1© 2011 Innovaro, Inc.

Insights & Research

a division of Innovaro

Contact Information:

Mike Vidikan | Account Executive | Innovaro

cell 202.669.8055 | mike.vidikan@innovaro.com

www.linkedin.com/in/vidikan | skype: michael.vidikan

2© 2011 Innovaro, Inc.

Who we are.

Innovaro Insights & Research specializes in helping organizations

understand and shape the future of their business. We combine global

forecasting and analysis tools with expertise in innovation processes to give

our clients the ability to look 5, 10, or 25 years into the future.

What we do.

Provide clients with actionable business insights to help them uncover

emerging consumer needs and behaviors, anticipate and seize growth

opportunities, define critical emerging issues shaping the future of their

industry, mitigate risk, and enrich decision-making.

About Innovaro

Innovaro®, is the only public company offering a comprehensive end-to-end innovation solution. With fully scalable solutions, whether for a

global 1000 company or small R&D lab or university scientist, we help our clients create breakthrough innovation, realize latent value in their

IP and accelerate their innovations to market. Leading companies trust us to create profitable growth, new revenue streams, enduring

capabilities and lasting value through innovation. NYSE Amex: INV - www.innovaro.com

Innovaro Insights & Research

3© 2011 Innovaro, Inc.

Who we serve.

Executive level professionals who work in trend and foresight functions,

strategy and planning, consumer insights, innovation, NPD, market

research at some of the world’s most recognizable organizations

Innovaro Insights & Research

4© 2011 Innovaro, Inc.

• Multi-client Syndicated Research

• Custom Trend and Foresight Projects

• Foresight Communication Campaigns

Ways Companies Engage with Us

5© 2011 Innovaro, Inc.

Syndicated Research

Two research streams that provide insights about

the future of consumer life and technology:

Global Lifestyles helps our clients understand

how consumer life is evolving in key markets

around the world and what these changes

mean for their business.

Technology Foresight is the perfect resource

for professionals who need to get beyond the

churn of daily tech headlines and view

technology from a strategic POV and what the

changes mean for their business.

Categories: • Basic Science/R&D

• Biotechnology

• Business Practices

• Chemistry

• Chemical

Engineering

• Computing

• Conflict & Security

• Construction

• Consumers

• Demography

• Economics

• Energy

• Environment

• Food & Agriculture

• Genetics

• Health & Medicine

• House & Home

• Infotech

• Infrastructure

• Leisure

• Manufacturing

• Materials Science

• Media

• Mobility

• Money

• Nanotechnology

• Natural Resources

• Politics

• Population

• Sensing

• Society

• Sustainability

• Telecommunications

• Transportation

• Values & Attitudes

• Work & Income

Sample content at: http://innovaro.wordpress.com/

6© 2011 Innovaro, Inc.

Syndicated Research

Subscribers receive:

• Leading Edge Thinking. Ongoing research streams that provide weekly insights about the future of consumer life and technology, delivered on a secure, easy-to-use website.

• Rich Database of Information. Access to complete database from past project years (over 1,100 briefs).

• Access to Experts. Exclusive webinars with Innovaro analysts and special guests provide a chance to dive into key themes and topics in an interactive setting.

• Enterprise-wide access. Access to our research is not based on a seat licensing agreement. An unlimited number of users from your organization can access our research.

7© 2011 Innovaro, Inc.

Breadth—recognizing that future opportunities and

threats will most likely come from outside one’s

immediate industry/category, we look broadly at

changes in consumer life and technology

Time horizon—we look out 2-25 years, but always

―walk back to today‖ to provide actionable

implications in every analysis so you can make

more effective decisions today.

Syndicated Research

Rigor—our research is written to be scannable

and easily digestible by busy professionals. We

synthesize dozens of sources but go far beyond

the surface analysis offered by many trend-spotting

services.

8© 2011 Innovaro, Inc.

While the Global Lifestyles and Technology Foresight projects provide a broad look

at future trends we think businesses should be following, some clients have more

targeted questions, which we answer through custom trend and foresight projects.

