facebook and twitter for business 201
DESCRIPTION
Presentation given on August 15, 2013 for the Lufkin/Angelina County Chamber of Commerce on how to use Facebook and Twitter for business. This was an intermediate/advanced level session.TRANSCRIPT
Photo: Charlottes Photo Gallery on Flickr
Facebook and Twitter 201Using Facebook and Twitter to
Promote Your Business
Lufkin/Angelina County Chamber of CommerceAugust 15, 2013
Get these slides here::http://sarahtpage.com/lufkin-day-1/
Photo: Marciniak on Flickr
DEMYSTIFY
Photo: brandi666 on Flickr
Agenda
Social media reviewSocial media strategySocial – Website IntegrationFacebook 201Twitter 201Live DemosQ&A
Social Media Review
Benefits of Social Media• It’s FREE!• Builds deeper relationships• Increases brand awareness • Broadens your network• Helps SEO• Increases website traffic• Generates leads and sales• Can help reach journalists/media• Empowers fans to be viral ambassadors for
your brand
Source: Social Media for Tourism Pros
Social Media Strategy
Photo: davidkjelkerud
First, Some Questions
1. Can you describe your business/organization?2. What are your goals?
a. Generate salesb. Brand enthusiasm c. Loyalty
3. What is your relationship with your audience?a. Awarenessb. Interestc. Actiond. Advocacy
Source: Jay Baer (http://convinceandconvert.com)
More Questions
4. How does your audience use social media?5. Who will be your community managers?6. What social media platforms will you use?
(Hint: Where is your audience?)7. How will you be human (what is your
“voice”)?8. How will you know when/if you’re successful?
Source: Jay Baer (http://convinceandconvert.com)
Do You Need a Social Media Policy?
• Maybe. Just keep these basics in mind:– Be polite– Be honest– Be open– Be inclusive– Be forthright– Be legal– Be helpful– Don’t try to control the conversation– Accept, respond, and be gracious to negative feedback
Source: The Potluck Guide To Social Media Strategy
Social Media Don’ts
• Don’t be something you’re not
• Don’t experiment with the company logo
• Don’t think you have to be on every social media channel
• Don’t tell, show• Don’t feed Facebook to
Twitter (or vice versa)
• Be authentic
• Try new things with personal accounts first
• Start slow and be selective
• Use images whenever possible
• Know your audience and post accordingly
Remember: Social media
is not an island.
Photo: lisbokt
Website Marketing
Your website should be the hub of your online marketing
Social Media Brings Users To You!
Integrate Social with Web
From this …
Integrate Social with Web
… to this …
Use Calls to Action
Content Really Is King
• Put contact info on EVERY PAGE
• Use easy navigation• Keep content current• Use high-quality
content (including photos and video)
• Add calls to action
Facebook 201
Facebook Stats• Over 1.1 billion active users• Average user is connected to 40 pages• Smartphone mobile users check Facebook an
average of 13.8 times a day• 751 million users access Facebook from a mobile
device• Average number of connections between local
business pages and users is 2 billion• Average number of weekly local business page
views is 645 million• Average number of weekly comments on local
business pages is 13 million Source: IDC; expandedramblings.com
Manage Page Settings
Grow Your Fanbase
Find Helpful Resources
Admin Panel
Understanding Insights
Understanding Insights
Understanding Insights
Understanding Insights
Facebook Offers
• Affordable and great for brand awareness
• Spent $3.70 and drove over $200 in business
• 102 offers claimed/5 redeemed
• Redemption rate on this offer was low
• Ask your community to share!
Source: Doe’s Eat Place
Facebook Offers
Source: Doe’s Eat Place
Facebook Boosted Posts
Facebook Boosted Posts
Source: Visit Bloomington
Facebook Boosted Posts
Source: Visit Bloomington
Facebook Boosted Posts
Source: Visit Bloomington
Facebook Advertising
Facebook Advertising
Facebook Advertising
Facebook Advertising
Facebook Advertising
FacebookCover Photo as Advertising
Source: Bass Performance Hall
Text can be no more than 20%
FacebookCover Photo as Advertising
Source: Mari Smith
FacebookProfile Photo as Advertising
Source: Kyle Chamber of Commerce
Content Is KingVisual Content Is Ruler of the World
• Videos shared 12x more than links and text posts combined
• Photos are liked 2x more than text updates
• Instagram is the 2nd most popular app (globally) behind Facebook
• Pinterest generates more referral traffic than Google+, LinkedIn, and YouTube combined
Sources: HubSpot; Marketing Land
Visit Fargo-MoorheadVisual Content Integration
Source: Fargo-Moorhead CVB
Visit Fargo-MoorheadVisual Content - Pinterest
Source: Fargo-Moorhead CVB
Visit Fargo-MoorheadVisual Content - YouTube
Source: Fargo-Moorhead CVB
Visit Fargo-MoorheadVisual Content - Instagram
Source: Fargo-Moorhead CVB
Savannah Craft Brew FestivaliPhone Photos
Source: Visit Savannah
Twitter 201
Twitter Stats
• 500 million users• 60% of active users use their mobile phone to
tweet• Average number of followers per Twitter user is
208• Twitter engagement rates for brands are 17%
higher on Saturdays and Sundays
Source: Linchpin SEO; expandedramblings.com
http://business.twitter.com
http://ads.twitter.com
Twitter Targeting
Promoted Tweets
Promotion Budget
Promoted Tweets
Promoted Accounts
Promotion Payment Options
Promotion Analytics
PromotedTweets
Dashboard
FollowerGrowthChart
What Do You Want To Try?
Can I Help?
Call Me!
Photo: .Spartography on Flickr
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Linkedin.com/in/sarahpage
Facebook.com/SarahTPageConsulting
@pagetx
Sarah Page, PrincipalSarah T. Page Consulting, LLC
http://[email protected]
512-914-8873
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