facebook: it's more than social media at smwf
DESCRIPTION
UK Sales Manager at Facebook David Parfect talks at Social Media World Forum Europe, 2011. (http://www.socialmedia-forum.com/europe/)TRANSCRIPT
1
Facebook Itrsquos more than just Social MediaDavid Parfect - UK Sales ManagerMarch 2011
ldquoHyper Connectivityrdquo
PEOPLE MAY BE STARTING TO UNDERSTAND THAT WE ARE ON A PATH TOWARD A MORE CONNECTED
WORLD BUT THE REAL QUESTION IS WHAT IS
POSSIBLE IN A WORLD WITH ALL THESE CONNECTIONS
WHAT NEW SERVICES AND INDUSTRIES CAN NOW EXIST WHAT INDUSTRIES WILL BE
DISRUPTED
WHAT SOCIAL CHANGE IS NOW POSSIBLE WHATKNOWLEDGE WILL EMERGE
FROM ALL OF THIS
INFORMATION
600 Million Users
50 Return Daily
200 Million via Mobile
Facebook users in the UK
Source Facebook internal data Worldwide January 2011
gt
14M+Daily reach in UK
Episode 1 World Cup Final
=
13M 13M
Comparable Audience Volumes
UK demographic breakdown
Source Facebook internal data Worldwide January 2011
AgeGender
Male
49Female
51
35+
34
25-34
26
13-17
13
18-24
27
Real People Real Identities
10rsquos
DiscoverSearch
00rsquos
Browse
90rsquos
The web is being rebuilt around people
Shopping is reorganising around people
Amazon Groupon
Product development is beingreorganised around people
Marketing is beingreorganised around people
People amp Brands order my world
Word of Mouth Marketinghellip
Word of Mouth at
Scale
Word of Mouth Marketinghellip
At Scale
Ads with social context are twice as effective
VS
16xlift in brand recall
2xlift in message awareness
4xlift in purchase intent
Meg Griffing Sloan Becca Foy and14 other friends like Heineken
16
Facebook population
Fan base
500K fans
Social Context further drives brand uplift
Friends of fans
60M friends
US dataAds with friends
My friend likes this brand
x
x
Social by Design Mental model
bull Reachbull Targetbull Amplify
bull Ads with Friends
bull Connectbull Conversebull Share
bull Pages
bull Buildbull Sellbull Service
bull Platform
Brands in Progress BT
Brands in Progress Heinz
Offline ROI51 ROI in
NielsenNetEffects
Brands in Progress Diageo
Source Facebook Mashable
Photos5Bmonth
Social by Design
Zyngarsquos FarmVilleSource Facebook Mashable
Brandsrsquo identity
1create a Facebook Page unless you have something (interesting) to say
2hellipthink in campaigns ndash itrsquos about long term relationship marketing
3helliphave a ldquosocial mediardquo strategy Develop a marketing strategy and make that social
4hellipthink that the story stops with fans ndash thatrsquos where the story start
5helliponly think about facebookcom ndash about Facebook as a platform technology
Donrsquothellip
Using pages as content lsquochannelrsquo
Extending their TV campaign to a
Facebook audience
Shreddies Knitting Nanas
Increasingly brands are connecting the TV marketing campaign
Lynx Personal Integration
Lynx (Fallen Angel)
Disney Toy Story 3
150000+ Likes in 1st
weekend over 100000 Polls taken 80000+ video plays
Innovations
Social Commerce
bull Increased traffic to websites
bull Add Social functionality
bull Connect sites to Facebook
Over 3 million sites have now installed
Social Plugins driving on average +20 more
traffic
Levirsquos Friend Store
Amazon US ndash lsquoMy Amazonrsquo
Over 10m mobile
Facebook users in UK
Facebook Mobile
Check In Deals
bull Check In to stores amp
receive offers
bull Businesses can claim their
location Pages
bull Create brand new locations
Alton Towers ndash Driving 5200 people to their theme Park
Ads driving to page
Event Ads promoting the free day ndash over 7000 RSVPrsquos
- Universally accepted across all applications
- Virtual goods only
- Safe and secure
- Seamlessly integrated into our platform
Facebook credits a virtual currency
2004 2006 2008 2011
the beginning
core apps
mobile
news feed ampopen sign up
open platform
facebook connect
social plug-ins
places
Milestones
How far wersquove come (2011)
42
Thank You
ldquoHyper Connectivityrdquo
PEOPLE MAY BE STARTING TO UNDERSTAND THAT WE ARE ON A PATH TOWARD A MORE CONNECTED
WORLD BUT THE REAL QUESTION IS WHAT IS
POSSIBLE IN A WORLD WITH ALL THESE CONNECTIONS
WHAT NEW SERVICES AND INDUSTRIES CAN NOW EXIST WHAT INDUSTRIES WILL BE
DISRUPTED
WHAT SOCIAL CHANGE IS NOW POSSIBLE WHATKNOWLEDGE WILL EMERGE
FROM ALL OF THIS
INFORMATION
600 Million Users
50 Return Daily
200 Million via Mobile
Facebook users in the UK
Source Facebook internal data Worldwide January 2011
gt
14M+Daily reach in UK
Episode 1 World Cup Final
=
13M 13M
Comparable Audience Volumes
UK demographic breakdown
Source Facebook internal data Worldwide January 2011
AgeGender
Male
49Female
51
35+
34
25-34
26
13-17
13
18-24
27
Real People Real Identities
10rsquos
DiscoverSearch
00rsquos
Browse
90rsquos
The web is being rebuilt around people
Shopping is reorganising around people
Amazon Groupon
Product development is beingreorganised around people
Marketing is beingreorganised around people
People amp Brands order my world
Word of Mouth Marketinghellip
Word of Mouth at
Scale
Word of Mouth Marketinghellip
At Scale
Ads with social context are twice as effective
VS
16xlift in brand recall
2xlift in message awareness
4xlift in purchase intent
Meg Griffing Sloan Becca Foy and14 other friends like Heineken
16
Facebook population
Fan base
500K fans
Social Context further drives brand uplift
Friends of fans
60M friends
US dataAds with friends
My friend likes this brand
x
x
Social by Design Mental model
bull Reachbull Targetbull Amplify
bull Ads with Friends
bull Connectbull Conversebull Share
bull Pages
bull Buildbull Sellbull Service
bull Platform
Brands in Progress BT
Brands in Progress Heinz
Offline ROI51 ROI in
NielsenNetEffects
Brands in Progress Diageo
Source Facebook Mashable
Photos5Bmonth
Social by Design
Zyngarsquos FarmVilleSource Facebook Mashable
Brandsrsquo identity
1create a Facebook Page unless you have something (interesting) to say
2hellipthink in campaigns ndash itrsquos about long term relationship marketing
3helliphave a ldquosocial mediardquo strategy Develop a marketing strategy and make that social
4hellipthink that the story stops with fans ndash thatrsquos where the story start
5helliponly think about facebookcom ndash about Facebook as a platform technology
Donrsquothellip
Using pages as content lsquochannelrsquo
Extending their TV campaign to a
Facebook audience
Shreddies Knitting Nanas
Increasingly brands are connecting the TV marketing campaign
Lynx Personal Integration
Lynx (Fallen Angel)
Disney Toy Story 3
150000+ Likes in 1st
weekend over 100000 Polls taken 80000+ video plays
Innovations
Social Commerce
bull Increased traffic to websites
bull Add Social functionality
bull Connect sites to Facebook
Over 3 million sites have now installed
Social Plugins driving on average +20 more
traffic
Levirsquos Friend Store
Amazon US ndash lsquoMy Amazonrsquo
Over 10m mobile
Facebook users in UK
Facebook Mobile
Check In Deals
bull Check In to stores amp
receive offers
bull Businesses can claim their
location Pages
bull Create brand new locations
Alton Towers ndash Driving 5200 people to their theme Park
Ads driving to page
Event Ads promoting the free day ndash over 7000 RSVPrsquos
- Universally accepted across all applications
- Virtual goods only
- Safe and secure
- Seamlessly integrated into our platform
Facebook credits a virtual currency
2004 2006 2008 2011
the beginning
core apps
mobile
news feed ampopen sign up
open platform
facebook connect
social plug-ins
places
Milestones
How far wersquove come (2011)
42
Thank You
600 Million Users
50 Return Daily
200 Million via Mobile
Facebook users in the UK
Source Facebook internal data Worldwide January 2011
gt
14M+Daily reach in UK
Episode 1 World Cup Final
=
13M 13M
Comparable Audience Volumes
UK demographic breakdown
Source Facebook internal data Worldwide January 2011
AgeGender
Male
49Female
51
35+
34
25-34
26
13-17
13
18-24
27
Real People Real Identities
10rsquos
DiscoverSearch
00rsquos
Browse
90rsquos
The web is being rebuilt around people
Shopping is reorganising around people
Amazon Groupon
Product development is beingreorganised around people
Marketing is beingreorganised around people
People amp Brands order my world
Word of Mouth Marketinghellip
Word of Mouth at
Scale
Word of Mouth Marketinghellip
At Scale
Ads with social context are twice as effective
VS
16xlift in brand recall
2xlift in message awareness
4xlift in purchase intent
Meg Griffing Sloan Becca Foy and14 other friends like Heineken
16
Facebook population
Fan base
500K fans
Social Context further drives brand uplift
Friends of fans
60M friends
US dataAds with friends
My friend likes this brand
x
x
Social by Design Mental model
bull Reachbull Targetbull Amplify
bull Ads with Friends
bull Connectbull Conversebull Share
bull Pages
bull Buildbull Sellbull Service
bull Platform
Brands in Progress BT
Brands in Progress Heinz
Offline ROI51 ROI in
NielsenNetEffects
Brands in Progress Diageo
Source Facebook Mashable
Photos5Bmonth
Social by Design
Zyngarsquos FarmVilleSource Facebook Mashable
Brandsrsquo identity
1create a Facebook Page unless you have something (interesting) to say
2hellipthink in campaigns ndash itrsquos about long term relationship marketing
