What is Trend Forecasting?

Predicting the future Wants, Needs & Desires of society & consumers at a fixed point in the future

Translating these Wants, Needs & Desires into interior styles, products, colors & services

Trend Forecaster’s Predict: • Why a Trend Will Emerge

• How the Trend Will be Reinforced

• How & Why a Trend Will Shift Direction

+

= Informed Intuition

What are the benefits of Trend Forecasting?

Provides more time for planning and product development

Ensures you offer the right products at the right time

Ensures your products meet consumer desires & expectations

Ensures your products will compliment other product areas

Provides a competitive edge enabling you to Lead with confidence!

5 Stage Process

1. Review previous seasons trends

2. Research future known events

3. Establish the current situation

4. Analyze unexpected events

5. Identify common threads

2. Research future known events

Research & Analysis of Global:

Gallery & Museum Exhibitions Environmental Issues Politics & Economics Societal & Cultural Change Science & Medicine Technological Developments TV & Film Food, Drink & Dining Fashion - Apparel & Accessories Transport & Travel Architecture, Hotels & Retail World Events & Celebrations

4. Analyze unexpected events

What couldn’t we have foreseen?

Is it significant?

How will it effect attitudes, mood, values, expectations etc…?

Does it reinforce existing trends?

Does it change the direction of a trend?

5. Identify common connections

Design Trends Are Global It’s all about ‘interpretation’

Is Trend Forecasting a Self-fulfilling Prophecy?

The Waterfall Effect

High End & Niche Designers influence from the top. Their design influence slowly filters down to every level of the market until it is saturated…

What is the purpose of a Trend Board? Provides a visual explanation of

a trends styling

Conveys a specific mood & look

Provides a ‘vision’ so you know what you are aiming for

Informs & Inspires

Aspirational = Creates a desire

Motivates = Call to Action

2013 DESIGN TRENDS

The

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P R E FAC E

The scope of this report covers Design Trends for the Spring/Summer 2013 season including:

An Overview of the season along with key developments in Western consumer attitude

Details of 5 macro seasonal design trends including;

Information on the background and influencing factors causing the trends to emerge

Key design features, patterns, textures, shapes, materials, and styling presented in full color montages

Color palettes (Pantone referenced for textiles & print)

Potential applications for each of the trends for SAPPI.

NB. This season 2 of the trends split off into 2 distinct style directions, effectively providing you with 7 trends for the Spring/Summer 2013 season presented on 5 boards.

The report also includes:

Trend boards for each of the 5 trends featuring the work of international Designers & Artists along with color palettes which provide a clear visual direction for the seasons design themes.

NB. You are free to utilise the text in this report in any way but if you wish to attribute the information to Scarlet Opus Ltd in publicity etc. we reserve the right to approve the final text to ensure our original meaning has been maintained.

All trend boards are the Copyright of Scarlet Opus and individual images remain the Copyright of the original creators.

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T H E O P U S C O N TA I N S :

SEASONAL OVERVIEW PAGES 4 - 5

TREND 1: MOTEL PAGES 6-15

TREND 2: FRACTION PAGES 16-25

TREND 3: ARTificial PAGES 26-35

TREND 4: ORIENT PAGES 36-41

PART 1 PAGES 42-45

PART 2 PAGES 46-49

TREND 5: ORIGINS PAGES 50-55

PART 1 PAGES 56-59

PART 2 PAGES 60-63

COLOR PALETTE SUMMARY PAGES 64

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S E A S O N A L OV E RV I E W Spring/Summer 2013 will be a season of boldly overcoming fears; brave color palettes, eccentric patterns, the celebration of Nature and natural materials, daring injections of technology, synthetic wonders, and the welcome embracing of meditative spaces as well as all-encompassing pleasures. We dive into the rediscovery of our basic needs and our own basic goodness.

As always there are fascinating contradictions to be discovered: plainness plays with pattern; digital challenges reality; pureness mingles with preciousness; artisanal skills take on technological techniques; quiet colors entertain loud colors; sumptuous softness is met by solid angularity.

The seasons colors both invigorate and calm us: neons & fluorescents give white a new edge; the allure of colored metallics gives the season its most entrancing aesthetic; neutrals offer us a

New Normal; pale vintage tones draw strength from mysterious opium den darks; the candour of pastels combine with audacious brights to announce the arrival of a new retro-revival; blues continue to provide the keystone in most palettes; tribal brights shout from the depths of jungle shadows.

During S/S13 we strike forth, stretching out towards extreme newness but ensuring the romance of the past is never out of reach. Saturated by cultural inspiration and enveloped by essential values, we enter a new era of positivity. We propose the widely discussed

predictions of a momentous apocalyptic event on December 21st 2012 leading to the ‘end of days’, will instead simply be the ‘end of an age’. According to many cultures’ prophecies and spiritual teachings, 2013 is the beginning of a new era of harmony and humanity—liberation from ego and a purer, higher level of understanding and living will begin.

