Facebook for Museums

Download Facebook for Museums

Post on 20-Nov-2014




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A quick look at some tips for successfully getting your museum on Facebook.


<ul><li> 1. Getting Up and Running with </li></ul> <p> 2. How Do You Feel About Facebook? www.paperkitecreative.com 3. Define Your Goals </p> <ul><li>Awareness: Events and exhibits, PR </li></ul> <ul><li>Build Relationships: Engage in authentic conversations with your Fans and keep your brand top-of-mind </li></ul> <ul><li>Get Input: Get feedback from Fans, float ideas, listen for trends </li></ul> <ul><li>Motivate to Action: Visit this weekend, sign up for classes, donate </li></ul> <ul><li>Brand Evangelism: encourage Fans to help you reach new customers </li></ul> <p> 4. Think Like a Fan </p> <ul><li>What will be valuable to your fans? </li></ul> <ul><li>Requests for Opinions </li></ul> <ul><li>Exclusive Content </li></ul> <ul><li>Special Offers </li></ul> <ul><li>Behind-the-Scenes </li></ul> <p>www.paperkitecreative.com 5. 6. Some Things to Consider Facebook is a place where people engage with friends. When you think of your Fans asFriends it changes the way you treat them. www.paperkitecreative.com 7. 8. Broadcast vs. Conversation The social web is a conversational medium, not a broadcast medium. That means listening and responding to your fans.www.paperkitecreative.com 9. Engage Across Departments Getting a diversity of voices and subject matter creates a much more lively experience for your Fans.www.paperkitecreative.com 10. Be Remarkable www.paperkitecreative.com 11. Some Useful Links </p> <ul><li>http://www.facebook.com/marketing </li></ul> <ul><li>http://www.facebook.com/FacebookPages </li></ul> <ul><li>http://www.facebook.com/nonprofits </li></ul> <p>www.paperkitecreative.com 12. www.paperkitecreative.com </p>