3helliphave a ldquosocial mediardquo strategy Develop a marketing strategy and make that social
4hellipthink that the story stops with fans ndash thatrsquos where the story start
5helliponly think about facebookcom ndash about Facebook as a platform technology
Donrsquothellip
Using pages as content lsquochannelrsquo
Extending their TV campaign to a
Facebook audience
Shreddies Knitting Nanas
Increasingly brands are connecting the TV marketing campaign
Lynx Personal Integration
Lynx (Fallen Angel)
Disney Toy Story 3
150000+ Likes in 1st
weekend over 100000 Polls taken 80000+ video plays
Innovations
Social Commerce
bull Increased traffic to websites
bull Add Social functionality
bull Connect sites to Facebook
Over 3 million sites have now installed
Social Plugins driving on average +20 more
traffic
Levirsquos Friend Store
Amazon US ndash lsquoMy Amazonrsquo
Over 10m mobile
Facebook users in UK
Facebook Mobile
Check In Deals
bull Check In to stores amp
receive offers
bull Businesses can claim their
location Pages
bull Create brand new locations
Alton Towers ndash Driving 5200 people to their theme Park
Ads driving to page
Event Ads promoting the free day ndash over 7000 RSVPrsquos
- Universally accepted across all applications
- Virtual goods only
- Safe and secure
- Seamlessly integrated into our platform
Facebook credits a virtual currency
2004 2006 2008 2011
the beginning
core apps
mobile
news feed ampopen sign up
open platform
facebook connect
social plug-ins
places
Milestones
How far wersquove come (2011)
42
Thank You
Facebook users in the UK
Source Facebook internal data Worldwide January 2011
gt
14M+Daily reach in UK
Episode 1 World Cup Final
=
13M 13M
Comparable Audience Volumes
UK demographic breakdown
Source Facebook internal data Worldwide January 2011
AgeGender
Male
49Female
51
35+
34
25-34
26
13-17
13
18-24
27
Real People Real Identities
10rsquos
DiscoverSearch
00rsquos
Browse
90rsquos
The web is being rebuilt around people
Shopping is reorganising around people
Amazon Groupon
Product development is beingreorganised around people
Marketing is beingreorganised around people
People amp Brands order my world
Word of Mouth Marketinghellip
Word of Mouth at
Scale
Word of Mouth Marketinghellip
At Scale
Ads with social context are twice as effective
VS
16xlift in brand recall
2xlift in message awareness
4xlift in purchase intent
Meg Griffing Sloan Becca Foy and14 other friends like Heineken
16
Facebook population
Fan base
500K fans
Social Context further drives brand uplift
Friends of fans
60M friends
US dataAds with friends
My friend likes this brand
x
x
Social by Design Mental model
bull Reachbull Targetbull Amplify
bull Ads with Friends
bull Connectbull Conversebull Share
bull Pages
bull Buildbull Sellbull Service
bull Platform
Brands in Progress BT
Brands in Progress Heinz
Offline ROI51 ROI in
NielsenNetEffects
Brands in Progress Diageo
Source Facebook Mashable
Photos5Bmonth
Social by Design
Zyngarsquos FarmVilleSource Facebook Mashable
Brandsrsquo identity
1create a Facebook Page unless you have something (interesting) to say
2hellipthink in campaigns ndash itrsquos about long term relationship marketing
3helliphave a ldquosocial mediardquo strategy Develop a marketing strategy and make that social
4hellipthink that the story stops with fans ndash thatrsquos where the story start
5helliponly think about facebookcom ndash about Facebook as a platform technology
Donrsquothellip
Using pages as content lsquochannelrsquo
Extending their TV campaign to a
Facebook audience
Shreddies Knitting Nanas
Increasingly brands are connecting the TV marketing campaign
Lynx Personal Integration
Lynx (Fallen Angel)
Disney Toy Story 3
150000+ Likes in 1st
weekend over 100000 Polls taken 80000+ video plays
Innovations
Social Commerce
bull Increased traffic to websites
bull Add Social functionality
bull Connect sites to Facebook
Over 3 million sites have now installed
Social Plugins driving on average +20 more
traffic
Levirsquos Friend Store
Amazon US ndash lsquoMy Amazonrsquo
Over 10m mobile
Facebook users in UK
Facebook Mobile
Check In Deals
bull Check In to stores amp
receive offers
bull Businesses can claim their
location Pages
bull Create brand new locations
Alton Towers ndash Driving 5200 people to their theme Park
Ads driving to page
Event Ads promoting the free day ndash over 7000 RSVPrsquos
- Universally accepted across all applications
- Virtual goods only
- Safe and secure
- Seamlessly integrated into our platform
Facebook credits a virtual currency
2004 2006 2008 2011
the beginning
core apps
mobile
news feed ampopen sign up
open platform
facebook connect
social plug-ins
places
Milestones
How far wersquove come (2011)
42
Thank You
gt
14M+Daily reach in UK
Episode 1 World Cup Final
=
13M 13M
Comparable Audience Volumes
UK demographic breakdown
Source Facebook internal data Worldwide January 2011
AgeGender
Male
49Female
51
35+
34
25-34
26
13-17
13
18-24
27
Real People Real Identities
10rsquos
DiscoverSearch
00rsquos
Browse
90rsquos
The web is being rebuilt around people
Shopping is reorganising around people
Amazon Groupon
Product development is beingreorganised around people
Marketing is beingreorganised around people
People amp Brands order my world
Word of Mouth Marketinghellip
Word of Mouth at
Scale
Word of Mouth Marketinghellip
At Scale
Ads with social context are twice as effective
VS
16xlift in brand recall
2xlift in message awareness
4xlift in purchase intent
Meg Griffing Sloan Becca Foy and14 other friends like Heineken
16
Facebook population
Fan base
500K fans
Social Context further drives brand uplift
Friends of fans
60M friends
US dataAds with friends
My friend likes this brand
x
x
Social by Design Mental model
bull Reachbull Targetbull Amplify
bull Ads with Friends
bull Connectbull Conversebull Share
bull Pages
bull Buildbull Sellbull Service
bull Platform
Brands in Progress BT
Brands in Progress Heinz
Offline ROI51 ROI in
NielsenNetEffects
Brands in Progress Diageo
Source Facebook Mashable
Photos5Bmonth
Social by Design
Zyngarsquos FarmVilleSource Facebook Mashable
Brandsrsquo identity
1create a Facebook Page unless you have something (interesting) to say
2hellipthink in campaigns ndash itrsquos about long term relationship marketing
3helliphave a ldquosocial mediardquo strategy Develop a marketing strategy and make that social
4hellipthink that the story stops with fans ndash thatrsquos where the story start
5helliponly think about facebookcom ndash about Facebook as a platform technology
Donrsquothellip
Using pages as content lsquochannelrsquo
Extending their TV campaign to a
Facebook audience
Shreddies Knitting Nanas
Increasingly brands are connecting the TV marketing campaign
Lynx Personal Integration
Lynx (Fallen Angel)
Disney Toy Story 3
150000+ Likes in 1st
weekend over 100000 Polls taken 80000+ video plays
Innovations
Social Commerce
bull Increased traffic to websites
bull Add Social functionality
bull Connect sites to Facebook
Over 3 million sites have now installed
Social Plugins driving on average +20 more
traffic
Levirsquos Friend Store
Amazon US ndash lsquoMy Amazonrsquo
Over 10m mobile
Facebook users in UK
Facebook Mobile
Check In Deals
bull Check In to stores amp
receive offers
bull Businesses can claim their
location Pages
bull Create brand new locations
Alton Towers ndash Driving 5200 people to their theme Park
Ads driving to page
Event Ads promoting the free day ndash over 7000 RSVPrsquos
- Universally accepted across all applications
- Virtual goods only
- Safe and secure
- Seamlessly integrated into our platform
Facebook credits a virtual currency
2004 2006 2008 2011
the beginning
core apps
mobile
news feed ampopen sign up
open platform
facebook connect
social plug-ins
places
Milestones
How far wersquove come (2011)
42
Thank You
UK demographic breakdown
Source Facebook internal data Worldwide January 2011
AgeGender
Male
49Female
51
35+
34
25-34
26
13-17
13
18-24
27
Real People Real Identities
10rsquos
DiscoverSearch
00rsquos
Browse
90rsquos
The web is being rebuilt around people
Shopping is reorganising around people
Amazon Groupon
Product development is beingreorganised around people
Marketing is beingreorganised around people
People amp Brands order my world
Word of Mouth Marketinghellip
Word of Mouth at
Scale
Word of Mouth Marketinghellip
At Scale
Ads with social context are twice as effective
VS
16xlift in brand recall
2xlift in message awareness
4xlift in purchase intent
Meg Griffing Sloan Becca Foy and14 other friends like Heineken
16
Facebook population
Fan base
500K fans
Social Context further drives brand uplift
Friends of fans
60M friends
US dataAds with friends
My friend likes this brand
x
x
Social by Design Mental model
bull Reachbull Targetbull Amplify
bull Ads with Friends
bull Connectbull Conversebull Share
bull Pages
bull Buildbull Sellbull Service
bull Platform
Brands in Progress BT
Brands in Progress Heinz
Offline ROI51 ROI in
NielsenNetEffects
Brands in Progress Diageo
Source Facebook Mashable
Photos5Bmonth
Social by Design
Zyngarsquos FarmVilleSource Facebook Mashable
Brandsrsquo identity
1create a Facebook Page unless you have something (interesting) to say
2hellipthink in campaigns ndash itrsquos about long term relationship marketing
