final demo day zing it ppt
TRANSCRIPT
Introduction
The Science Behind Zing-It!▶Zing-It destroys bacteria by destroying the nucleus and weakening the
cell walls.
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Agenda
▶Issue Designation▶Solution▶Mission Statement▶Product Description▶Marketing Analysis▶SWOT Analysis▶Competitors▶Strategic Plan▶Conclusion▶Closing
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Issue
▶What: Environmental health issues▶Why: Spread of bacteria, causing illnesses and diseases ▶Who: Adults and children of all ages▶Where: Developing countries(Africa,Latin America,Etc)▶How it affects us: Prone to bacterial infections/diseases
▶ increase of Deaths▶ Decrease in life expectancies▶ Increase of bacterial growth ▶ Leading to an increase in transmissions
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Solution
▶ Purpose- Directly kill bacterias/Prevent spread of bacterias▶ Implementation-Modern technology cleaning product▶ Process- Super compact, portable laser unit
- The laser generates undetectable plasma-surges → calibrated wavelengths, thermal pressure, and shock streams consistently sanitize and extract grime with no mess.
- Programmed optimization elevates laser beam by providing precise efficiency and spot targeting without damaging the surface.▶Ultimately solving the solution to eliminate the use of solvents, abrasives, and toxic
chemicals.
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Mission Statement
Our mission for Zing It!…
“To improve world health and protect our planet by fulfilling our vision of efficient, eco-friendly technology.”
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Product Description
▶ variety of colors(red, blue, yellow, teal)
▶ portable compact size, easy to operate
▶ long lasting battery life, and a wireless charging
▶ 180 degree rotational, widespread laser beam equipped with up to 40 watts.(Safe on humans/animals)
▶ multi-surface operator, equipped with safety lock. (Skin, fabric, stones, carpets, granite)
▶ contains no harsh chemicals, no clean-up
▶ Generally maintenance free
▶ Zing It!’s beam settings are accurately implemented to minimize process time & adjust gentleness
▶ Go green → No pollution
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Marketing Analysis
▶ Product : Patent breakthrough laser Technology. Allows users to kill 99.9% of bacteria. Eco-Friendly, Pet-Safe, Human Safe.
▶ Lightweight, weighing only 6 ounces. 15 days of power with a full 2 hour charge. Available colors: green, jet black, rose pink, and blue.
▶ Price: $25 wholesale price/$55 estimated retail price per unit.We estimate to sale 450,000 - 500,000 units first year. Expect to see sales double within the second year of product launch.
▶ Place: Zing it will be available at most major retailers; Including Walmart, CVS, and Target. We have also set distribution outlets for small businesses.
▶ Promotion: Sales Promotion: Buy one, get one 25% off. + $10.00 mail and rebate.Advertisements In-Store Advertising: Posters, Kiosk. Social Media advertising: Zing It! Facebook page, Zing It! Youtube account, Zing It! Instagram, Zing It! Website. Online advertising, Radio commercial, T.V AdsPublic Relations: Donate units of Zing It to developing countries that suffer the most from
common illness.
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Competitors
Lysol:▶ Category: Home care brand.
▶ Strong Marketing: Lead cleaning company on the market in over fifteen countries.
▶ Marketing Strategy: Lysol offers promotions.
▶ Target Group: Modern families, providing cleanliness purposes for women and children.
▶ Products: Disinfectant cleaners and kitchen cleaners.
▶ Positioning: Uses disinfectant chemicals in their product to sanitize surfaces.
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Purell➔ Category: Personal care brand-medicinal
product(hand sanitizer)
➔ Good advertisements: Good advertisement reputation since J&J is known as the leading consumer health company.
➔ Marketing Strategy: Direct-to-consumer(DTC) advertising.
➔ Target group: Doctors, professionals, and people of all ages.
➔ Product: Hand sanitizer.
➔ Positioning: Kills millions of germs in just one squirt
SWOT Analysis10
Strength
➢ User Friendly➢ Compact/Portable
Weakness
➢ Possible cost➢ Not an attraction for people who are weary of
tech
Opportunities
➢ Sell to existing industries➢ First modern multi-cleaning technology on the
market.
Threats
➢ Competition with old sanitization brands (Purell, etc.)
➢ Ease of production/cloning
Conclusion
ZingIt Laser Cleaner is going to hit the world by storm. ZingIt is a laser cleaning product that instantly kills bacteria and viruses on site.. . So why not use Zingit to wear down your worries. no harsh chemicals are used in our product. This product is safe for humans and animals and 100 % eco-friendly.
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