fund raising strategy
DESCRIPTION
TRANSCRIPT
Prepared by Sultan Mohammed Giasuddin, Chittagong, Bangladesh1
FUND RAISING STRATEGY
Resource Generation is a Management Process
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Identifying People Who Share the Same Values and Managing that
Relationship
Why People Give?
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Your Cause & Why People Give
We believe in your cause
We know you
We have benefited from your service
We enjoy a tax break
We know your chairperson
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Other Important Reasons:
We were asked.
You Said:
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Why do we need Money?
Survival.
Expansion & Development.
Reduce Dependency.
Build a Constituency.
Create a Viable & Sustainable Organization.
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The Social Exchange
For Profit Firm:
Exchange Good & Services
Not-for-Profit:
Exchange Values
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Key Principles
People don’t give money to causes, the give money to people with causes.
People give money to success not to distress.
Resources are a means to an end: the MISSION.
You need money to raise money.
No quick fixes.
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A Constituency Consists of members.
Contributors (past & present)
Participants (past & present)
Volunteers
People with similar interests.
All people who have been Involved in some way with your organization.
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Major Participants in Constituency
People with similar interests.
Former participants Clients.
Major donors.
General donors.
Volunteers.
Board members.
Service clients.
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The 4 ‘R’s in Relation The 4 ‘R’s in Relation Building Building
for for Prospect CultivationProspect Cultivation
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WHAT MAKES A GOOD FUNDRAISER?
Impeccable Integrity.
Ability to listen well.
Ability to motivate.
High energy.
Concern for people.
High expectations.
Love of the work.
Perseverance.
Presence.
A quality of leadership.
