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Gartner Research Methodologies. Agenda. In this module we will cover the following topics:
 Gartner Research methodologies defined and described How our research methodologies provide client value How Gartner research methodologies differentiate Gartner from the competition
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  • Gartner Research Methodologies

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  • AgendaIn this module we will cover the following topics:Gartner Research methodologies defined and describedHow our research methodologies provide client valueHow Gartner research methodologies differentiate Gartner from the competitionHow to use research methodologies in the sales process *

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  • DefinitionResearch Methodologies [n]:

    Proprietary research constructs that effectivelyorganize and convey informationcritical to key IT investment decisions *

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  • Types of Research MethodologiesMagic Quadrants *Market ScopesHype CyclesVendor RatingsMarket ForecastsMarket Share

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  • Common FeaturesEasy to understand visual summariesBased on detailed analysisDeveloped based on extensive testingRegularly reviewed for ease of use and applicability to clientsContinually refined to meet evolving client needs *}

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  • Common Features *Newer Methodologies have same common featuresCritical CapabilitiesSWOTIT Market Clock

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  • Depth of ResearchClients like simplicity of these reports.Appearance of simplicity masks the rigorous research needed to generate each report we create. Reports are based on thorough, careful analysis of a great deal of information. Make sure your clients understand the unparalleled analyst expertise and depth of analysis that goes into each report. *

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  • Research Processes Behind Methodologies *Qualitative Insight ResearchQuantitative Market ResearchMagic QuadrantsMarketScopes Hype CyclesVendorRatingsMarketForecastsMarketShare

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  • Magic Quadrants *Magic Quadrants answer the question:Which technology provider is the best partner for my needs?

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  • Magic QuadrantsGraphical strategic planning modelsPosition providers based on:Ability to ExecuteCompleteness of VisionMarket specificPublished for over 20 years *

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  • Magic QuadrantsCompleteness of VisionHow well providers understand the futureInnovation, strategy, business model, match with Gartners view.Ability to ExecuteAssessment of operationsViability, marketing execution, product development, sales channels, customer experience

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  • Magic QuadrantsAnalysts compile information from:ProvidersClientsPartnersCompetitorsReference checksGartners extensive knowledge

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  • Magic Quadrants SourcesProviders are placed into one of four quadrants:LeadersChallengersNiche playersVisionaries

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  • Magic Quadrant: LeadersHigh Ability to Execute and Completeness of VisionStrong CompaniesSatisfied Customer baseMore resourcesValue-pricedFocused on broadest marketSize and Strength in challenging environment

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  • Magic Quadrant: ChallengersHigh Ability to Execute Lower Completeness of VisionNo clear idea of market futureWeaker plan for future successMust develop their vision

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  • Magic Quadrant: Niche PlayersLow Ability to Execute and Completeness of VisionNarrow FocusLess capability or strategic narrow focus

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  • Magic Quadrant: VisionariesLow Ability to Execute High Completeness of VisionVision aligns with Gartners market viewsDo not have proven capabilitiesOften first to introduce new technology

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  • Magic Quadrant: Interactive Clients can review the analysis on other providers in the marketProvide individual company analysis in lists of strengths and cautions

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  • Magic Quadrant: Interactive Magic Quadrant for Application Delivery ProductsWhen we select Cisco Systems, provider analysis is presented in strengths and cautions

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  • Magic Quadrant: ExampleGlobal Enterprise Notebook PCsVery important to largest clientsClients use this report to make purchasing decisionsDell, HP, Lenovo are high in the Leaders quadrantFujitsu/Siemens and Toshiba are high on Completeness of VisionApple and Panasonic are niche players *

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  • Magic Quadrant: Interactive *

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  • Magic Quadrant: Interactive *

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  • Magic Quadrants: SummaryHelp end-user clients decide on the best technology provider to meet their needsHelp clients understand their position in the competitive landscape Help clients make more informed investment decisions.

