Trend Forecasting Fall/Winter 2013

Contents.

Backcast. pg. 5 Naturally Rustic. pg. 11

Simplification. pg. 17

Razzle Dazzle Them. pg. 23

Citation. pg. 313.

Backcast. Backcast.

4. 5.

Military..

Victoria Beckham Fall 2012 Micheal Kors Spring 2012 Band of Outsiders Fall 2012 Altuzarra Fall 2012

Tribal..

L.A.M.B Spring 2012 Micheal Kors Spring 2012 Missoni Spring 2012 VivienneTam Spring 2012

4.

6. 7.

Floral.

Peter Som Spring 2012 Oscar de la Renta Spring 2012 Matthew Williamson Spring 2012 Altuzarra Spring 2012

Pastel.

Ralph Lauren Spring 2012 Diane von Furstenberg Spring 2012 Preen Spring 2012 3.1 Phillip Lim Spring 2012

8. 9.

Title Of The Trend.

..

10. 11.

Naturally rustic.

Description of the Trend: Naturally Rustic has the feel of just that. Using earthy tones and rugged textures the clothing has a relation to nature. Fur and leather are throughout the line to give women a second skin to make them feel stronger. With animal qual-ities depicted in every garment a women can show her inner wild

side. Color Pallet

Lunar Light

IvoryMist

Dolphin Fin

Spice Berry

BurntChestnut

Black Suede

Naturally rustic.

13.12.

DRIVERS FOR THE TREND: With the downfall of the economy there are some things that have not taken a major turn for the worst; fur and leather. These are two things that will never leave the fash-ion world. Only the women that know how to make a statement can pull off wearing them. These wom-en are full of confidence and are courageous. They love to live their life to the fullest and always have a

good time.

BEHAVIOR OF CONSUMERS: Women that wear na-ture and wildlife trends tend to stand out from the rest of the fashion world. They are not afraid to take a chance in their life. These women are very fierce and confident in everything that they do. They fight for the things that they want and are not afraid to take a gamble in order to reach their goals. They have a wild side to them and like

to be adventurous.

14. 15.

Title Of The Trend.

16. 17.

Simplification.

Description of the Product: The clothing is made out of natural fibers and will be durable to last a long time. All the pieces are loose fitting, and can be styled with anything garment. With a monochromatic color pallet all the pieces will go together perfectly. The key pieces of the clothing will be able to be worn anywhere and

will never look out of style. Color Pallet

PureInnocence

SnowyWhite

LicoriceStick

RoastedHazelnut

Seven Seas

DeepSpace

simplification.

19.18.

Driver for the Trend: Woman are leading very busy lifestyles. Jobs, kids and households con-sume their very busy and hectic days. They need to be able to go from work to the soccer field and out to dinner with their spouse all in one day. They want to look stylish yet purchase classic pieces that will not

be out of style in the next season.

Behavior of Consumers: These women typi-cally are looking for pieces in their wardrobe that can go from day to night or work to an event. They don’t have the time in their schedule to change to numerous outfits throughout the day. With wearing one simple color they can easily get dress in the morning, and be able to wear the outfit throughout the day and into the evening. In today’s economic world, women want to be able to wear

many of the pieces that they already own.

20. 21.

Razzel Dazzel Them.

22. 23.

RaRazzle Dazzle Them.

Razzle Dazzle Them. Description of the Trend: With the use of luxurious fab-rics one is guarantied to stand out. There is a glamorous feel to every piece. With the addition of metallic, gold or silver every item pops in any situation. Whether dressing for a meeting or a late night party,

the sparkle will make a statement.Color Pallet

Golden Girls

WarmGlow

ManhattanMist

LightningWhite

EveningHush

MidnightDream

24. 25.

Driver for the Trend: When a powerful woman has control in her life she shows it. She has to make an impression on everyone who sees her. With always being in a crowd of people, this wom-an needs to stand out. She loves being the center of attention and will do anything to get there. These women that have made a name for themselves are

very confident and love to show it.

Behaviors of Consumer: Most of these women have their own money to spend. They have their own ca-reers and they are going to flaunt it. These women like to hit the hottest clubs, benefit dinners and all the trendy spots around town. She has money to spend and wants to purchase the latest and greatest trends. She is drawn to high fashion and makes a hobby out of shopping. She needs to always stand out from the crowns, and wearing

shimmer, and sparkle will make her do just that.

26. 27.

The End.. The End.

28. 29.

CITATIONS.

www.elle.com www.fashionising.com www.marieclaire.com www.pintrest.com www.vouge.com www.wgsn.com www.youtube.com

31.

By: Jessica Wiciak30.