Trend & issue identification and

synthesis

Recent projects:

Trends and factors impacting the future of games and play

Social & political implications of

bioenergy

Strategic issue identification in the

housing / real estate industry

Foresight-inspired growth platform

identification

Recent projects:

Growth areas in infant nutrition

Identifying new growth areas in the smart phone market

Consumer tech usage maps and

future opportunities

Future of… (segment/category/industry)

studies

Recent projects:

The future of American men

(SpikeTV)

The future of user generated content

Future consumer profiles: the food consumers 2020

Scenario planning and monitoring

Recent projects:

Global scenario development and

monitoring for Japanese auto firm

New business opportunities based on scenarios for the future of agriculture

Corporate technology strategy based on

global energy scenarios

Custom Trend and Foresight Projects

9© 2011 Innovaro, Inc.

Client Challenge: NAHB (National Association of Home Builders) hired us to identify social and demographic trends, regulatory changes, economic issues, environmental developments, and emerging technologies pertinent to the future of NAHB.

Process overview:

• Scan and identify 200+ trends/issues using our knowledgebase, fresh research, expert interviews, client insights, etc.

• Conduct a collaborative ranking process to identify top issues

• Research top ranked trends/ issues in greater depth

• Create a set of foresight briefs that analyze the top emerging issues (aka signals) and communicate findings in a scannable, information-rich format

• Foresight briefs include a concise definition of the trend/issue, an explanation of why it is growing in importance, and supporting evidence from inside and outside the industry

• Foresight briefs also include an analysis of how the issues and trends may reshape the client’s operating environment, with specific focus on business implications, opportunities, threats, etc.

Sample Custom: Trend and Issue Identification Process

Organizations need a way to identify—and communicate in a unified voice—

the emerging trends and issues that they will face in the next decade.

Result: NAHB emerged from this process with a clear understanding of the emerging trends and

issues that they will face in the next decade. We also delivered a variety of specific courses of action

to address each individual issue. They are better equipped to set priorities and strategies and can

communicate a common message across the organization.

10© 2011 Innovaro, Inc.

Client Challenge: Leading US Toy Manufacturer wanted to

explore how emerging social and technological changes apply

to the different US generations.

Process overview:

• Scan and identify 100+ trends/issues using our knowledgebase, fresh

research, expert interviews, client insights, etc.

• Analyze the trends for maturing and for applicability to different

generations in the context of the client’s industry.

• Map trends against timeline (2006-2015).

• Analyze map for ―sweet spots‖ where confluence of consumer and

technological trends indicate opportunities for client organizations.

Result: Client gained a clear sense of the trends of greatest

import for various segments and/or generations – and

therefore for their different brands/products. The maps provide

a clear tool for identifying and communicating opportunities

and priorities throughout the organization.

Sample Custom: Trend Timelines & Mapping Process

Understanding how ongoing and emerging trends apply to different segments

or generations—and communicating this in a highly visual format.

11© 2011 Innovaro, Inc.

Hyun “Eddie” Cho

Age: 24

Ethnicity: Korean-American

Education: BA Economics,

pursuing MBA

Job: Grad student,

part-time DJ

Salary: $19,000

Relationships: Single

Lives in: San Francisco, CA

Sample Custom: Foresight-Inspired Personas for Spike TV

Client Challenge: SpikeTV hired us to help it understand where American guys are headed and how its segments are changing.

Process overview:

• Our analysts identified and analyses the most important trends affecting American guys in areas such as relationships, gender roles, and technology usage employing desk research and expert interviews.

• Research output was used to generate 20 hypotheses about the future needs and behaviors of American guys and Spikes viewers in particular.

• These hypotheses informed qualitative and quantitative fieldwork, which yielded a fresh segmentation analysis.

• Our team analyzed the survey data, segmentation, and focus group output and integrated these findings with what we learned in the initial trend scan and hypothesis development.

Result: We created two composite personas for each of Spike’s five segments, bringing

their viewers to life and putting a human face on the survey data. These personas were

used for programming ideation, during its ―ad week‖ presentations, and to further Spike’s

thought leadership in the men’s research space.

Putting a human face on the future consumer.

12© 2011 Innovaro, Inc.

3 Reasons to enhance communication of trend and

foresight research.

1. Education. Builds on existing efforts to educate constituents and

create awareness. Introduce the organization to the landscape of

macro themes and discrete trends.

