• Strategy

• Insight

• Delivery

• Monitoring

Yomego: Specialists

Selection of clients

Top 50 Brands in Social MediaAnd why some are doing so much better than others

2011: Born social?

Eric Schmidt: “In two years, smartphone sales will surpass PC sales”

Forrester: Tablet sales will surpass laptop sales by 2015

Brands: The Social Media Challenge

• Not instinctive

• Two-way dialogue

• Real time

• Can’t plan

• Find their own voices

Stakes are high

• What is the value of a

Facebook friend?

• How does social tie in with

wider marketing KPIs?

• What proportion of results can

be attributed?

• The tools are there, stats

aplenty, but what do they

actually tell us?

Social media & ROI

Data + Human Analsis = SMR

Revisiting the Interbrand 100

• Leadership

• Stability

• Market

• Support

• International

• Trend

• Protection

SMR Top 5

Source: Top 50 brands in social media, NMA supplement

in conjunction with Yomego & Alterian

eBay #1?

• One of the longest established brand-led communities

• The community is largely self-policing

• Innovative projects like Group Gifts (ties in FB, Paypal)

• Full-time staff blogger Richard Brewer Hay is the social

spokesperson

• eBay Ink sellers promotes users who harness social

media to drive business forward

Technology brands get it

Samsung, #9 – 3D projections,

YouTube takeovers, website

social media makeover

Dell, #12 – The great success

story

Automotive brands are getting it

This sector is strongly represented:

Ford, Toyota, Honda, Ferrari,

Hyundai, Mercedez-Benz, Porsche &

Volkswagen all featured

Some luxury brands get itGucci, #6

Some luxury brands don’tMoet & Chandon, not listed

Strong Brands Integrate Social

And this time, it’s more than just uploading your advert to YouTube

Common Themes from Top 50Community building

Common Themes from Top 50Co-creation of Ideas

Common Themes from Top 50Exclusive Benefits

Common Themes from Top 50Bringing Fans Closer

Common Themes from Top 50Embracing customers as content creators

No one-size-fits-all strategy

Apple rely on strength of product and its fans

Nintendo ignores facebook – they rely on YouTube

Gucci reinforces aspirational values via facebook

• Our exclusive Social Media Reputation

(SMR) services tracks data in real-time

and provides analysis

• 29,000 social sources tracked via SM2

• Customised dashboard includes

competitor analysis

• Sentiment validated by human team

• Monthly report provides context and

prioritised list of recommendations in

tune with wider marketing activities

• Feed results back into campaign and

refine execution phase

Yomego: SMR

• Top 50 Brands revealed with NMA

MySocialMediaReputation.com

• Or check out SMR League Table via

homepage of www.nma.co.uk

Social Media Reputation

The Lighthouse

70 Mitchell Street,

Glasgow G1 3LX

w. www.yomego.com

t. +44 (0) 141 582 0600

f. +44 (0) 141 582 0699

Q&A?