3helliphave a ldquosocial mediardquo strategy Develop a marketing strategy and make that social
4hellipthink that the story stops with fans ndash thatrsquos where the story start
5helliponly think about facebookcom ndash about Facebook as a platform technology
Donrsquothellip
Using pages as content lsquochannelrsquo
Extending their TV campaign to a
Facebook audience
Shreddies Knitting Nanas
Increasingly brands are connecting the TV marketing campaign
Lynx Personal Integration
Lynx (Fallen Angel)
Disney Toy Story 3
150000+ Likes in 1st
weekend over 100000 Polls taken 80000+ video plays
Innovations
Social Commerce
bull Increased traffic to websites
bull Add Social functionality
bull Connect sites to Facebook
Over 3 million sites have now installed
Social Plugins driving on average +20 more
traffic
Levirsquos Friend Store
Amazon US ndash lsquoMy Amazonrsquo
Over 10m mobile
Facebook users in UK
Facebook Mobile
Check In Deals
bull Check In to stores amp
receive offers
bull Businesses can claim their
location Pages
bull Create brand new locations
Alton Towers ndash Driving 5200 people to their theme Park
Ads driving to page
Event Ads promoting the free day ndash over 7000 RSVPrsquos
- Universally accepted across all applications
- Virtual goods only
- Safe and secure
- Seamlessly integrated into our platform
Facebook credits a virtual currency
2004 2006 2008 2011
the beginning
core apps
mobile
news feed ampopen sign up
open platform
facebook connect
social plug-ins
places
Milestones
How far wersquove come (2011)
42
Thank You
Real People Real Identities
10rsquos
DiscoverSearch
00rsquos
Browse
90rsquos
The web is being rebuilt around people
Shopping is reorganising around people
Amazon Groupon
Product development is beingreorganised around people
Marketing is beingreorganised around people
People amp Brands order my world
Word of Mouth Marketinghellip
Word of Mouth at
Scale
Word of Mouth Marketinghellip
At Scale
Ads with social context are twice as effective
VS
16xlift in brand recall
2xlift in message awareness
4xlift in purchase intent
Meg Griffing Sloan Becca Foy and14 other friends like Heineken
16
Facebook population
Fan base
500K fans
Social Context further drives brand uplift
Friends of fans
60M friends
US dataAds with friends
My friend likes this brand
x
x
Social by Design Mental model
bull Reachbull Targetbull Amplify
bull Ads with Friends
bull Connectbull Conversebull Share
bull Pages
bull Buildbull Sellbull Service
bull Platform
Brands in Progress BT
Brands in Progress Heinz
Offline ROI51 ROI in
NielsenNetEffects
Brands in Progress Diageo
Source Facebook Mashable
Photos5Bmonth
Social by Design
Zyngarsquos FarmVilleSource Facebook Mashable
Brandsrsquo identity
1create a Facebook Page unless you have something (interesting) to say
2hellipthink in campaigns ndash itrsquos about long term relationship marketing
3helliphave a ldquosocial mediardquo strategy Develop a marketing strategy and make that social
4hellipthink that the story stops with fans ndash thatrsquos where the story start
5helliponly think about facebookcom ndash about Facebook as a platform technology
Donrsquothellip
Using pages as content lsquochannelrsquo
Extending their TV campaign to a
Facebook audience
Shreddies Knitting Nanas
Increasingly brands are connecting the TV marketing campaign
Lynx Personal Integration
Lynx (Fallen Angel)
Disney Toy Story 3
150000+ Likes in 1st
weekend over 100000 Polls taken 80000+ video plays
Innovations
Social Commerce
bull Increased traffic to websites
bull Add Social functionality
bull Connect sites to Facebook
Over 3 million sites have now installed
Social Plugins driving on average +20 more
traffic
Levirsquos Friend Store
Amazon US ndash lsquoMy Amazonrsquo
Over 10m mobile
Facebook users in UK
Facebook Mobile
Check In Deals
bull Check In to stores amp
receive offers
bull Businesses can claim their
location Pages
bull Create brand new locations
Alton Towers ndash Driving 5200 people to their theme Park
Ads driving to page
Event Ads promoting the free day ndash over 7000 RSVPrsquos
- Universally accepted across all applications
- Virtual goods only
- Safe and secure
- Seamlessly integrated into our platform
Facebook credits a virtual currency
2004 2006 2008 2011
the beginning
core apps
mobile
news feed ampopen sign up
open platform
facebook connect
social plug-ins
places
Milestones
How far wersquove come (2011)
42
Thank You
10rsquos
DiscoverSearch
00rsquos
Browse
90rsquos
The web is being rebuilt around people
Shopping is reorganising around people
Amazon Groupon
Product development is beingreorganised around people
Marketing is beingreorganised around people
People amp Brands order my world
Word of Mouth Marketinghellip
Word of Mouth at
Scale
Word of Mouth Marketinghellip
At Scale
Ads with social context are twice as effective
VS
16xlift in brand recall
2xlift in message awareness
4xlift in purchase intent
Meg Griffing Sloan Becca Foy and14 other friends like Heineken
16
Facebook population
Fan base
500K fans
Social Context further drives brand uplift
Friends of fans
60M friends
US dataAds with friends
My friend likes this brand
x
x
Social by Design Mental model
bull Reachbull Targetbull Amplify
bull Ads with Friends
bull Connectbull Conversebull Share
bull Pages
bull Buildbull Sellbull Service
bull Platform
Brands in Progress BT
Brands in Progress Heinz
Offline ROI51 ROI in
NielsenNetEffects
Brands in Progress Diageo
Source Facebook Mashable
Photos5Bmonth
Social by Design
Zyngarsquos FarmVilleSource Facebook Mashable
Brandsrsquo identity
1create a Facebook Page unless you have something (interesting) to say
2hellipthink in campaigns ndash itrsquos about long term relationship marketing
3helliphave a ldquosocial mediardquo strategy Develop a marketing strategy and make that social
4hellipthink that the story stops with fans ndash thatrsquos where the story start
5helliponly think about facebookcom ndash about Facebook as a platform technology
Donrsquothellip
Using pages as content lsquochannelrsquo
Extending their TV campaign to a
Facebook audience
Shreddies Knitting Nanas
Increasingly brands are connecting the TV marketing campaign
Lynx Personal Integration
Lynx (Fallen Angel)
Disney Toy Story 3
150000+ Likes in 1st
weekend over 100000 Polls taken 80000+ video plays
Innovations
Social Commerce
bull Increased traffic to websites
bull Add Social functionality
bull Connect sites to Facebook
Over 3 million sites have now installed
Social Plugins driving on average +20 more
traffic
Levirsquos Friend Store
Amazon US ndash lsquoMy Amazonrsquo
Over 10m mobile
Facebook users in UK
Facebook Mobile
Check In Deals
bull Check In to stores amp
receive offers
bull Businesses can claim their
location Pages
bull Create brand new locations
Alton Towers ndash Driving 5200 people to their theme Park
Ads driving to page
Event Ads promoting the free day ndash over 7000 RSVPrsquos
- Universally accepted across all applications
- Virtual goods only
- Safe and secure
- Seamlessly integrated into our platform
Facebook credits a virtual currency
2004 2006 2008 2011
the beginning
core apps
mobile
news feed ampopen sign up
open platform
facebook connect
social plug-ins
places
Milestones
How far wersquove come (2011)
42
Thank You
Shopping is reorganising around people
Amazon Groupon
Product development is beingreorganised around people
Marketing is beingreorganised around people
People amp Brands order my world
Word of Mouth Marketinghellip
Word of Mouth at
Scale
Word of Mouth Marketinghellip
At Scale
Ads with social context are twice as effective
VS
16xlift in brand recall
2xlift in message awareness
4xlift in purchase intent
Meg Griffing Sloan Becca Foy and14 other friends like Heineken
16
Facebook population
Fan base
500K fans
Social Context further drives brand uplift
Friends of fans
60M friends
US dataAds with friends
My friend likes this brand
x
x
Social by Design Mental model
bull Reachbull Targetbull Amplify
bull Ads with Friends
bull Connectbull Conversebull Share
bull Pages
bull Buildbull Sellbull Service
bull Platform
Brands in Progress BT
Brands in Progress Heinz
Offline ROI51 ROI in
NielsenNetEffects
Brands in Progress Diageo
Source Facebook Mashable
Photos5Bmonth
Social by Design
Zyngarsquos FarmVilleSource Facebook Mashable
Brandsrsquo identity
1create a Facebook Page unless you have something (interesting) to say
2hellipthink in campaigns ndash itrsquos about long term relationship marketing
3helliphave a ldquosocial mediardquo strategy Develop a marketing strategy and make that social
4hellipthink that the story stops with fans ndash thatrsquos where the story start
5helliponly think about facebookcom ndash about Facebook as a platform technology
Donrsquothellip
Using pages as content lsquochannelrsquo
Extending their TV campaign to a
Facebook audience
Shreddies Knitting Nanas
Increasingly brands are connecting the TV marketing campaign
Lynx Personal Integration
Lynx (Fallen Angel)
Disney Toy Story 3
150000+ Likes in 1st
weekend over 100000 Polls taken 80000+ video plays
Innovations
Social Commerce
bull Increased traffic to websites
bull Add Social functionality
bull Connect sites to Facebook
