e-books for museums workshop museums and the web 2011
Post on 21-Dec-2015
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TRANSCRIPT
- Slide 1
- E-Books for Museums Workshop Museums and the Web 2011
- Slide 2
- The exploding e-book market is driven completely by the proliferation and mass-adoption of mobile devices of all sorts
- Slide 3
- Getty Online Scholarly Catalogue Initiative MoMA Books iPad App and MoMA AB EX NY 2 Secondary Digital Publishing Options What museums are doing
- Slide 4
- WEB + Universal + Dynamic design on a reasonably stable platform - Usually not mobile- optimized - E-books didnt take off with the web alone - Lacks objectness APPS + Mobile + Dynamic design + Effective revenue model (has objectness) - Walled gardens, owned and controlled by Apple, or Google (Android), or Microsoft, or 2 Secondary Digital Publishing Options
- Slide 5
- ? 3 Primary E-Book Formats What museums are doing LACMA Reading RoomMFA BostonYou?
- Slide 6
- PDF + Universal + Holds page layout on any device - No interactivity - Compatible with, but not comfortable with, mobile devices MOBI + Reflowable pages ideal for mobile devices - Owned and controlled by Amazon - Not being developed EPUB + Reflowable pages ideal for mobile devices + Open specification that no one owns + The primary format for every major e-reading system (except Amazon) + In active development 3 Primary E-Book Formats
- Slide 7
- EPUB An Open Format with Wide Adoption
- Slide 8
- The ____________ to EPUB is that it works on all kinds of devices. advantage
- Slide 9
- The ____________ to EPUB is that it works on all kinds of devices. disadvantage
- Slide 10
- EPUB Like the Internet, ca. 1997 The Current Exhibitions page at www.moma.org, April 7, 1997
- Slide 11
- EPUB Heading to the Internet, ca. 2011 The Current Exhibitions page at www.moma.org, April 4, 2011
- Slide 12
- RULE #1: Plan for the variable reading experience
- Slide 13
- RULE #2: Be a champion of readers rights