my pet portraits - final

8/8/2019 My Pet Portraits - FINAL

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Pet Pose


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Pet Pose


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Arthur


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Executive Summary

Pet Pose will be the first photography

studio in Metro Manila that will cater

specially to PETS.

After several comparisons with different

possible locations, the proposed studio

will be located in Tiendesitas in OrtigasCenter, Pasig City.


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Executive Summary

The studio will be a husband and wife

business but will be registered at the DTI as

a sole proprietorship owned by Peachy R.

Libre-Pasana.

The studio will operate 7 days a week from

10am 12mn with Elmer Pasana as themain point person and photographer.

Peachy will be on-duty from 6pm 12mn.


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Product Description

Our products will mainly be focused on petphotography done in the studio and somelocation shoots, as preferred by the clients.

We will also eventually have available

memorabilia with pictures of their pets on it:Badges, Pet Books, Mugs, Plates, Shirts,etc. but these will be introduced later on, notduring launch yet.


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Sample Packages


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Sample Portraits


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Market Analysis Summary

UAP studies show that 32% of households inthe Philippines own a pet, especially dogsand cats, with growth rate of 4% per year.

In Metro Manila alone, we have at least700,000 households with pets as potentialclients.

Since we will target the upper A and B socialclass, and occasional C-middle class, we willstill have about 250,000 households as

potential clients.


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Strategy and Implementation

Pricing Strategyy Our prices are competitive with other high-quality

professional photographers in the area.

Package 1 : Php 500

Package 2 : Php 1,000

Package 3 : Php 1,500

30 minutes photo session +5R print (1-3 images)

30 minutes photo session +

10" x 12" + 5R print(1-4 images)

30 minutes photo session +11" x 14" + 5R print + Frame(1-4 images)


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Strategy and Implementation Promotion Strategy

y We will create a website.

Nowadays, websites are the preferred way of finding information.

The site will have information on all our packages and sample

products for people who shop the net. It will be designed to appeal

to all pet lovers and families.

y We will have a professionally designed Yellow Page ad.

The website address will be included in the yellow page ad, display

ads, and flyers to draw people to the site.

y We will distribute flyers with our website, URL and name in thenearby malls, groceries and dining areas of Tiendesitas and the

neighboring subdivisions.

y Word of Mouth thru friends and loyal customers


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Financial Plan : Capital Requirement

59%


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Financial Plan : Capital Requirements (Details)

59%

* Rental : 2 mos advance & 2 mos deposit at P40k/month = @ P2,000/sqm * 20sqm


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Daily Sales

= P2.5k

Daily Sales

= P2.8k

Financial Plan : Break-even Analysis


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Financial Plan : Projected NIAT/Payback : Year 1

Payback:

3.6mos

Payback:

9.8 mos

Payback:

419 mos


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Financial Plan : Comparative P&L Statement


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Financial Plan : Comparative Cash Flow


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Financial Plan : Return of Investments (ROI)


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Thank You

my pet portraits - final

Documents