Over 3 million sites have now installed
Social Plugins driving on average +20 more
traffic
Levirsquos Friend Store
Amazon US ndash lsquoMy Amazonrsquo
Over 10m mobile
Facebook users in UK
Facebook Mobile
Check In Deals
bull Check In to stores amp
receive offers
bull Businesses can claim their
location Pages
bull Create brand new locations
Alton Towers ndash Driving 5200 people to their theme Park
Ads driving to page
Event Ads promoting the free day ndash over 7000 RSVPrsquos
- Universally accepted across all applications
- Virtual goods only
- Safe and secure
- Seamlessly integrated into our platform
Facebook credits a virtual currency
2004 2006 2008 2011
the beginning
core apps
mobile
news feed ampopen sign up
open platform
facebook connect
social plug-ins
places
Milestones
How far wersquove come (2011)
42
Thank You
Product development is beingreorganised around people
Marketing is beingreorganised around people
People amp Brands order my world
Word of Mouth Marketinghellip
Word of Mouth at
Scale
Word of Mouth Marketinghellip
At Scale
Ads with social context are twice as effective
VS
16xlift in brand recall
2xlift in message awareness
4xlift in purchase intent
Meg Griffing Sloan Becca Foy and14 other friends like Heineken
16
Facebook population
Fan base
500K fans
Social Context further drives brand uplift
Friends of fans
60M friends
US dataAds with friends
My friend likes this brand
x
x
Social by Design Mental model
bull Reachbull Targetbull Amplify
bull Ads with Friends
bull Connectbull Conversebull Share
bull Pages
bull Buildbull Sellbull Service
bull Platform
Brands in Progress BT
Brands in Progress Heinz
Offline ROI51 ROI in
NielsenNetEffects
Brands in Progress Diageo
Source Facebook Mashable
Photos5Bmonth
Social by Design
Zyngarsquos FarmVilleSource Facebook Mashable
Brandsrsquo identity
1create a Facebook Page unless you have something (interesting) to say
2hellipthink in campaigns ndash itrsquos about long term relationship marketing
3helliphave a ldquosocial mediardquo strategy Develop a marketing strategy and make that social
4hellipthink that the story stops with fans ndash thatrsquos where the story start
5helliponly think about facebookcom ndash about Facebook as a platform technology
Donrsquothellip
Using pages as content lsquochannelrsquo
Extending their TV campaign to a
Facebook audience
Shreddies Knitting Nanas
Increasingly brands are connecting the TV marketing campaign
Lynx Personal Integration
Lynx (Fallen Angel)
Disney Toy Story 3
150000+ Likes in 1st
weekend over 100000 Polls taken 80000+ video plays
Innovations
Social Commerce
bull Increased traffic to websites
bull Add Social functionality
bull Connect sites to Facebook
Over 3 million sites have now installed
Social Plugins driving on average +20 more
traffic
Levirsquos Friend Store
Amazon US ndash lsquoMy Amazonrsquo
Over 10m mobile
Facebook users in UK
Facebook Mobile
Check In Deals
bull Check In to stores amp
receive offers
bull Businesses can claim their
location Pages
bull Create brand new locations
Alton Towers ndash Driving 5200 people to their theme Park
Ads driving to page
Event Ads promoting the free day ndash over 7000 RSVPrsquos
- Universally accepted across all applications
- Virtual goods only
- Safe and secure
- Seamlessly integrated into our platform
Facebook credits a virtual currency
2004 2006 2008 2011
the beginning
core apps
mobile
news feed ampopen sign up
open platform
facebook connect
social plug-ins
places
Milestones
How far wersquove come (2011)
42
Thank You
Marketing is beingreorganised around people
People amp Brands order my world
Word of Mouth Marketinghellip
Word of Mouth at
Scale
Word of Mouth Marketinghellip
At Scale
Ads with social context are twice as effective
VS
16xlift in brand recall
2xlift in message awareness
4xlift in purchase intent
Meg Griffing Sloan Becca Foy and14 other friends like Heineken
16
Facebook population
Fan base
500K fans
Social Context further drives brand uplift
Friends of fans
60M friends
US dataAds with friends
My friend likes this brand
x
x
Social by Design Mental model
bull Reachbull Targetbull Amplify
bull Ads with Friends
bull Connectbull Conversebull Share
bull Pages
bull Buildbull Sellbull Service
bull Platform
Brands in Progress BT
Brands in Progress Heinz
Offline ROI51 ROI in
NielsenNetEffects
Brands in Progress Diageo
Source Facebook Mashable
Photos5Bmonth
Social by Design
Zyngarsquos FarmVilleSource Facebook Mashable
Brandsrsquo identity
1create a Facebook Page unless you have something (interesting) to say
2hellipthink in campaigns ndash itrsquos about long term relationship marketing
3helliphave a ldquosocial mediardquo strategy Develop a marketing strategy and make that social
4hellipthink that the story stops with fans ndash thatrsquos where the story start
5helliponly think about facebookcom ndash about Facebook as a platform technology
Donrsquothellip
Using pages as content lsquochannelrsquo
Extending their TV campaign to a
Facebook audience
Shreddies Knitting Nanas
Increasingly brands are connecting the TV marketing campaign
Lynx Personal Integration
Lynx (Fallen Angel)
Disney Toy Story 3
150000+ Likes in 1st
weekend over 100000 Polls taken 80000+ video plays
Innovations
Social Commerce
bull Increased traffic to websites
bull Add Social functionality
bull Connect sites to Facebook
Over 3 million sites have now installed
Social Plugins driving on average +20 more
traffic
Levirsquos Friend Store
Amazon US ndash lsquoMy Amazonrsquo
Over 10m mobile
Facebook users in UK
Facebook Mobile
Check In Deals
bull Check In to stores amp
receive offers
bull Businesses can claim their
location Pages
bull Create brand new locations
Alton Towers ndash Driving 5200 people to their theme Park
Ads driving to page
Event Ads promoting the free day ndash over 7000 RSVPrsquos
- Universally accepted across all applications
- Virtual goods only
- Safe and secure
- Seamlessly integrated into our platform
Facebook credits a virtual currency
2004 2006 2008 2011
the beginning
core apps
mobile
news feed ampopen sign up
open platform
facebook connect
social plug-ins
places
Milestones
How far wersquove come (2011)
42
Thank You
People amp Brands order my world
Word of Mouth Marketinghellip
Word of Mouth at
Scale
Word of Mouth Marketinghellip
At Scale
Ads with social context are twice as effective
VS
16xlift in brand recall
2xlift in message awareness
4xlift in purchase intent
Meg Griffing Sloan Becca Foy and14 other friends like Heineken
16
Facebook population
Fan base
500K fans
Social Context further drives brand uplift
Friends of fans
60M friends
US dataAds with friends
My friend likes this brand
x
x
Social by Design Mental model
bull Reachbull Targetbull Amplify
bull Ads with Friends
bull Connectbull Conversebull Share
bull Pages
bull Buildbull Sellbull Service
bull Platform
Brands in Progress BT
Brands in Progress Heinz
Offline ROI51 ROI in
NielsenNetEffects
Brands in Progress Diageo
Source Facebook Mashable
Photos5Bmonth
Social by Design
Zyngarsquos FarmVilleSource Facebook Mashable
Brandsrsquo identity
1create a Facebook Page unless you have something (interesting) to say
2hellipthink in campaigns ndash itrsquos about long term relationship marketing
3helliphave a ldquosocial mediardquo strategy Develop a marketing strategy and make that social
4hellipthink that the story stops with fans ndash thatrsquos where the story start
5helliponly think about facebookcom ndash about Facebook as a platform technology
Donrsquothellip
Using pages as content lsquochannelrsquo
Extending their TV campaign to a
Facebook audience
Shreddies Knitting Nanas
Increasingly brands are connecting the TV marketing campaign
Lynx Personal Integration
Lynx (Fallen Angel)
Disney Toy Story 3
150000+ Likes in 1st
weekend over 100000 Polls taken 80000+ video plays
Innovations
Social Commerce
bull Increased traffic to websites
bull Add Social functionality
bull Connect sites to Facebook
Over 3 million sites have now installed
Social Plugins driving on average +20 more
traffic
Levirsquos Friend Store
Amazon US ndash lsquoMy Amazonrsquo
Over 10m mobile
Facebook users in UK
Facebook Mobile
Check In Deals
bull Check In to stores amp
receive offers
bull Businesses can claim their
location Pages
bull Create brand new locations
Alton Towers ndash Driving 5200 people to their theme Park
Ads driving to page
Event Ads promoting the free day ndash over 7000 RSVPrsquos
- Universally accepted across all applications
- Virtual goods only
- Safe and secure
- Seamlessly integrated into our platform
Facebook credits a virtual currency
2004 2006 2008 2011
the beginning
core apps
mobile
news feed ampopen sign up
open platform
facebook connect
social plug-ins
places
Milestones
How far wersquove come (2011)
42
Thank You
Word of Mouth Marketinghellip
Word of Mouth at
Scale
Word of Mouth Marketinghellip
At Scale
Ads with social context are twice as effective
VS
16xlift in brand recall
2xlift in message awareness
4xlift in purchase intent
Meg Griffing Sloan Becca Foy and14 other friends like Heineken
16
Facebook population
Fan base
500K fans
Social Context further drives brand uplift
Friends of fans
60M friends
US dataAds with friends
My friend likes this brand
x
x
