future communication
DESCRIPTION
I needed to write a presentation last week about 'future communication between companies and individuals'. After I'd finished the structure one of my peers challenged me to present it using nothing more than Gaping Void images... ... fair enough - challenge accepted! PS - If you'd like the notes that accompany this deck then drop me an email www.lifemovesprettyfast.netTRANSCRIPT
Why is there so much bad advertising?
There is no demand for messages
Dialogue is where brands are made
Consumers will give way to participants
But because ideas connect us more than relationships…
... what a brand DOES matters more than what it SAYS
This helps to create stories other people will want to tell
Which is good for brands because authentic voices build trust
N.B. It's not the technology but the sociology that's driving this
In the post-traditional order, self-identity is not inherited or static; rather, it becomes a reflexive project
WHAT?
You are what you share!
So, how do we know when we’re getting it right?
In conclusion
because