fund raising help
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Fund raising presentation guideTRANSCRIPT
Winning business plansCopyright 2006 by NimbleStrategies LLC
Telling your company’s storyThe winningThe winningfundraisingfundraisingpresentationpresentation
Defining andDefining andtelling yourtelling your
companycompany’’s storys story
Winning business plansCopyright 2006 by NimbleStrategies LLC
Goal of the presentationGoal of the presentation……
Succinctly communicatehow all the pieces makingup your business fit togetherto create a compellinginvestment opportunity
Winning business plansCopyright 2006 by NimbleStrategies LLC
WhatWhat’’s neededs needed
Investors want to learn if…• There is a solid business concept
and business model• Management is smart and
experienced• There are competitive advantages
to exploit• Realistic financial projections have
been set• There’s a good chance to make
money on the investment
Winning business plansCopyright 2006 by NimbleStrategies LLC
The pitch presentationThe pitch presentation
Three considerations1. What—the content2. How—the delivery of the pitch3. Who—know your audience;
different investors have differenthot buttons, so customize to meettheir expectations and mindset
Overview companypresentations are “pitchmeetings” with investors
Winning business plansCopyright 2006 by NimbleStrategies LLC
WhatWhat——Sample structureSample structure
10 slides or so…1. What you’re after2. Company overview and elevator
pitch, i.e. mission/mantra/vision3. The team4. Problem buy-in—market and
opportunity size5. Your solution—products and
benefits6. Competition
Winning business plansCopyright 2006 by NimbleStrategies LLC
Sample structure,Sample structure, continuedcontinued……
7. Marketing and leveragepoints—how you’ll overcome thecompetition; distribution
8. Success metrics; revenueprojections
9. Status, timeline, use of funds10.What all this means and why it’s
a compelling investmentopportunity; call to action
PLUS, have answers ready to any “rude”questions that might come up (“So whywere you fired from XYZ 10 years ago?”)
Winning business plansCopyright 2006 by NimbleStrategies LLC
Create. Edit. Trim.And edit again.Because…
“Less is more.”Mies van der Rohe
About the About the ““whatwhat””
Winning business plansCopyright 2006 by NimbleStrategies LLC
The The ““howhow””
Tell your story by…1. Capturing the imagination2. Showing, not telling3. Building trust; telling the truth4. Supporting your presentation
with slides with no more than 2-3points each (unlike this slide);do not read the slides; handthem out after the presentation
5. Adjusting to the audience(watch the nuanced bodymovements)
Winning business plansCopyright 2006 by NimbleStrategies LLC
Grab and keep theirattention (change theirpulse) with…• Vocal variety—avoid the
monotone• Non-verbal
communication—gestures,expressions, movement
• Tell stories—use tocommunicate details,timing, purpose
The The ““how,how,”” continuedcontinued……
Winning business plansCopyright 2006 by NimbleStrategies LLC
Keep it clear• Avoid MBA and geek speak
• BAD: We’ve developed acollaborative and interactive B2Bvalue generator that facilitatesdata transmission between theenterprise and internal partners.
• GOOD: We streamlinecommunications betweenheadquarters and field sales.
• Avoid acronyms, e.g. NIMBY,NOCs
The The ““how,how,”” continuedcontinued……
Winning business plansCopyright 2006 by NimbleStrategies LLC
Be visual; avoid bulletsWhich is easier to grasp?
The The ““how,how,”” continuedcontinued……
Fast growth• 100% increase 2001 over 2002, from $1 million to $2 million
• Gross margins increased from 10% of revenues in 2001 to 25% in 2002
ORFast growth
2002 2003
25%profit10%
profit
$1 million in sales $2 million in sales
Winning business plansCopyright 2006 by NimbleStrategies LLC
Thank youThank you……
HelpingHelpingcompaniescompaniesnavigate thenavigate themarketing maze.marketing maze.Nimble Strategies LLC
206.948.2980