Social by Design Mental model
bull Reachbull Targetbull Amplify
bull Ads with Friends
bull Connectbull Conversebull Share
bull Pages
bull Buildbull Sellbull Service
bull Platform
Brands in Progress BT
Brands in Progress Heinz
Offline ROI51 ROI in
NielsenNetEffects
Brands in Progress Diageo
Source Facebook Mashable
Photos5Bmonth
Social by Design
Zyngarsquos FarmVilleSource Facebook Mashable
Brandsrsquo identity
1create a Facebook Page unless you have something (interesting) to say
2hellipthink in campaigns ndash itrsquos about long term relationship marketing
3helliphave a ldquosocial mediardquo strategy Develop a marketing strategy and make that social
4hellipthink that the story stops with fans ndash thatrsquos where the story start
5helliponly think about facebookcom ndash about Facebook as a platform technology
Donrsquothellip
Using pages as content lsquochannelrsquo
Extending their TV campaign to a
Facebook audience
Shreddies Knitting Nanas
Increasingly brands are connecting the TV marketing campaign
Lynx Personal Integration
Lynx (Fallen Angel)
Disney Toy Story 3
150000+ Likes in 1st
weekend over 100000 Polls taken 80000+ video plays
Innovations
Social Commerce
bull Increased traffic to websites
bull Add Social functionality
bull Connect sites to Facebook
Over 3 million sites have now installed
Social Plugins driving on average +20 more
traffic
Levirsquos Friend Store
Amazon US ndash lsquoMy Amazonrsquo
Over 10m mobile
Facebook users in UK
Facebook Mobile
Check In Deals
bull Check In to stores amp
receive offers
bull Businesses can claim their
location Pages
bull Create brand new locations
Alton Towers ndash Driving 5200 people to their theme Park
Ads driving to page
Event Ads promoting the free day ndash over 7000 RSVPrsquos
- Universally accepted across all applications
- Virtual goods only
- Safe and secure
- Seamlessly integrated into our platform
Facebook credits a virtual currency
2004 2006 2008 2011
the beginning
core apps
mobile
news feed ampopen sign up
open platform
facebook connect
social plug-ins
places
Milestones
How far wersquove come (2011)
42
Thank You
Word of Mouth at
Scale
Word of Mouth Marketinghellip
At Scale
Ads with social context are twice as effective
VS
16xlift in brand recall
2xlift in message awareness
4xlift in purchase intent
Meg Griffing Sloan Becca Foy and14 other friends like Heineken
16
Facebook population
Fan base
500K fans
Social Context further drives brand uplift
Friends of fans
60M friends
US dataAds with friends
My friend likes this brand
x
x
Social by Design Mental model
bull Reachbull Targetbull Amplify
bull Ads with Friends
bull Connectbull Conversebull Share
bull Pages
bull Buildbull Sellbull Service
bull Platform
Brands in Progress BT
Brands in Progress Heinz
Offline ROI51 ROI in
NielsenNetEffects
Brands in Progress Diageo
Source Facebook Mashable
Photos5Bmonth
Social by Design
Zyngarsquos FarmVilleSource Facebook Mashable
Brandsrsquo identity
1create a Facebook Page unless you have something (interesting) to say
2hellipthink in campaigns ndash itrsquos about long term relationship marketing
3helliphave a ldquosocial mediardquo strategy Develop a marketing strategy and make that social
4hellipthink that the story stops with fans ndash thatrsquos where the story start
5helliponly think about facebookcom ndash about Facebook as a platform technology
Donrsquothellip
Using pages as content lsquochannelrsquo
Extending their TV campaign to a
Facebook audience
Shreddies Knitting Nanas
Increasingly brands are connecting the TV marketing campaign
Lynx Personal Integration
Lynx (Fallen Angel)
Disney Toy Story 3
150000+ Likes in 1st
weekend over 100000 Polls taken 80000+ video plays
Innovations
Social Commerce
bull Increased traffic to websites
bull Add Social functionality
bull Connect sites to Facebook
Over 3 million sites have now installed
Social Plugins driving on average +20 more
traffic
Levirsquos Friend Store
Amazon US ndash lsquoMy Amazonrsquo
Over 10m mobile
Facebook users in UK
Facebook Mobile
Check In Deals
bull Check In to stores amp
receive offers
bull Businesses can claim their
location Pages
bull Create brand new locations
Alton Towers ndash Driving 5200 people to their theme Park
Ads driving to page
Event Ads promoting the free day ndash over 7000 RSVPrsquos
- Universally accepted across all applications
- Virtual goods only
- Safe and secure
- Seamlessly integrated into our platform
Facebook credits a virtual currency
2004 2006 2008 2011
the beginning
core apps
mobile
news feed ampopen sign up
open platform
facebook connect
social plug-ins
places
Milestones
How far wersquove come (2011)
42
Thank You
Ads with social context are twice as effective
VS
16xlift in brand recall
2xlift in message awareness
4xlift in purchase intent
Meg Griffing Sloan Becca Foy and14 other friends like Heineken
16
Facebook population
Fan base
500K fans
Social Context further drives brand uplift
Friends of fans
60M friends
US dataAds with friends
My friend likes this brand
x
x
Social by Design Mental model
bull Reachbull Targetbull Amplify
bull Ads with Friends
bull Connectbull Conversebull Share
bull Pages
bull Buildbull Sellbull Service
bull Platform
Brands in Progress BT
Brands in Progress Heinz
Offline ROI51 ROI in
NielsenNetEffects
Brands in Progress Diageo
Source Facebook Mashable
Photos5Bmonth
Social by Design
Zyngarsquos FarmVilleSource Facebook Mashable
Brandsrsquo identity
1create a Facebook Page unless you have something (interesting) to say
2hellipthink in campaigns ndash itrsquos about long term relationship marketing
3helliphave a ldquosocial mediardquo strategy Develop a marketing strategy and make that social
4hellipthink that the story stops with fans ndash thatrsquos where the story start
5helliponly think about facebookcom ndash about Facebook as a platform technology
Donrsquothellip
Using pages as content lsquochannelrsquo
Extending their TV campaign to a
Facebook audience
Shreddies Knitting Nanas
Increasingly brands are connecting the TV marketing campaign
Lynx Personal Integration
Lynx (Fallen Angel)
Disney Toy Story 3
150000+ Likes in 1st
weekend over 100000 Polls taken 80000+ video plays
Innovations
Social Commerce
bull Increased traffic to websites
bull Add Social functionality
bull Connect sites to Facebook
Over 3 million sites have now installed
Social Plugins driving on average +20 more
traffic
Levirsquos Friend Store
Amazon US ndash lsquoMy Amazonrsquo
Over 10m mobile
Facebook users in UK
Facebook Mobile
Check In Deals
bull Check In to stores amp
receive offers
bull Businesses can claim their
location Pages
bull Create brand new locations
Alton Towers ndash Driving 5200 people to their theme Park
Ads driving to page
Event Ads promoting the free day ndash over 7000 RSVPrsquos
- Universally accepted across all applications
- Virtual goods only
- Safe and secure
- Seamlessly integrated into our platform
Facebook credits a virtual currency
2004 2006 2008 2011
the beginning
core apps
mobile
news feed ampopen sign up
open platform
facebook connect
social plug-ins
places
Milestones
How far wersquove come (2011)
42
Thank You
16
Facebook population
Fan base
500K fans
Social Context further drives brand uplift
Friends of fans
60M friends
US dataAds with friends
My friend likes this brand
x
x
Social by Design Mental model
bull Reachbull Targetbull Amplify
bull Ads with Friends
bull Connectbull Conversebull Share
bull Pages
bull Buildbull Sellbull Service
bull Platform
Brands in Progress BT
Brands in Progress Heinz
Offline ROI51 ROI in
NielsenNetEffects
Brands in Progress Diageo
Source Facebook Mashable
Photos5Bmonth
Social by Design
Zyngarsquos FarmVilleSource Facebook Mashable
Brandsrsquo identity
1create a Facebook Page unless you have something (interesting) to say
2hellipthink in campaigns ndash itrsquos about long term relationship marketing
3helliphave a ldquosocial mediardquo strategy Develop a marketing strategy and make that social
4hellipthink that the story stops with fans ndash thatrsquos where the story start
5helliponly think about facebookcom ndash about Facebook as a platform technology
Donrsquothellip
Using pages as content lsquochannelrsquo
Extending their TV campaign to a
Facebook audience
Shreddies Knitting Nanas
Increasingly brands are connecting the TV marketing campaign
Lynx Personal Integration
Lynx (Fallen Angel)
Disney Toy Story 3
150000+ Likes in 1st
weekend over 100000 Polls taken 80000+ video plays
Innovations
Social Commerce
bull Increased traffic to websites
bull Add Social functionality
bull Connect sites to Facebook
Over 3 million sites have now installed
Social Plugins driving on average +20 more
traffic
Levirsquos Friend Store
Amazon US ndash lsquoMy Amazonrsquo
Over 10m mobile
Facebook users in UK
Facebook Mobile
Check In Deals
bull Check In to stores amp
receive offers
bull Businesses can claim their
location Pages
bull Create brand new locations
Alton Towers ndash Driving 5200 people to their theme Park
Ads driving to page
Event Ads promoting the free day ndash over 7000 RSVPrsquos
- Universally accepted across all applications
- Virtual goods only
- Safe and secure
- Seamlessly integrated into our platform
Facebook credits a virtual currency
