birkcreative capabilities presentation

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INVESTED IN RELATIONSHIPS, INVESTED IN SUCCESS | @BIRKDESIGN | BIRKDESIGN.COM

WH

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RE

An integrated branding, advertising

and marketing agency that takes

a holistic approach to creating

the best strategy for each client

to advance business goals.


WH

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Our brand strategy expertise is

translatable and can be applied and

executed in diverse industries for

business to business, corporate and

internal communications and retail

environments.


WH

AT

WE

DO

We specialize in:

Branding, Brand Management and Brand Reputation

Advertising and Integrated Marketing

Web Development and IT Consulting

Social Media and Content Strategy

User Experience Design

Event Branding and Creative Strategy

Public Engagement and Community Outreach

Digital Book Development and Publishing


WH

AT

WE

DO

Additional services include:

Traditional media strategy, planning, buying

Digital media strategy, planning, buying

Social media content calendar development

Social and digital analytics and reporting

Social media training

Television and radio production

Web video production

Theme song, naming and tagline development

Scriptwriting and copywriting


OU

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LIE

NT

S

INVESTED IN RELATIONSHIPS, INVESTED IN SUCCESS | @BIRKDESIGN | BIRKDESIGN.COMINVESTED IN RELATIONSHIPS, INVESTED IN SUCCESS | @BIRKDESIGN | BIRKDESIGN.COM

CASE STUDIES


Case study 1

CHALLENGE

Develop a brand for a new consignment retail concept

and build momentum behind brand.

APPROACH

A simple red stripe for the logo allows for maximum flexibility in use.

Richly styled photos tell the story of the concept. We activated the brand

across an ecommerce website, in-store signage, stationary, print advertisements,

eCRM / email marketing and social media.

RESULTS

Business has thrived both online and in a new,

expanded brick and mortar location.


Case study 2

CHALLENGE

Develop a strategy to increase employee engagement with company

values, develop leadership and advance company success

APPROACH

An innovative online toolkit with self-assessment tools, team exercises,

videos, news and research, and metrics that track the company’s progress.

RESULTS

Stakeholders have praised the toolkit for being friendly and approachable.

The digital kit can be rolled out to staff at many locations, and has materials

targeted toward HR professionals, teams and leaders.


Case study 3

CHALLENGE

Overhaul the ILCC website to make it more intuitive and

user-friendly, while ensuring that it integrates with the State's

existing Windows Sharepoint content management system.

Create a campaign to raise awareness among parents and adults

in the general public about their role in preventing underage drinking.

Communicate to diverse audiences including manufacturers, retailers, parents

and young people who are accessing the website for different reasons.


Case study 3 (continued)

APPROACH

To make the ILCC website more approachable and easier to

use, Birk.Creative implemented a unique and easy-to-recognize branding system, clear messaging,

streamlined content, and a simplified navigation. The new website needed to include search and

multi-language support. Analytics were integrated to ensure measurement of success.

Social media channels and a monthly blog was also established. Birk.Creative trained

ILCC staff on how to use social media to drive public engagement, manage brand reputation

and conduct crisis management.

The bright and colorful “Talk it Up” campaign was created increase parent responsibility

and to help parents start conversations with their middle schoolers. The campaign was executed

through colorful graphics, an engaging social media campaign, billboards, PSA radio and television

spots and robust paid social media and keyword ad buys.



RESULTS

For the agency website, analytics show a 5000% increase in public

engagement and access across all touchpoints on the website. ILCC has

received positive feedback from stakeholders, taxpayers and liquor licensees

and manufacturers about how much easier it is to find what they need on the

new website. The new website is reducing the amount of calls the agency

receives, and has freed up staff time up to work on other initiatives.

The “Talk it Up!” campaign has been so successful that it is being

implemented again with a larger ad spend budget for the next fiscal year. The

campaign has been replicated by other states.


Case study 4

CHALLENGE

One of the largest school districts in the United States approached us about creating a

new brand strategy and to refresh their existing brand identity. They also needed help

making a new strategic plan, implemented by the district's new superintendent, more

approachable to diverse local constituents.

APPROACH

Working closely with the district's Public Information Officer and Chief Information

Officer, Birk.Creative developed a new brand strategy for the district that encompassed

a refreshed logo, mobile app, website content strategy, user experience, and site

architecture, graphics and infographics, print materials, and brand usage guidelines for

school staff, administrators, teachers and IT staff. Our work also encompassed crisis

communications and brand reputation management training.



RESULTS

The district now has a consistently implemented visual branding and messaging, and

guidelines and policies in place that will help representatives of the school district

communicate in a way that better represents the school district. The new guidelines are

a reflection of improved oversight and management of the district by the new

administration.


a division of BirkCreative


WH

O W

E A

RE

Designs and publishes high quality interactive

eBooks, .ePubs, and PDFs for corporate

communications marketing and provides integrated

digital publishing solutions to effectively elevate

the company brand, and

effectively market and advertise books.


WH

AT

WE

DO

Birkdigital specializes in:

eBook design and publication

Author and company branding

Cover design

Distribution through the iTunes store (registered Apple

bookstore publisher), Amazon and other key channels

Website design, social media and content strategy

to promote the book

Ghostwriting and editing assistance

birkcreative capabilities presentation

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