Facebook Marketing Best Practices

Ajay CN (31002)Jayavignesh Reddy (31081)

Prashanth RV (31029)Saravanan M (31038)Shravanesh S (31100)

Thanish Mohammed (31105)

Create a page

• First and foremost step

• Increases exposure to potential customers

• Gather more leads

• Helps in building brand loyalty

• Facilitates spying on close competitors

Be Engaging

• Involve maximum engagement

• Catch people’s attention

• Invoke fans action

• Never be idle

Content

• Type of post is of utmost importance

• Types - Messages/Photos/Videos

• Posts with images are more effective

• Quality > Quantity

Sponsored Stories

• New word of mouth

• Allows to link us with user created content

• Helps in increasing visibility of the page

• More effective in creating awareness

Timing

• As important as the content• Ideal hours – 1 PM – 3 PM and after 7 PM• Best days – Thursday and Friday

Fan Relationships

• More responsibility for user content posted on walls

• Always listen to customers

• Respond quickly and politely

Hashtags

• New feature in facebook

• Expands reach to interested prospects

• Comes in handy for a niche segment

• Helps in brand amplification

Marketing Tools in Facebook