2004 2006 2008 2011
the beginning
core apps
mobile
news feed ampopen sign up
open platform
facebook connect
social plug-ins
places
Milestones
How far wersquove come (2011)
42
Thank You
Facebook population
Fan base
500K fans
Social Context further drives brand uplift
Friends of fans
60M friends
US dataAds with friends
My friend likes this brand
x
x
Social by Design Mental model
bull Reachbull Targetbull Amplify
bull Ads with Friends
bull Connectbull Conversebull Share
bull Pages
bull Buildbull Sellbull Service
bull Platform
Brands in Progress BT
Brands in Progress Heinz
Offline ROI51 ROI in
NielsenNetEffects
Brands in Progress Diageo
Source Facebook Mashable
Photos5Bmonth
Social by Design
Zyngarsquos FarmVilleSource Facebook Mashable
Brandsrsquo identity
1create a Facebook Page unless you have something (interesting) to say
2hellipthink in campaigns ndash itrsquos about long term relationship marketing
3helliphave a ldquosocial mediardquo strategy Develop a marketing strategy and make that social
4hellipthink that the story stops with fans ndash thatrsquos where the story start
5helliponly think about facebookcom ndash about Facebook as a platform technology
Donrsquothellip
Using pages as content lsquochannelrsquo
Extending their TV campaign to a
Facebook audience
Shreddies Knitting Nanas
Increasingly brands are connecting the TV marketing campaign
Lynx Personal Integration
Lynx (Fallen Angel)
Disney Toy Story 3
150000+ Likes in 1st
weekend over 100000 Polls taken 80000+ video plays
Innovations
Social Commerce
bull Increased traffic to websites
bull Add Social functionality
bull Connect sites to Facebook
Over 3 million sites have now installed
Social Plugins driving on average +20 more
traffic
Levirsquos Friend Store
Amazon US ndash lsquoMy Amazonrsquo
Over 10m mobile
Facebook users in UK
Facebook Mobile
Check In Deals
bull Check In to stores amp
receive offers
bull Businesses can claim their
location Pages
bull Create brand new locations
Alton Towers ndash Driving 5200 people to their theme Park
Ads driving to page
Event Ads promoting the free day ndash over 7000 RSVPrsquos
- Universally accepted across all applications
- Virtual goods only
- Safe and secure
- Seamlessly integrated into our platform
Facebook credits a virtual currency
2004 2006 2008 2011
the beginning
core apps
mobile
news feed ampopen sign up
open platform
facebook connect
social plug-ins
places
Milestones
How far wersquove come (2011)
42
Thank You
Social by Design Mental model
bull Reachbull Targetbull Amplify
bull Ads with Friends
bull Connectbull Conversebull Share
bull Pages
bull Buildbull Sellbull Service
bull Platform
Brands in Progress BT
Brands in Progress Heinz
Offline ROI51 ROI in
NielsenNetEffects
Brands in Progress Diageo
Source Facebook Mashable
Photos5Bmonth
Social by Design
Zyngarsquos FarmVilleSource Facebook Mashable
Brandsrsquo identity
1create a Facebook Page unless you have something (interesting) to say
2hellipthink in campaigns ndash itrsquos about long term relationship marketing
3helliphave a ldquosocial mediardquo strategy Develop a marketing strategy and make that social
4hellipthink that the story stops with fans ndash thatrsquos where the story start
5helliponly think about facebookcom ndash about Facebook as a platform technology
Donrsquothellip
Using pages as content lsquochannelrsquo
Extending their TV campaign to a
Facebook audience
Shreddies Knitting Nanas
Increasingly brands are connecting the TV marketing campaign
Lynx Personal Integration
Lynx (Fallen Angel)
Disney Toy Story 3
150000+ Likes in 1st
weekend over 100000 Polls taken 80000+ video plays
Innovations
Social Commerce
bull Increased traffic to websites
bull Add Social functionality
bull Connect sites to Facebook
Over 3 million sites have now installed
Social Plugins driving on average +20 more
traffic
Levirsquos Friend Store
Amazon US ndash lsquoMy Amazonrsquo
Over 10m mobile
Facebook users in UK
Facebook Mobile
Check In Deals
bull Check In to stores amp
receive offers
bull Businesses can claim their
location Pages
bull Create brand new locations
Alton Towers ndash Driving 5200 people to their theme Park
Ads driving to page
Event Ads promoting the free day ndash over 7000 RSVPrsquos
- Universally accepted across all applications
- Virtual goods only
- Safe and secure
- Seamlessly integrated into our platform
Facebook credits a virtual currency
2004 2006 2008 2011
the beginning
core apps
mobile
news feed ampopen sign up
open platform
facebook connect
social plug-ins
places
Milestones
How far wersquove come (2011)
42
Thank You
Brands in Progress BT
Brands in Progress Heinz
Offline ROI51 ROI in
NielsenNetEffects
Brands in Progress Diageo
Source Facebook Mashable
Photos5Bmonth
Social by Design
Zyngarsquos FarmVilleSource Facebook Mashable
Brandsrsquo identity
1create a Facebook Page unless you have something (interesting) to say
2hellipthink in campaigns ndash itrsquos about long term relationship marketing
3helliphave a ldquosocial mediardquo strategy Develop a marketing strategy and make that social
4hellipthink that the story stops with fans ndash thatrsquos where the story start
5helliponly think about facebookcom ndash about Facebook as a platform technology
Donrsquothellip
Using pages as content lsquochannelrsquo
Extending their TV campaign to a
Facebook audience
Shreddies Knitting Nanas
Increasingly brands are connecting the TV marketing campaign
Lynx Personal Integration
Lynx (Fallen Angel)
Disney Toy Story 3
150000+ Likes in 1st
weekend over 100000 Polls taken 80000+ video plays
Innovations
Social Commerce
bull Increased traffic to websites
bull Add Social functionality
bull Connect sites to Facebook
Over 3 million sites have now installed
Social Plugins driving on average +20 more
traffic
Levirsquos Friend Store
Amazon US ndash lsquoMy Amazonrsquo
Over 10m mobile
Facebook users in UK
Facebook Mobile
Check In Deals
bull Check In to stores amp
receive offers
bull Businesses can claim their
location Pages
bull Create brand new locations
Alton Towers ndash Driving 5200 people to their theme Park
Ads driving to page
Event Ads promoting the free day ndash over 7000 RSVPrsquos
- Universally accepted across all applications
- Virtual goods only
- Safe and secure
- Seamlessly integrated into our platform
Facebook credits a virtual currency
2004 2006 2008 2011
the beginning
core apps
mobile
news feed ampopen sign up
open platform
facebook connect
social plug-ins
places
Milestones
How far wersquove come (2011)
42
Thank You
Brands in Progress Heinz
Offline ROI51 ROI in
NielsenNetEffects
Brands in Progress Diageo
Source Facebook Mashable
Photos5Bmonth
Social by Design
Zyngarsquos FarmVilleSource Facebook Mashable
Brandsrsquo identity
1create a Facebook Page unless you have something (interesting) to say
2hellipthink in campaigns ndash itrsquos about long term relationship marketing
3helliphave a ldquosocial mediardquo strategy Develop a marketing strategy and make that social
4hellipthink that the story stops with fans ndash thatrsquos where the story start
5helliponly think about facebookcom ndash about Facebook as a platform technology
Donrsquothellip
Using pages as content lsquochannelrsquo
Extending their TV campaign to a
Facebook audience
Shreddies Knitting Nanas
Increasingly brands are connecting the TV marketing campaign
Lynx Personal Integration
Lynx (Fallen Angel)
Disney Toy Story 3
150000+ Likes in 1st
weekend over 100000 Polls taken 80000+ video plays
Innovations
Social Commerce
bull Increased traffic to websites
bull Add Social functionality
bull Connect sites to Facebook
Over 3 million sites have now installed
Social Plugins driving on average +20 more
traffic
Levirsquos Friend Store
Amazon US ndash lsquoMy Amazonrsquo
Over 10m mobile
Facebook users in UK
Facebook Mobile
Check In Deals
bull Check In to stores amp
receive offers
bull Businesses can claim their
location Pages
bull Create brand new locations
Alton Towers ndash Driving 5200 people to their theme Park
Ads driving to page
Event Ads promoting the free day ndash over 7000 RSVPrsquos
- Universally accepted across all applications
- Virtual goods only
- Safe and secure
- Seamlessly integrated into our platform
Facebook credits a virtual currency
2004 2006 2008 2011
the beginning
core apps
mobile
news feed ampopen sign up
open platform
facebook connect
social plug-ins
places
Milestones
How far wersquove come (2011)
42
Thank You
Offline ROI51 ROI in
NielsenNetEffects
Brands in Progress Diageo
Source Facebook Mashable
Photos5Bmonth
Social by Design
Zyngarsquos FarmVilleSource Facebook Mashable
Brandsrsquo identity
1create a Facebook Page unless you have something (interesting) to say
2hellipthink in campaigns ndash itrsquos about long term relationship marketing
3helliphave a ldquosocial mediardquo strategy Develop a marketing strategy and make that social
4hellipthink that the story stops with fans ndash thatrsquos where the story start
5helliponly think about facebookcom ndash about Facebook as a platform technology
Donrsquothellip
Using pages as content lsquochannelrsquo
Extending their TV campaign to a
Facebook audience
Shreddies Knitting Nanas
Increasingly brands are connecting the TV marketing campaign