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  • Magic Quadrant vs Forrester WaveGartner has produced 5 times of Magic Quadrant than Forrester WaveGartner holds 6 times the number of vendor briefings as Forrester. Gartner uses many more data sources to develop Magic Quadrants, which result in more objective analyses. *Gartner Advantages:

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  • Magic Quadrant vs Forrester WaveForrester outsources their product analysis They do not directly control an important data source Forrester analysis lacks objectivity Relies primarily on inputs from providers who are being evaluated

    *Forrester Wave disadvantage:

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  • MarketScopes *MarketScopes answer the question:Which technology providers in a new or mature market are the best match for my needs?

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  • MarketScopes MarketScopes evaluate providers in a specific market spaceMagic Quadrants are used in the prime of the market cycleMarketScopes are used early or late in a markets evolution *

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  • MarketScopes MarketScopes help clients understand technology provider optionsRates providers in a limited number of categories Provide insight into companys performance against Gartners vision for the marketEvaluate the market itself in terms of maturity and long-term viability *

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  • MarketScopes: Example 1E-mail SystemsThe strongest providers is MicrosoftUse caution when considering Open-Xchange

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  • Benefits of MarketScopes *Help select the best partners in new or mature markets Show position and the competitive landscape Show benefits and risk investing in new or mature markets

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  • Benefits of MarketScopes *Only Gartner provides this assessment The only widely used methodology focused on comparing providers in emerging and mature marketsThe only methodology that rates the market itself

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  • Hype Cycle *Hype Cycles answer the question:How is this technology going to evolve?

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  • The Hype Cycle *

    Predicts the lifecycle for emerging technologies Evaluates: Visibility and Maturity The Hype Cycle is based on five stages.

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  • The Hype Cycle: Technology Trigger *Technology Trigger

    New product or technology is introduced. Commercial viability is unproven New technology generates inflated expectations and unrealistic projections

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  • The Hype Cycle: Peak of Inflated Expectations *Peak of Inflated Expectation

    Few successes with technology and many failures

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  • The Hype Cycle: Trough of Disillusionment *Trough of Disillusionment

    Technology has entered mainstream and there is little media attentionTechnology only continues if they improve their products

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  • The Hype Cycle: Slope of Enlightenment *Slope of Enlightenment

    Technology is understood and can be applied Second- and third-generation products appearFew remaining bugs to be worked out

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  • The Hype Cycle: Plateau of Productivity *Plateau of Productivity

    Benefits of the technology are accepted Technology has been adopted by most enterprisesBroad market applicability

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  • The Hype Cycle *

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  • The Hype Cycle: Prediction of Time *

    Predicts from less than two years to More than ten years. Predictions are designated by the shape and pinpoints the hype cycle location

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  • The Hype Cycle: Prediction of Time *

    Embedded Cellular Data is moving up the Slope of Enlightenment It is predicted to be less than two years away from mainstream adoption

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  • The Hype Cycle: Priority Matrix *

    Predicts the potential benefit resulting from the technology. Benefits: Transformational technologies, high and moderate ratings, low benefit rating Anticipated years to mainstream adoption of the technology.

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  • Priority Matrix: Example HVDs are predicted to have high benefits to organizations in less than two years PC Application-Streaming Technologies and PC Virtualization Software show a longer time before mainstream adoption *

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  • The Hype Cycle: SummaryHelp clients to implement new and existing technologies Help clients get a look into the future to inform product development strategy and investment decisionsProvide insight for marketing messagesHelp investment professionals determine which companies are best positioned to benefit from IT trends *

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  • The Hype Cycle: Summary *A key research methodology that helps differentiate Gartner from othersGartner provides clients with objective assessments

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  • Vendor Ratings *Vendor Ratings answer the question:How healthy is a specific technology provider organization?

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  • Vendor Ratings *Rates the providers overall corporate financials, organization, management, marketing strategies, and supportBased on assessment of the providers strategy and ability to deliver for a product or service.

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  • Vendor Ratings: 5 Point Scale *

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  • Vendor Ratings: Example *

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  • Vendor Ratings: Summary *Help assess providers health, capabilities and markets and servicesProvide key support for providers purchase and renewal decisionsCompanies can see their own perceived strengths and weaknesses, and the strengths and weaknesses of their com