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© 2014 IBM Corporation From Capex to Opex? Everything as a Service? 28. October 2014 Markus Pfyffer, Business Development Executive, IBM Switzerland

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© 2014 IBM Corporation

From Capex to Opex? Everything as a Service?

28. October 2014

Markus Pfyffer, Business Development Executive, IBM Switzerland

© 2014 IBM Corporation

Business drivers for new and flexible service models

Business Drivers IT Today IT Future

Cost Flexibility Budget driven – fixed costs No pre-investment - pay on demand

Market Adaptability Evaluate, buy, design, build, deploy – slow time to market

Self-provisioning - fast time to market

Scalability Limited elasticity of resources Elastic provisioning of resources

Masked Complexity Requires in depth understanding of IT stack

Convenience through managed service orientation

Context-drivenVariability

Effort based tailored solution User preferences based standard services

Eco-systemConnectivity

Limited scalability to connect to partners Allows easy partnering across value chain

Sources: IBM, Cloud enabled business model (CeBMi), 2013; and Capgemini, Business Cloud: The State of Play Shifts Rapidly, 2013

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2

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CxOs have identified reduced costs and reduced time to market as the top two drivers

© 2014 IBM Corporation3

Objectives

You should have answers to the following questions:

• What are drivers to move from an asset based to a service

based strategy?

• What are appropriate sourcing elements?

• Does it impact your sourcing strategy? Which sourcing or

cloud model fit best to your workload?

• What does it mean for your IT Organization and Processes?

© 2014 IBM Corporation4

Service Options

DeliveryModel

Onsite LocalOff-

shore

Near-shore

CloudAdoption

Private Hybrid

AssetOwnership

Client Mixed IBM

DatacenterTopology

RZ IClient

RZ IIClient

RZ IClient

RZ IIIBM

RZ IIBM

RZ IIIBM

RZ IIBM

RZ II

Traditional Shared

ChargingModel

Fixed Fixed - Variable Pay-as-you-go

Service Type

IaaS PaaS BPaaSSaaSIaaSPaaSSaaS

BPaaS

IaaSPaaSSaaS

BPaaS

IaaSPaaSSaaS

BPaaS

IaaSPaaSSaaS

BPaaS

© 2014 IBM Corporation

Management

Operations Support System Optimization SLA’s: Availability, D/R,

Backup, Archiving, Security,

Confidentiality, Regulatory

Compliance etc.

Workload Services(Citrix, DB2, Oracle, ..)

Integration

Application Lifecycle

Application Services (Exchange, SAP, Notes)

Industry SolutionsBusiness Application Services

Software as a Service

Platform as a Service

Service Layers – Service Type

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© 2014 IBM Corporation

Overview on Cloud Sourcing Models

EnterpriseData Center

Private Cloud

ManagedPrivate Cloud

HostedPrivate Cloud

SharedCloud Services

PublicCloud Services

EnterpriseData Center

Third-party operated

Enterprise

Third-partyhosted andoperated

Enterprises Users

� Free� Register� Credit Card� Click to contract

HybridInternal and external service delivery methods are integrated

Private PublicIT capabilities are provided “as a service,” over an intranet, within the enterprise and behind the firewall

IT activities / functions are provided “as a service,” over

the Internet

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© 2014 IBM Corporation

Cloud Sourcing models and their characteristics

Private Cloud

ManagedPrivate Cloud

SharedCloud Services

PublicCloud Services

PROS

Highly flexible (almost anything can be done)

Highly flexible (almost anything can be done)

Very flexible - but needs some lead time

Often reduced investment Almost no investment (except reliable Internet access)

Data on own premises:

flexible backup & archiving solutions possible

Data on own premises:

flexible backup & archiving solutions possible

Data on known external

premises) premises: flexible backup & archiving solutions possible . On premises also possible.

Full financial transparency(pay per use or other billing terms and conditions)

Full financial transparency(pay per use)

The most demanding SLAs can be supported (at a price)

The most demanding SLAs can be supported (at a price)

The most demanding SLAs can be supported (at a price)

Very dynamic & agile Highly dynamic & agile

Typically reduced operations costs (mainly people)

Reduced to no investment (in a pure OPEX model)

SLA‘s are provided that fulfil enterprise needs (but only standard SLA’s)

Increased financial transparency (service operations fees)

Full financial transparency for the contracted services

Good dynamics & agility – not as high as a public cloud, though.

CONS

High investment and operations costs (HW, SW, people)

High investment and operations costs (HW, SW, less in people)

Maybe split responsibility, depending on the service access point / “line of visibility”.

Flexibility only within provided standard Services

Flexibility only within provided standard Services

Often limited financial transparency

Reduced dynamics & agility (all is possible, but it takes time)

Only standard backup policies, no compliance archives (yet)

Data in cloud, standard backup policies, no compliance archives

Reduced dynamics & agility (all is possible, but it takes time)

Split responsibility Rarely SLA‘s are provided that meet enterprise needs

It‘s all your responsibility

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High investment and

operations costs (HW,

SW, people)

Highly dynamic

& agile

Highly flexible (almost

everything can be done) Reduced to no investment

(in a pure OPEX model)

Rarely SLA‘s are

provided that meet

enterprise needs

HostedPrivate Cloud

© 2014 IBM Corporation8

Business requirements determine the best Service element

Accountability Agility Assurance

Financial PerformanceSecurity &

Privacy

Business requirements used as filter

Example resultfor a givenworkload / serviceelement

© 2014 IBM Corporation

The requirement categories contain the following pre-defined criteria. These criteria’s and their weight can (and have to be) be adjusted with the client

