TECHNOVATION 2013

PET STOPBy GeekChic (SOPHIE CHEN, CINDY DENG, NANDINI IYER, ALISHA PARIKH, AMRITA VENKATRAMAN)

“One Stop at Pet Stop for all your Pet

Needs”

Outline

Vision and Strategy Market Need Target Audience App Description Competitive Edge Technology

Integrations Financial Analysis Appendix

VISION AND STRATEGY

VISION: Leverage mobile technology to help the pet owner and pet lover community

STRATEGY: Create a mobile app that enables pet owners and lovers to efficiently access relevant information “on the go”

Photo taken in Sunnyvale, CA

Market Need

1. ONLY 15%-20% of lost dogs are ever found*: Easy way to notify, locate and report lost pets

2. Absence of efficient way to find local pet-related facilities:

Finding local vets Learning about local pet hang-outs Finding pet-sitters

3. User-friendly, intuitive, easy-to-use, on-the-go interface

*National Council on Pet Population Study and Policy (NCPPSP) 2013

Target Audience: Members and Advertisers

Members (Free and Paid memberships): Pet-owners

Looking for lost pets

New, first-time Looking to adopt a

pet Community

members Who are pet lovers Looking to adopt a

pet

Advertisers (Paid advertisers): Pet Shops

Chains: Petco, PetSmart

Local Pet Shops: Tim’s Fish Shop

Kennels, Groomers, Pet sitters

Veterinarians Clinics Dog and Cat Shows

Key features include • posting about and finding lost

pets• Finding pets to adopt• locating vets and pet events• posting/finding pet sitters• Locating pet shows and parks

APP DESCRIPTION

Postings on Lost Pets

Allows users to report if they lost a pet by putting signs online, storing information about the pet, and including a picture

Browsing Lost Pets

Enables users to look at lost pets in their local area (by zip code) or all the lost pets posted in the database

Provides all relevant information about the lost pet that was inputted

Adopt a Pet

Based on user’s zip code

Looks for pets in the user’s area depending on what pet is searched

Returns picture of the pet as well as contact information

Find Vets

Using a GPS navigation function, this screen allows users to see the top five veterinarian business within a five mile radius of their location

Launch, Find and Attend Events

Allows users to easily set the date, time, and place of dog/cat park events and share with friends

Integrated with Facebook and Twitter as well

Locate Pet-Sitters

Integrates the Twitter feature to allow potential pet sitters to post their availability (date, time, etc.), as well as for people to look for available sitters

Get Directions to Park/Event

Increases efficiency by allowing the user to quickly search any nearby park and/or walking route to walk his or her pet or host park events for pets

Features Pet Stop

Pets Next Door

Off the

Leash

Dog Park

iPetBrand

Feature to post about lost pets

User-friendly

Based on Current Location

Community-oriented

Targeted towards all pets

Integrates with Facebook and Twitter

Feature to look for adoptable pets

Competitive Edge

Technology Integrations

API’s used: Google Maps (for Events) Google Places (for Vets) Facebook (for Events and Pet-Sitting) Twitter (for Pet-Sitting) Pet Finder (for Adoption)

Crucial App Inventor Components Tiny DB Tiny Web DB WebViewer Notifier Twitter

In 2012, $53.33 billion spent on pets in the U.S., with 38% of that expense being spent on features that our app caters to (e.g. vets, adopting.) Our hope is to tap this growing market by having our app sold in two versions—a free version with advertisements and a premium version ($3.99) with no advertisements.

FINANCIAL ANALYSIS

Product Roadmap

Future Plans Use face-recognition software to help

match lost and found pet pictures Share and look for events by automatically

integrating Facebook with the app Use Google Places API to find the nearest

pet parks, dog shows, etc.

Sales and Marketing Plan

Marketing Plan Targeted Ads on social networks Paid searches on Google and Yahoo Local Social Media Buzz

Sales Plans Free Service

Advertisement: $0.80 per 1000 impressions ($0.8 CPM) Premium Service - $3.99 download

No Advertisements 10% of reward value for pets found through Pet

Stop

Revenue and Financial Plan

Assumptions and Estimates Focus on local community: Cupertino,

Los Altos, Sunnyvale, Mtn. View, CA Community size: 130K households 62% of households own a pet* Focus on Premium Service revenue Penetrate 5% of TAM in the first year

Total Ad-dressable

MarketNon Pet Owners (49400)

38%

62%

Pet Stop Market (Year 1) PetStop

(4030)

95%

*Source for Data Used: ASPCA (2012)

5-year Financial Projections Assumption: Market share 2x annually Year 1: 4,000 users x 3.99 = $16K Year 2: 8,000 users x 3.99 = $32K Year 3: 16,000 users x 3.99 = $64K Year 4: 32,000 users x 3.99 = $128K Year 5: 64,000 users x 3.99 = $256K

Funding Request

Little start up capital needed Team works from home Minimal capital equipment required Advertisement revenue will support time

investment Long term

Expand into entire US market Build iPhone App in 1 year Add additional services

Looking for $10K initial investment

ROI = 25x in 5 Years

If you have any questions, please e-mail us at javachip2013@gmail.com.

Thank You!

Appendix: Market Survey

Lost Pets Notifi-cation

Social Gatherings Contact Vets Help Pet Return Pet Further Interest

Series1 0.7667 0.5223 0.7111 0.8445 0.9299 0.2889

5.00%

15.00%

25.00%

35.00%

45.00%

55.00%

65.00%

75.00%

85.00%

95.00%

Market Research Results

Perc

enta

ge o

f P

eople

who r

esponded 7

or

above(o

ut

of

90)

*Link to Survey Questions: http://www.surveymonkey.com/s/3TFB7H8