making social work for big brands at smwf
Post on 22-Oct-2014
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DESCRIPTION
Ross Breadmore from Nixon McInnes talks at the Social Media World Forum Europe on making social work for big brands. (http://www.socialmedia-forum.com/europe/)TRANSCRIPT
Making social work
for big brandsSocial media world forum
@rossbreadmore
http://www.flickr.com/photos/bendeck/2639210778/sizes/l/
Who are NixonMcInnes?
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Big ideas
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SMS
PR
Agency 2
Digital
Engagement
Brand/
advertising
Insight
Agency 1Internal
comms
Business
teams HR
Legal
Customer
service
Parent
brand
Steering groups
Big ideas
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Big ideas
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Big ideas
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Big ideas
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Types of online spaces
EarnedBought
Owned
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Big ideas
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Why Zappo’s use Twitter
• Transparency & Values: Twitter constantly reminds me
of who I want to be, and what I want Zappos to stand for
• Reframing Reality: Twitter encourages me to search for
ways to view reality in a funnier and/or more positive way
• Helping Others: Twitter makes me think about how to
make a positive impact on other people’s lives
• Gratitude: Twitter helps me notice and appreciate the little
things in life
Tony Hsieh – CEO, Zappos.com
Big ideas
Courtesy of Jeremiah Owyang
@rossbreadmore
nixonmcinnes.co.uk