Lynx Personal Integration
Lynx (Fallen Angel)
Disney Toy Story 3
150000+ Likes in 1st
weekend over 100000 Polls taken 80000+ video plays
Innovations
Social Commerce
bull Increased traffic to websites
bull Add Social functionality
bull Connect sites to Facebook
Over 3 million sites have now installed
Social Plugins driving on average +20 more
traffic
Levirsquos Friend Store
Amazon US ndash lsquoMy Amazonrsquo
Over 10m mobile
Facebook users in UK
Facebook Mobile
Check In Deals
bull Check In to stores amp
receive offers
bull Businesses can claim their
location Pages
bull Create brand new locations
Alton Towers ndash Driving 5200 people to their theme Park
Ads driving to page
Event Ads promoting the free day ndash over 7000 RSVPrsquos
- Universally accepted across all applications
- Virtual goods only
- Safe and secure
- Seamlessly integrated into our platform
Facebook credits a virtual currency
2004 2006 2008 2011
the beginning
core apps
mobile
news feed ampopen sign up
open platform
facebook connect
social plug-ins
places
Milestones
How far wersquove come (2011)
42
Thank You
Source Facebook Mashable
Photos5Bmonth
Social by Design
Zyngarsquos FarmVilleSource Facebook Mashable
Brandsrsquo identity
1create a Facebook Page unless you have something (interesting) to say
2hellipthink in campaigns ndash itrsquos about long term relationship marketing
3helliphave a ldquosocial mediardquo strategy Develop a marketing strategy and make that social
4hellipthink that the story stops with fans ndash thatrsquos where the story start
5helliponly think about facebookcom ndash about Facebook as a platform technology
Donrsquothellip
Using pages as content lsquochannelrsquo
Extending their TV campaign to a
Facebook audience
Shreddies Knitting Nanas
Increasingly brands are connecting the TV marketing campaign
Lynx Personal Integration
Lynx (Fallen Angel)
Disney Toy Story 3
150000+ Likes in 1st
weekend over 100000 Polls taken 80000+ video plays
Innovations
Social Commerce
bull Increased traffic to websites
bull Add Social functionality
bull Connect sites to Facebook
Over 3 million sites have now installed
Social Plugins driving on average +20 more
traffic
Levirsquos Friend Store
Amazon US ndash lsquoMy Amazonrsquo
Over 10m mobile
Facebook users in UK
Facebook Mobile
Check In Deals
bull Check In to stores amp
receive offers
bull Businesses can claim their
location Pages
bull Create brand new locations
Alton Towers ndash Driving 5200 people to their theme Park
Ads driving to page
Event Ads promoting the free day ndash over 7000 RSVPrsquos
- Universally accepted across all applications
- Virtual goods only
- Safe and secure
- Seamlessly integrated into our platform
Facebook credits a virtual currency
2004 2006 2008 2011
the beginning
core apps
mobile
news feed ampopen sign up
open platform
facebook connect
social plug-ins
places
Milestones
How far wersquove come (2011)
42
Thank You
Zyngarsquos FarmVilleSource Facebook Mashable
Brandsrsquo identity
1create a Facebook Page unless you have something (interesting) to say
2hellipthink in campaigns ndash itrsquos about long term relationship marketing
3helliphave a ldquosocial mediardquo strategy Develop a marketing strategy and make that social
4hellipthink that the story stops with fans ndash thatrsquos where the story start
5helliponly think about facebookcom ndash about Facebook as a platform technology
Donrsquothellip
Using pages as content lsquochannelrsquo
Extending their TV campaign to a
Facebook audience
Shreddies Knitting Nanas
Increasingly brands are connecting the TV marketing campaign
Lynx Personal Integration
Lynx (Fallen Angel)
Disney Toy Story 3
150000+ Likes in 1st
weekend over 100000 Polls taken 80000+ video plays
Innovations
Social Commerce
bull Increased traffic to websites
bull Add Social functionality
bull Connect sites to Facebook
Over 3 million sites have now installed
Social Plugins driving on average +20 more
traffic
Levirsquos Friend Store
Amazon US ndash lsquoMy Amazonrsquo
Over 10m mobile
Facebook users in UK
Facebook Mobile
Check In Deals
bull Check In to stores amp
receive offers
bull Businesses can claim their
location Pages
bull Create brand new locations
Alton Towers ndash Driving 5200 people to their theme Park
Ads driving to page
Event Ads promoting the free day ndash over 7000 RSVPrsquos
- Universally accepted across all applications
- Virtual goods only
- Safe and secure
- Seamlessly integrated into our platform
Facebook credits a virtual currency
2004 2006 2008 2011
the beginning
core apps
mobile
news feed ampopen sign up
open platform
facebook connect
social plug-ins
places
Milestones
How far wersquove come (2011)
42
Thank You
Brandsrsquo identity
1create a Facebook Page unless you have something (interesting) to say
2hellipthink in campaigns ndash itrsquos about long term relationship marketing
3helliphave a ldquosocial mediardquo strategy Develop a marketing strategy and make that social
4hellipthink that the story stops with fans ndash thatrsquos where the story start
5helliponly think about facebookcom ndash about Facebook as a platform technology
Donrsquothellip
Using pages as content lsquochannelrsquo
Extending their TV campaign to a
Facebook audience
Shreddies Knitting Nanas
Increasingly brands are connecting the TV marketing campaign
Lynx Personal Integration
Lynx (Fallen Angel)
Disney Toy Story 3
150000+ Likes in 1st
weekend over 100000 Polls taken 80000+ video plays
Innovations
Social Commerce
bull Increased traffic to websites
bull Add Social functionality
bull Connect sites to Facebook
Over 3 million sites have now installed
Social Plugins driving on average +20 more
traffic
Levirsquos Friend Store
Amazon US ndash lsquoMy Amazonrsquo
Over 10m mobile
Facebook users in UK
Facebook Mobile
Check In Deals
bull Check In to stores amp
receive offers
bull Businesses can claim their
location Pages
bull Create brand new locations
Alton Towers ndash Driving 5200 people to their theme Park
Ads driving to page
Event Ads promoting the free day ndash over 7000 RSVPrsquos
- Universally accepted across all applications
- Virtual goods only
- Safe and secure
- Seamlessly integrated into our platform
Facebook credits a virtual currency
2004 2006 2008 2011
the beginning
core apps
mobile
news feed ampopen sign up
open platform
facebook connect
social plug-ins
places
Milestones
How far wersquove come (2011)
42
Thank You
1create a Facebook Page unless you have something (interesting) to say
2hellipthink in campaigns ndash itrsquos about long term relationship marketing
3helliphave a ldquosocial mediardquo strategy Develop a marketing strategy and make that social
4hellipthink that the story stops with fans ndash thatrsquos where the story start
5helliponly think about facebookcom ndash about Facebook as a platform technology
Donrsquothellip
Using pages as content lsquochannelrsquo
Extending their TV campaign to a
Facebook audience
Shreddies Knitting Nanas
Increasingly brands are connecting the TV marketing campaign
Lynx Personal Integration
Lynx (Fallen Angel)
Disney Toy Story 3
150000+ Likes in 1st
weekend over 100000 Polls taken 80000+ video plays
Innovations
Social Commerce
bull Increased traffic to websites
bull Add Social functionality
bull Connect sites to Facebook
Over 3 million sites have now installed
Social Plugins driving on average +20 more
traffic
Levirsquos Friend Store
Amazon US ndash lsquoMy Amazonrsquo
Over 10m mobile
Facebook users in UK
Facebook Mobile
Check In Deals
bull Check In to stores amp
receive offers
bull Businesses can claim their
location Pages
bull Create brand new locations
Alton Towers ndash Driving 5200 people to their theme Park
Ads driving to page
Event Ads promoting the free day ndash over 7000 RSVPrsquos
- Universally accepted across all applications
- Virtual goods only
- Safe and secure
- Seamlessly integrated into our platform
Facebook credits a virtual currency
2004 2006 2008 2011
the beginning
core apps
mobile
news feed ampopen sign up
open platform
facebook connect
social plug-ins
places
Milestones
How far wersquove come (2011)
42
Thank You
Using pages as content lsquochannelrsquo
Extending their TV campaign to a
Facebook audience
Shreddies Knitting Nanas
Increasingly brands are connecting the TV marketing campaign
Lynx Personal Integration
Lynx (Fallen Angel)
Disney Toy Story 3
150000+ Likes in 1st
weekend over 100000 Polls taken 80000+ video plays
Innovations
Social Commerce
bull Increased traffic to websites
bull Add Social functionality
bull Connect sites to Facebook
Over 3 million sites have now installed
Social Plugins driving on average +20 more
traffic
Levirsquos Friend Store
Amazon US ndash lsquoMy Amazonrsquo
Over 10m mobile
Facebook users in UK
Facebook Mobile
Check In Deals
bull Check In to stores amp
receive offers
bull Businesses can claim their
location Pages
bull Create brand new locations
Alton Towers ndash Driving 5200 people to their theme Park
Ads driving to page
Event Ads promoting the free day ndash over 7000 RSVPrsquos
- Universally accepted across all applications
- Virtual goods only
- Safe and secure
- Seamlessly integrated into our platform
Facebook credits a virtual currency
2004 2006 2008 2011