In the creative fields, designers will appreciate they are also consumers and will become more inclined to create from that consumer viewpoint—less self-indulgent and more need focused. Consumers will in turn embrace opportunities to influence product design, therefore making retail less of a persuasive game as we all work together in flowing collaborations. Open Sourcing and the spirit of Sharing allow new levels of access to the creative world. Consumers will orchestrate the direction of brands and curate their own lives. Creativity will rise from the ashes of economic crisis and positivity will be the product of global unrest.

BOLLE by Tapio Wirkkala

From www.venini.com

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S E A S O N A L OV E RV I E W

MOTEL: This trend sets off on a retro-revival road trip heading in the direction of positivity and in search of new prosperity. Confidence that better times lie ahead force through a full-on rebel edged attitude. The look mashes kitsch Motel styling, a tongue-in-cheek Miami twist and a laidback LA vibe.

FRACTION: We have witnessed a period of deconstruction. Now we begin to put the parts back together again, often in unexpected formations. The fractions join to make a new whole. A new order. A New Normal. This trend offers an escape to a minimalist, abstract environment - nothing is superfluous or excessive. In the midst of an ever-complicated world many opt for extreme unadorned, pared-down purity.

ARTificial: This trend explores robots, space exploration, scientific discoveries and technological advances previously thought of as science fiction but that are fast becoming science fact. Join us as we investigate the staggering developments in technology and science as we stand on the brink of a Sci/Tech Revolution that will lead us into a new world. ORIENT: A decadent, indulgent styling offers intense glamour as we are seduced by a deeply exotic mood, drawn-in by the splendours of the Far East fused with the mysterious decorations of the Middle East. Summoning up a dark languid atmosphere with a slightly risqué undertone. The feminine softness of Art Nouveau patterns adds a captivating delicacy and romantic hazy pastels create a charming vintage styling. ORIGINS: We set out on a journey across the arid plains of Africa. Along the way we collect sand textures, sketch gatherings of wild animals, amass new skills, revive long-forgotten crafts and reconnect with the earth and nature. We cross to South America to explore Latin cultures, humid jungles and lush rainforests before arriving in the heart of Rio to celebrate cultural diversity, eclectic patterns, and daring colors.

Iris table by Edward Barber & Jay Osgerby For Established & Sons

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MOTEL

Retro RoadTrip

Let’s go all the way...

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MOTEL

MOTEL

BACKGROUND This trend sets off on a retro-revival road trip heading in the direction of positivity and in search of new prosperity. The dark years of austerity encourage a final determined push towards a brighter future. A new era begins. And having survived the apocalyptic and solar storm predictions of late 2012, we travel through the winter and arrive at Spring 2013 reinvigorated, ready to be joyful, eager for fun! The Fifties fascination kick-starts during S/S 2012 following a number of Mid-Century-focused international exhibitions, including ‘Crafting Modernism’ at the Museum of Art & Design in New York. Fashion houses have taken on the challenge of shrugging off the gloom of recession by encouraging fashionistas to aspire to the glamour and affluence of 1950’s America via their S/S 2012 collections including: Prada’s Americana drive-in advertising campaign concept featuring their, sure-to-be iconic, Cadillac-inspired stilettos, Jean Paul Gaultier’s pinup

glamour collection, Preen’s two-pieces, Kurt Geiger’s reintroduction of mules, and Rochas’ new take on cat’s eye sunglasses. All of these elements will strengthen the burgeoning Fifties revival (as mentioned in our S/S 2012 Opus report). But the ladylike Monroe styling and sweet ice-cream and sorbet shades of SS12 transform into a brighter, bolder and braver style as we reach SS13. Confidence that better times lie ahead force through a full-on, Rock ‘n’ Roll rebel-edged attitude. Of this seasons trends this is the one that connects most to the attitude driving Citizen Mobilisation - the mass participative stance and enterprising

ambition of individual citizens and whole communities all over the world involved in activities such as Citizen Journalism, Crowdsourcing and community regeneration projects. Since the financial crisis hit, citizens have been taking action, taking control and making change happen. This is a high-octane frame of mind that spreads during 2013—a ‘call to action’ to step up rather than sit back. NB. A small element that will reinforce this trends attitude will be the summer 2013 release of a new Superman movie - Man of Steel - starring, amongst others, Kevin Costner (as Superman’s Father), Russell Crowe and a buffed-up Henry Cavill in the lead role. This trend mashes this reassuring hero attitude (“It’s all going to be ok”) with kitsch Motel styling, an element of Hacking (see page 9), a tongue-in-cheek aesthetic twist inspired by Miami and a laidback LA vibe. Key events in the Art world calendar help to keep the focus on Miami and LA, including the 2013 opening of the new $150m Miami Art Museum (coinciding with Florida celebrating its 500th anniversary) and The Broad Art Museum Foundation due to open in 2013 in Los Angeles at a cost of $130m. One painting more than any other sets the scene for this trend - ‘A Bigger Splash’ by David Hockney which will be exhibited at the Tate Modern (Nov 2012-April 2013) as part of the ‘ A Bigger Splash: Painting after Performance Art’ exhibition.

