AIDAAppropriate IT Development Academy

OAP SubmissionSocial Enterprise Sector

May 19, 2012

Team & Tools

Usha

Akshay

Jaime Jane

Wee

k 2

Jeremy Kundan

Mathangi Sunitha

Neeraj Ram

Joshua

SivaSamridhi

Anuraag

Team Lead Task Leads

Shrihari

Tools

Google Groups(mailing list)

Google Docs(workspace)

Hangout(video conferencing)

Team Blog(research)

Mona SabetVP, Cadence

Mentor

Social Context

India’s economy is booming at an unprecedented rate

Yet economic and educational opportunities are concentrated in urban centers

Leaving behind rural and disadvantaged populations, particularly young women

Add to this, a growing employability skills gap*

Wee

k 2

the gap between higher order functional, interpersonal and communications skills required by employers vs. skills of new graduates looking for employment

SolutionWee

k 2

Coimbatore, Tamil Nadu, India

Appropriate IT Development Academy - a learning program that challenges today's youth to

become socially conscious leaders of tomorrow

- a social business that subsidizes free training for disadvantaged young women with fee-based training for

small and medium businesses

AIDA Business Model (v1)Wee

k 2

HypothesesCustomer Segments

Value Propositions

Disadvantaged girls

Empower young women in rural and semi-urban areas to become full participants in their societies and the global economy

Marginalized youth (age 18-28)

Create a higher skilled, better-rounded workforce that attains higher growth jobs and integrates fully into society

Small and medium-sized businesses

Close the work-related skill gaps of new graduates that impede growth and competitiveness

Colleges in small towns

Accelerate workforce placement, transition, and productivity of fresh graduates

Wee

k 2

Revenue Generation Possibilities

Data Gathering

Employer Survey Website

Wee

k 2

Research Blog

Interviews

• We’re talking to (some combination of):– Small and medium-sized businesses

• Surveys and face-to-face conversations

– Skill development associations – Rural colleges– Community-based organizations– Education and Social Enterprise Sector experts – Donors: impact Investors and funding agencies

testing three components of the canvas: customer segments, value propositions and market size

Wee

k 2

Learning & Insights

• During our first two weeks, we’ve learned…– Market potential is huge, scalability is a challenge

• $6.4bn coaching class market, $1.5bn vocational training market (source: Indian Education Sector)

• Economic growth likely to create over 500 million jobs, 75% of which will be skill-based (source: Enhancing Employability in India)

– Don't have a strong value proposition for colleges in small towns • Move customer segment to the future, after AIDA has established

connections to employers.

– Value proposition for small and medium business is strong• However, primary focus of training should be on skills such as

leadership, self-motivation, and flexibility• AIDA was placing primary focus on communication

Wee

k 2

Next Steps

• Next steps are…– Deeper dive into small and medium business

training market• What would the customer consider a "successful"

training?

– How do we fund a social enterprise startup and hire a top-class team?• No equity to offer; slower, measured growth

– Social enterprise sales and marketing• Will sponsored community-wide events suffice?

Wee

k 2