the beginning
core apps
mobile
news feed ampopen sign up
open platform
facebook connect
social plug-ins
places
Milestones
How far wersquove come (2011)
42
Thank You
Shreddies Knitting Nanas
Increasingly brands are connecting the TV marketing campaign
Lynx Personal Integration
Lynx (Fallen Angel)
Disney Toy Story 3
150000+ Likes in 1st
weekend over 100000 Polls taken 80000+ video plays
Innovations
Social Commerce
bull Increased traffic to websites
bull Add Social functionality
bull Connect sites to Facebook
Over 3 million sites have now installed
Social Plugins driving on average +20 more
traffic
Levirsquos Friend Store
Amazon US ndash lsquoMy Amazonrsquo
Over 10m mobile
Facebook users in UK
Facebook Mobile
Check In Deals
bull Check In to stores amp
receive offers
bull Businesses can claim their
location Pages
bull Create brand new locations
Alton Towers ndash Driving 5200 people to their theme Park
Ads driving to page
Event Ads promoting the free day ndash over 7000 RSVPrsquos
- Universally accepted across all applications
- Virtual goods only
- Safe and secure
- Seamlessly integrated into our platform
Facebook credits a virtual currency
2004 2006 2008 2011
the beginning
core apps
mobile
news feed ampopen sign up
open platform
facebook connect
social plug-ins
places
Milestones
How far wersquove come (2011)
42
Thank You
Lynx Personal Integration
Lynx (Fallen Angel)
Disney Toy Story 3
150000+ Likes in 1st
weekend over 100000 Polls taken 80000+ video plays
Innovations
Social Commerce
bull Increased traffic to websites
bull Add Social functionality
bull Connect sites to Facebook
Over 3 million sites have now installed
Social Plugins driving on average +20 more
traffic
Levirsquos Friend Store
Amazon US ndash lsquoMy Amazonrsquo
Over 10m mobile
Facebook users in UK
Facebook Mobile
Check In Deals
bull Check In to stores amp
receive offers
bull Businesses can claim their
location Pages
bull Create brand new locations
Alton Towers ndash Driving 5200 people to their theme Park
Ads driving to page
Event Ads promoting the free day ndash over 7000 RSVPrsquos
- Universally accepted across all applications
- Virtual goods only
- Safe and secure
- Seamlessly integrated into our platform
Facebook credits a virtual currency
2004 2006 2008 2011
the beginning
core apps
mobile
news feed ampopen sign up
open platform
facebook connect
social plug-ins
places
Milestones
How far wersquove come (2011)
42
Thank You
Disney Toy Story 3
150000+ Likes in 1st
weekend over 100000 Polls taken 80000+ video plays
Innovations
Social Commerce
bull Increased traffic to websites
bull Add Social functionality
bull Connect sites to Facebook
Over 3 million sites have now installed
Social Plugins driving on average +20 more
traffic
Levirsquos Friend Store
Amazon US ndash lsquoMy Amazonrsquo
Over 10m mobile
Facebook users in UK
Facebook Mobile
Check In Deals
bull Check In to stores amp
receive offers
bull Businesses can claim their
location Pages
bull Create brand new locations
Alton Towers ndash Driving 5200 people to their theme Park
Ads driving to page
Event Ads promoting the free day ndash over 7000 RSVPrsquos
- Universally accepted across all applications
- Virtual goods only
- Safe and secure
- Seamlessly integrated into our platform
Facebook credits a virtual currency
2004 2006 2008 2011
the beginning
core apps
mobile
news feed ampopen sign up
open platform
facebook connect
social plug-ins
places
Milestones
How far wersquove come (2011)
42
Thank You
Innovations
Social Commerce
bull Increased traffic to websites
bull Add Social functionality
bull Connect sites to Facebook
Over 3 million sites have now installed
Social Plugins driving on average +20 more
traffic
Levirsquos Friend Store
Amazon US ndash lsquoMy Amazonrsquo
Over 10m mobile
Facebook users in UK
Facebook Mobile
Check In Deals
bull Check In to stores amp
receive offers
bull Businesses can claim their
location Pages
bull Create brand new locations
Alton Towers ndash Driving 5200 people to their theme Park
Ads driving to page
Event Ads promoting the free day ndash over 7000 RSVPrsquos
- Universally accepted across all applications
- Virtual goods only
- Safe and secure
- Seamlessly integrated into our platform
Facebook credits a virtual currency
2004 2006 2008 2011
the beginning
core apps
mobile
news feed ampopen sign up
open platform
facebook connect
social plug-ins
places
Milestones
How far wersquove come (2011)
42
Thank You
Social Commerce
bull Increased traffic to websites
bull Add Social functionality
bull Connect sites to Facebook
Over 3 million sites have now installed
Social Plugins driving on average +20 more
traffic
Levirsquos Friend Store
Amazon US ndash lsquoMy Amazonrsquo
Over 10m mobile
Facebook users in UK
Facebook Mobile
Check In Deals
bull Check In to stores amp
receive offers
bull Businesses can claim their
location Pages
bull Create brand new locations
Alton Towers ndash Driving 5200 people to their theme Park
Ads driving to page
Event Ads promoting the free day ndash over 7000 RSVPrsquos
- Universally accepted across all applications
- Virtual goods only
- Safe and secure
- Seamlessly integrated into our platform
Facebook credits a virtual currency
2004 2006 2008 2011
the beginning
core apps
mobile
news feed ampopen sign up
open platform
facebook connect
social plug-ins
places
Milestones
How far wersquove come (2011)
42
Thank You
Levirsquos Friend Store
Amazon US ndash lsquoMy Amazonrsquo
Over 10m mobile
Facebook users in UK
Facebook Mobile
Check In Deals
bull Check In to stores amp
receive offers
bull Businesses can claim their
location Pages
bull Create brand new locations
Alton Towers ndash Driving 5200 people to their theme Park
Ads driving to page
Event Ads promoting the free day ndash over 7000 RSVPrsquos
- Universally accepted across all applications
- Virtual goods only
- Safe and secure
- Seamlessly integrated into our platform
Facebook credits a virtual currency
2004 2006 2008 2011
the beginning
core apps
mobile
news feed ampopen sign up
open platform
facebook connect
social plug-ins
places
Milestones
How far wersquove come (2011)
42
Thank You
Amazon US ndash lsquoMy Amazonrsquo
Over 10m mobile
Facebook users in UK
Facebook Mobile
Check In Deals
bull Check In to stores amp
receive offers
bull Businesses can claim their
location Pages
bull Create brand new locations
Alton Towers ndash Driving 5200 people to their theme Park
Ads driving to page
Event Ads promoting the free day ndash over 7000 RSVPrsquos
- Universally accepted across all applications
- Virtual goods only
- Safe and secure
- Seamlessly integrated into our platform
Facebook credits a virtual currency
2004 2006 2008 2011
the beginning
core apps
mobile
news feed ampopen sign up
open platform
facebook connect
social plug-ins
places
Milestones
How far wersquove come (2011)
42
Thank You
Over 10m mobile
Facebook users in UK
Facebook Mobile
Check In Deals
bull Check In to stores amp
receive offers
bull Businesses can claim their
location Pages
bull Create brand new locations
Alton Towers ndash Driving 5200 people to their theme Park
Ads driving to page
Event Ads promoting the free day ndash over 7000 RSVPrsquos
- Universally accepted across all applications
- Virtual goods only
- Safe and secure
- Seamlessly integrated into our platform
Facebook credits a virtual currency
2004 2006 2008 2011
the beginning
core apps
mobile
news feed ampopen sign up
open platform
facebook connect
social plug-ins
places
Milestones
How far wersquove come (2011)
42
Thank You
Check In Deals
bull Check In to stores amp
receive offers
bull Businesses can claim their
location Pages
bull Create brand new locations
Alton Towers ndash Driving 5200 people to their theme Park
Ads driving to page
Event Ads promoting the free day ndash over 7000 RSVPrsquos
- Universally accepted across all applications
- Virtual goods only
- Safe and secure
- Seamlessly integrated into our platform
Facebook credits a virtual currency
2004 2006 2008 2011
the beginning
core apps
mobile
news feed ampopen sign up
open platform
facebook connect
social plug-ins
places
Milestones
How far wersquove come (2011)
42
Thank You
Alton Towers ndash Driving 5200 people to their theme Park
Ads driving to page
Event Ads promoting the free day ndash over 7000 RSVPrsquos
- Universally accepted across all applications
- Virtual goods only
- Safe and secure
- Seamlessly integrated into our platform
Facebook credits a virtual currency
2004 2006 2008 2011
the beginning
core apps
mobile
news feed ampopen sign up
open platform
facebook connect
social plug-ins
places
Milestones
How far wersquove come (2011)
42
Thank You
- Universally accepted across all applications
- Virtual goods only
- Safe and secure
- Seamlessly integrated into our platform
Facebook credits a virtual currency
2004 2006 2008 2011
the beginning
core apps
mobile
news feed ampopen sign up
open platform
facebook connect
social plug-ins
places
Milestones
How far wersquove come (2011)
42
Thank You
2004 2006 2008 2011
the beginning
core apps
mobile
news feed ampopen sign up
open platform
facebook connect
social plug-ins
places
Milestones
How far wersquove come (2011)
42
Thank You
How far wersquove come (2011)
42
Thank You
42
Thank You