FIDELIACARD - OAP

Testing Value Proposition

Venture Lab 2012

Opportunity Analysis Project

FideliaCard FideliaCard is a project related to loyalty cards and

discount cards whose objective is twofold:

By customers, get more performance to the use of these cards, using a single card for all their frequent flyer programs, allowing you to manage your information through the Web or mobile applications, taking advantage of programs for use in another brand.

By businesses, help them get more customers and sales quickly and easily. Collaborate in creating campaigns for clients.

FideliaCard

Survey - Personal Data

Sex AgeResidence

Sudies Job

FideliaCard

Survey – Relationship with new technologies

Connection to Internet, what use?

Connection to Internet, from what devices?

Electronic devices you own Internet connection, how many hours a day?

FideliaCard

Survey – Review loyalty cards

How often you use them?

T - Do you find it interesting / advantageous to use these cards? (1

nothing / 5 very interesting)

U - Do you find it uncomfortable to bring together all the cards? (1 quite comfortable / 5 very uncomfortable)

V - Have you ever needed a card that you had forgotten? (1 never / 5

often)

What kind of business? How many do you have?

T to Z questions:

FideliaCard

Survey – Review services FideliaCard

W - How about a card that combines all promotional cards and accumulate points on purchases? (1 nothing interesting / 5 very interesting)

Y - How about managing the card via mobile devices? (1 nothing interesting / 5 very interesting)

X- How would you like to manage the card through the website? (1 nothing interesting / 5 very interesting)

Z - How about the points accumulated in a trademark were harvested for discounts, products ... of another? (1 nothing interesting / 5 very interesting)

FideliaCard

Survey – Review services FideliaCard

Of these discount plans common in loyalty cards, which do you prefer?

Of these discount plans common in loyalty cards, which ones you like LEAST?

FideliaCard

Survey – Hypothesis

Women value FideliaCard services more than men, but not in a significant way.

Overall evaluation.

FideliaCard

Survey – HypothesisLoyalty cards are NOT frequently used. It is a challenge to introduce their use in everyday purchases

Users value positively manage its loyalty card through the web or mobile application.

FideliaCard

Survey – Hypothesis

Despite having lower discounts than web coupons (Groupon, Privalia ...) typical actions of loyalty programs are valued equally positively, at least most of them.

The management of the discount cards on a single one is valued positively.

FideliaCard

Survey – HypothesisThe possibility of using discounts, points ... obtained from a different brand is valued positively.

There is not much difference in appreciation of the loyalty card between the economic returns from customers

FideliaCard

Survey – HypothesisUsers connect to the internet frequently and a good percentage are connected through mobile devices

Loyalty cards are similarly evaluated by all age ranges, but most answers are concentrated in the same age.

FideliaCard

Estimating the market size

26%

How useful is a loyalty program?

% units sold vs % tickets sold

37%

7%

39% 28%

Units per ticketTicket sales

Unit value of item

% sales vs % tickets

FideliaCard

Estimating the market size Everything is increased for companies Discounts, points, presents… for

customers With a 0,2-03% of a company’s billing:

100.000 € (small business) 200-300 €5 mill. € (grouping stores) 10k-15k €300 mill € (big companies) 600k-900k €

Plus consulting and managment of campaigns

FideliaCard

Conclussions: Extra services are very well considered:

Union of all the cards into one. Management of the card through the web and

mobile applications.Transfer of discounts, points ... from one

company to another. We believe is a project perfectly viable

and we continue to the next step, completing the EOP.