FACEBOOKBEST PRACTICES FOR REHAB THERAPISTS

© 2013 WebPT, Inc. webpt.com | 866.221.1870

BASIC

RULES10 Simple Rules for Success!

1 USE IMAGES

BIG IMAGES

2 Get a KILLER Cover Photo

Your cover photo is the first thing people see when they visit your page. What does it say about you?

Use vibrant, creative imagery to make the best first impression.

Try to capture the spirit of your brand and strive to captivate your audience.

You can change your cover photo as often as you like, so feel free to highlight your latest deals and promotions.

Remember, first impressions matter. Make yours a great one!

Establish your

VOICE

Think about how you can become a trusted resource on Facebook. Are you dishing professional advice to therapists, promoting your services to patients, or (we recommend) a little bit of both, and then some?

3

Know Your audience4

Who's paying attention to you?

Check out your page insights to get the scoop on who's viewing your page and how.

Knowing the age, gender, and location of your fans will help you stay relevant when you address them.

See which of your posts receive the most likes, shares, and comments to understand what resonates with your audience.

Know your fans and get some insight into what they like, so you can post the kind of content they want and enjoy.

highlight

5

HIGHLIGHT your best posts

You'll draw even more attention to an already popular post!

your best posts to the

of your PAGEPIN TOP

You'll get even more likes, shares, and comments!

6 Respondto commentspromptly

You can't hide from your customers on Facebook,

so RESPOND in a way that best represents YOU & YOUR BRAND.

spreadthe word

7

Don't miss an opportunity to tell your existing and potential new clients to find you on Facebook.

Mention your Facebook page when speaking with clients on the phone or in person.

Include your Facebook URL in your email signature and encourage contacts to "like" your page.

Promote your Facebook page on any other social media site you are already using, like Twitter or Google+.

Don't get obsessed with having the most fans, but make the most of having the ones you got.

advertise8

Posting to Facebook is free and you can post as much as you like, but that doesn't mean anyone is seeing your message.

If you have a marketing budget, use a portion of that money to promote your Facebook page.

By promoting your page, you can increase the number of fans who like your page or get more likes, shares, and comments on your posts.

Use the pay-per-click option, so you only spend money when people click on your post or like your page.

You don't have to pay to get exposure on

Facebook, but it helps. A LOT.

Be GENUINE

9

comment, like, and share great things posted by your fans and peers. It's a good

way to SUPPORT the profession and show that you are a genuine part of the community.

Be ORIGINAL

10

10

10 Be a leader

Build credibility by becoming a go-to resource for your followers. It's the first step to becoming a thought leader in your industry.

For a more serious

discussion on

thought leadership

Download

Beyond the Social Media Standard

Whitepaper(by clicking right here)

What Next?Follow us on Twitter:

Like us on Facebook:

Connect on LinkedIn:

@WebPT

Facebook.com/WebPT

Linkedin.com/company/webpt

Guess What Else?

MORE SLIDES(this is a link)

Check out our blog: WebPT.com/resources/blog

Want More?Top 10 Blog Posts on

Using Social to Market Your Practice

(you can click on this one, too)

WebPT believes in empowering the rehab community to achieve greatness in therapy practice. That’s why we created an intuitive, web-based electronic medical record software and combined it with exceptional, comprehensive practice management services. WebPT gives therapists peace of mind, so they can get back to what truly matters—their patients.

www.webpt.com