facebook page best practices
DESCRIPTION
Here are our recommended best practices for Facebook fan pages.TRANSCRIPT
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Facebook Page Best Practices
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Altimeter’s Eight by Jeremiah
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Guidelines
• What will the organization do?• What can fans do?• What are the rules of engagement?
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Make it a Cohesive Brand Extension
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Up to Date: 80/20 Rule
• Frequent updates, users expect consistent interaction
• Eighty percent educational, informational, and entertaining
• Twenty percent about the organization
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For Example…
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Live Authenticity – Two Way Dialogue
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Peer to Peer Interaction
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Foster Advocacy
• Ask questions, solicit their input• Encourage fans to speak on your behalf• Ask them to like things • If someone criticizes the organization, and
fans defend you, let them
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Use Calls to Action
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Some Special Sauce
Based on our experiences…
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Don’t Split the Conversation Stream
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Integrate Applications (the ones your community likes)
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Pay Attention to the Stats
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Make Your Fans Feel Special
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Not the Same
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Why Your Sauce Is Better!