shortdigs/social-
media-primer-facebook-and-twitter
4747
References (2/2)
Social Media Optimization, “Top Twenty Five
Social Networking Sites – Feb 2009”,
http://social-media-
optimization.com/2009/02/top-twenty-five-social-
networking-sites-feb-2009/
Facebook, “Facebook | Statistics”,
http://www.facebook.com/press/info.php?statisti
cs
http://blog.taragana.com/index.php/archive/face
bookers-twitterers-more-prone-to-attack-by-
burglars/