PRADA Cadillac Stiletto

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MOTEL

OVERVIEW Containing aspects of our previous A/W 2012/13 CraftPunk trend as well as elements of both our S/S 2012 Color Capital & Savoir Faire trends, an upbeat retro-revival vibe dominates this trends look and mood. Bolder in color and form, cooler and more radical in attitude, this is one of the more youthful trends of the season, nevertheless with broad appeal. Amongst the kitsch styling, humorous product twists, and bright colors, can be found sophisticated design with a subtle Deco direction, in addition to the 1950’s feel that dominates this trends mood. There is a purposeful plainness to many pieces - flat Color Blocking in compact finishes, mixed together cheerfully in blocked or wavy constructions, provide the foundation of the trend. Creativity is heightened and placed into the hands of consumers partly via Hacking (user-initiated product intervention - taking an object and optimizing its function through an alteration that was not intended by the manufacture) and modularity. Designers embrace this mind set too, creating products that encourage consumers to ‘have things their own way’. The STACK system from Seletti (pictured below) is a wonderful example of this approach - the differently sized and colored stackable pieces, each with a different function, build to create a variety of personal and unique combinations. Many products also fit into one another and slot together in a ‘nest of tables’ type arrangement, adding to the multi-colored quality of products in this trend. Beyond the Color Blocking there is a plethora of pattern - bold geometrics, quirky conversationals, kitsch Tropicana palm trees, digitally saturated photographic florals with a Warhol flavour, plus an Orphism art movement influence centred on Sonia Delaunay’s use of strong colors and geometric shapes. The sleek curves and fanciful forms of buildings on Miami’s iconic Ocean Drive provide direction for building-block mash-ups. Punches of color are delivered via an invigorating palette of intense blues played

a g a i n s t l i n o l e u m n e u t r a l backgrounds or bolted onto flamingo pinks & oranges. The seasons all-important Mint green makes a refreshing appearance, acting as a bridge between mid-tone pastels and bold brights to create new levels of color combinations for the Spring/Summer. Add Black & White for a rebellious Rock ‘n’ Roll graphic beat. Hop in the Cadillac and let’s head for the coast!

STACK, Metal cabinet programme Designed by Alessandro Zambelli for Seletti Page 9

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MOTEL THE LOOK Textures & Surface Finishes: This trend is dominated by matte, opaque surface finishes. Graduated colors & ombres provide pleasing washes of color. New techno-crafts and brighter color options give devoré and carved techniques a place during the Spring/Summer season - look out for horse hair! Deep-buttoned quilt effects get a new look via a bolder palette and the same applies for piped edges. Surface textures include: golf ball dimples, fine record grooves & cable flex braids. Patterns: Embrace Conversationals as the dominant pattern direction for the season. Flat/graphic patterns include hearts, birds, cars, fruit (apples, pears, bananas), & girls (think Samantha Hahn). Painterly patterns include Tropicana palm trees. Incorporate LA beachscapes and Miami cityscapes - The Art Deco buildings of Miami also inspire intersecting & stacked geometrics. Explore Rock ‘n’ Roll graphics and motif. Broad Humbug stripes have their place as do polka dots but really it’s all about checks, checks & more checks - gingham, golfing & picnic … houndstooth also stays for another season. Be inspired by interlinked geo’s. Color Blocking remains strong for S/S 2013 (Mondrian’s paintings continue to provide inspiration). Op Art makes a subtle appearance whilst bold geo patterns pay homage to Sonia Delaunay.

Shapes: As with our ‘Fraction’ trend, the shapes within this trend are at 2 extremes … either angular and geometric (think pentagons, hexagons, cubes, trapeziums & triangles) or flirtatiously curvaceous, lozenge shaped, and undulating.

Materials: Cork & blonde wood veneers printed with overlapping geometrics. Faux Bakelite and classic Formica. Intensely tinted glass & Perspex. Guipure Lace (a more structured, heavier weight lace created with needles rather than bobbins). Open wicker work & multi-colored raffia. Mix it up - patchwork materials together along with bolts of color. Compact felt. Hi-shine chrome. Layers of sheer organza encapsulate macro motif. Ceramics are smooth, glossy, substantial. Explore transparent & opaque plastics.

Styling: A mash-up of kitsch Motel styling, a tongue-in-cheek aesthetic twist inspired by Miami and a laidback LA vibe. The retro-revival road trip continues from here ...

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MOTEL

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MOTEL

LINOLEUM 13-0607TPX 7501U

HOCKNEY BLUE 16-4535PX 638C

KLEIN BLUE 19-4150TPX 2935U

FLAMINGO 15-1624TPX 1775C

CORAL ROSE 16-1349TPX 7416C

MINT 15-5519TPX 7465C

LEMON MERINGUE PIE 12-0642TPX 113C

CHERRY PIE 19-2428TPX 511C

NB. Classic LIPSTICK RED also works in this trend as a strong accent color 19-1763 TPX 200C

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MOTEL

Bridget by www.designbark.co.uk

KEY TEXTURES & SURFACE EFFECTS

Graduations of color/Ombres

Kitsch debossed hearts

Colored houndstooth

Colored raffia

Open basket weaves

Printed/patterned cork

MOTEL

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MOTEL

Bridget by www.designbark.co.uk