Categories Weight Candidate 1

Accountability High Med

Agility High High

Assurance Med Med

Performance High High

Security and Privacy High Low

Usability Low Low

Financing xx CHF xx + 10% CHF

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Accountability

• Auditability*• Compliance*

• Contracting experience• Governance

Agility• Adaptability• Elasticity

• Scalability

Assurance

• Availability• Resiliency

• Recoverability• Stability

Financing• Financial agility• Costs

• Billing process

Performance

• Service Response Time• Functionality

• Interoperability

Security and Privacy

• Data integrity*• Data privacy and data loss*

• Data Retention*• Access control*

Usability

• Accessibility• Installability

• Understandability

Integration• User integration• Application integration

Time• Urgency of the request• Duration of the «intent delivery»

Decision Model / Criteria

© 2014 IBM Corporation

The decision model should outline to which extent each candidate fulfills the requirement of a given workload / service element

Categories Workload / Service Element Requirements/ Importance

Service 1 Characteristic (H,M,L)

Service 2Characteristic (H,M,L)

Service 3 Characteristic (H,M,L)

Accountability High High High Medium

Agility High Med High High

Assurance Med High Med Med

Performance High High Med Med

Security and Privacy High High High Low

Usability Low Low Med Low

Financing (example) 700 kCHF 1200 kCHF 600 kCHF 750 kCHF

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Blue

• exceeds requirements

Green

• fully fulfills requirements

Yellow

• partly fulfills requirement

Red

• does not fulfill requirements

Decision Model – Client Sample

© 2014 IBM Corporation11

Roadmap to select appropriate service elements to fit the needs: e.g. hybrid cloud for „easy, scalable on-boarding“

Strategic Vision

Capex

Private Cloud

Hybrid-Cloud

Tradi-tionalIT

OpexCost

Work

load

Cu

sto

m.

Sta

nd

ard

1 Define Criteria based on business needs

2 Service Definition & Workload Assessment

3

E-Mail, Collaboration

SoftwareDevelopment

Test and Planning

Big Data / Analytics

Database ERP

Implementation orSubscription

6

E-Mail

BPM

Info.-mgmt.

BusinessAppl.

Sys.-mgmt.

Web-Server

Platforms and Applications

Systems

Network

Storage

Sytems Infrastructure

Business Case 5 Selection Model / Governance 4

Develop Roadmap – «Your» Journey

© 2014 IBM Corporation

<

An example of a potential future landscape

Client Example applying a new sourcing approach

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Workload criteria for Shared or Public Cloud selection (Step 1) and

placement (Step 2):

• Mostly static data (low change rate)

• Users and their data can easily be split into regions, dataconsistency not a big issue (low level of global interaction andcollaboration)

• Network latency (interactive or non-interactive use?)

• Network costs

• Service levels

GDC – Hosted Private Cloud• Dual DC• ERP II• Navision• POS Master• Collaboration File

Services

<

Shared or Public Cloud (e.g. SoftLayer)• Mail Services• File Services for

distributed data• Citrix Services• Web Services• ……..

© 2014 IBM Corporation

But Capex/Opex shift means also Reinvention of your IT Org

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1

2

34

5

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Leverage(From CapEx to OpEx)

Reinvent IT Org(Make IT ready)

CeBMi(Cloud-enabled Business

Model Innovation)

Business

IT

Focus on cloud

models and workloads

to reduce CapEx and

optimize OpEx

Focus on IT operating

model to be ready for

adopting cloud from a

technology and/or

business perspective

Focus on business

issues, priorities and

what the business

needs

© 2014 IBM Corporation

Define Future Operating Model based on Cloud respective sourcing roadmap

IT Operating Model Dimensions

Competency &Capability Model

People, Organization & Governance Model

IT Process Model &Performance Mgmt

Business ApplicationModel (for SaaS)

Assets, Location & Sourcing Model

Infrastructure & BaseServices Model

Current StateMix in-house / external data centers

Future State (example)Future Operation Model (Hybrid)

Forest

Label printingRaflatac FMCG and other label users

Adhesives

Silicone

Procure Sell Coat&

laminateShipMix

adhesiveSlit

Retailers

Paper75%

25%

� Skills: Operate & execute

� Governance: Technology

and Architecture

� Skills: Control and

manage

� Governance: Partner and

sourcing

� Partially In-house

� Locally organized� Private Cloud, Public

Cloud e.g. US, EMEA,

Pacific or Global

� Solutioning

� Capacity and operations

� Infrastructure life-cycle

management

� Supplier management

� Integration

� Security

� End to end responsibility

� Fixed and variable costs� Managed service

� Pay as you go

� Assets owned or leased

� Internal or mixed sourcing

� Managed and owned by

supplier

� Solution out of the box,

i.e., tendency to change

the business process

� Tendency to customize

solution instead of process

Define Future Operation Model

© 2014 IBM Corporation

� Spend some time on Workload analysis: which “new” sourcing elements fit best to your workloads based on business requirements (flexibility, time to market, agility) as well as functional and non functional requirements

Conclusion

Many elements are available “as a Service” but please remind the following steps/activities

� Formally select the ideal sourcing elements based on the workload requirements

� Prepare the business case and your roadmap

� Adapt your IT organization accordingly

© 2014 IBM Corporation

Thank you for your attention

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Contacts

Markus Phyffer, GTS Business Development Executive | [email protected] | +41.58.333.7277