2. Conversation. Fosters a conversation about trends within the

organization; gather feedback about where internal groups feel the

greatest opportunities lie; and gather feedback about other trends that

might be integrated into future frameworks.

3. Application. Helps internal constituents think about the ―so what‖

implications and how to apply the trends to their business.

Communicating Trend and Foresight Research

13© 2011 Innovaro, Inc.

5 Ways Innovaro Brings Trends to Life:

1. Workshop Design and Support. From 1-hour trend briefings to co-

development and facilitation of multi-day events, Innovaro is ready to help you

deliver world-class trend and foresight workshops.

2. Trend Maps and Timelines. Poster-sized maps and timelines with custom

illustrations, photographs, data tables, and charts are an effective way to

communicate a POV on established and emerging trends.

3. Events and Futures Rooms. Events and futures rooms put people in face-to-

face contact with trend and foresight material in an interactive and visual way.

4. Electronic Newsletters. Build excitement and awareness about the trends

shaping your organization’s future through a professionally designed, monthly

HTML email newsletter.

5. Trend Cards. People are increasingly used to consuming content in bite-sized

chunks. A professionally-designed deck of trend cards can be given out at

events or even disseminated as ―postcards‖ one macro trend at a time.

Foresight Communication Campaigns

14© 2011 Innovaro, Inc.

Workshop Design and Support

Innovaro designs and conducts future-focused workshops as part of its custom projects and as stand-alone engagements. 5 ways we participate:

1. Co-design the process for the event to ensure it meets internal goals and pushes

the group to think about the future

2. Contribute content to the event from our internal trend knowledgebase and/or

Global Lifestyles and Technology Foresight, to complement internal megatrends

and trend expressions

3. Co-lead the event using one of our experienced facilitators / futurists

4. Design and deliver event collateral such as posters, trendcards, artifacts, etc.

to ensure that we bring the trends to life and that it is an interactive and

immersive event

5. Capture workshop output and deliver a post-event PPT or document

15© 2011 Innovaro, Inc.

Professionally designed and

illustrated posters provide a

unique vehicle for delivering

trend-related content for

workshops, innovation

spaces, and other venues.

Workshop Design and Support

16© 2011 Innovaro, Inc.

Working for a world-leading brand,

Innovaro created a set of hypotheses

about the future of petcare. The

hypotheses were delivered in PPT format

as well as on a set of large wall posters

which are housed in the company’s

innovation space.

Workshop Design and Support

17© 2011 Innovaro, Inc.

Events and Futures Room

Events and Futures Rooms give teams the opportunity to learn about trends in an

interactive and visual manner. They can touch and inspect artifacts and see how the

trends are coming to life in the market today. These spaces invite discussion and

ideation among team members.

18© 2011 Innovaro, Inc.

Trend Maps and Timelines

Innovaro helped a global

consumer electronics firm identify

emerging tech usage trends and

mapped them on a timeline

(2006-2015) to uncover changes

in behavior and future opportunity

hotspots.

Sample: Mapping the Evolution and Future of Tech Use

19© 2011 Innovaro, Inc.

Trend Maps and Timelines

Our team identified key US trends impacting the US toy and game market and mapped

them on a timeline (2006-2016), according to their relevance to the five US generations.

Map elements were hyperlinked to supporting reports, indicators, etc. It helped solidify

the organizational view on generational trends and was used to explore NPD

opportunities in ideation sessions.

Sample: Mapping Trends by Generation

20© 2011 Innovaro, Inc.

Trend Newsletters and Workshop Trendcards

Trendcards are often used in workshops

or to deliver trend information to users

in easy-to-digest pieces.

Innovaro has ghost-written email and

printed newsletters for a variety of

global retailers and CPG firms.

21© 2011 Innovaro, Inc.

Contact information

Mike Vidikan

Account Executive

Innovaro Insights & Research

mike.vidikan@innovaro.com

Mobile: 202.669.8055

Chris Carbone

Director

Innovaro Insights & Research

chris.carbone@innovaro.com

Mobile: 703.408.5831

For more information about Innovaro Insights & Research

or to schedule a conference call, please contact: