FACEBOOK for Business

Natalie Reynolds

Inspiration Ltd

The Business Network, Swansea

Tuesday 10th August 2010

What is Social Media?

•Most commonly used for friends, relatives and employees to:

“Keep in touch, communicate and share information”

“Reach consumers through the internet and to build/maintain brand reputation”

•Additional method of marketing for businesses

Facebook – Global Statistics

•More than 500 million active users•50% of the active users log on to Facebook in any given day•Average user is connected to 60 pages, groups and events•More than 25 billion pieces of content is shared each month•There are more than 100 million active users currently accessing Facebook through their mobile devices•Recently had more hits than Google

Facebook – Statistics Locally

•Swansea Population approx 228,000•2/3rds of the Swansea Population (of working age) are registered on Facebook

•Over 3,500 users in South Wales have actively recorded on their profile on Facebook they are a Managing Director or Owner

Facebook – Myths & Mistakes

1. Creating a Personal Profile instead of a business profile

2. “Facebook is for kids”

3. “Facebook takes too much time”

4. “Facebook alone will get you clients and sales”

5. “I’ve created a business profile, isn’t that enough?”

Facebook - Why should I do it?

•Cost = free •Drive traffic to your website •Search Engine Optimisation•Your current and potential customers are using it! •Times are changing •Are your competitors using it? •Create opportunities

FacebookFacebook – Setting up a page

•Personal Profile Vs Group Vs Public/Business Page•Picture/Thumbnail Picture•Accessing your page•Edit Settings/Privacy•Add Administrators•Tabs

•Links, Photos, Events, Notes, Reviews, Discussions, Video•Additional tabs/applications

•Networked Blogs, Google Calendar, Ebay/Paypal, Linkedin Profile

FacebookFacebook – How to get fans

•Link to your Facebook page on your Website (all pages)•Invite your customers via email•Email signature•Business Cards, Business Stationery, Leaflets etc.•Pull up banners, Notice at Reception•Anywhere you would put your website!•Incentives for your audience to Suggest to Friends•Suggest to Friends (on Facebook)

•Page username (more than 25 ‘ikes’)www.facebook.com/username

•Website badges/widgets•Facebook Adverts ‘Promote Page with an Ad’•Static FBML Pages•Insights

www.facebook.com/insights

FacebookFacebook – Page Content

•Status Updates – what are you doing?•Events•Photos of staff, events, offices, awards, products etc•Videos/Links to YouTube•Links to your website•Links to local and national news articles•Links to other associated businesses•Promoting your other social media sites•Updates on legislation/news affecting your audience•Ask for feedback/suggestions (Market Research?)•Special Offers•Link to your blog

FacebookFacebook – The Viral Effect

•Tag photos•Tag status updates with other pages, people, events & groups

(using ‘@’)•Share content from page to your personal profile•Encourage ‘Comments’, ‘Like’ and ‘Share’•Encourage other business pages to ‘Add to Favourites’

FacebookFacebook – Summary

TODAY Create your basic page & search for other pages to ‘Like’TOMORROW Commit to logging onto your Business Page for 10 minutes per dayTHIS WEEK Write out a list of content to post on your pageNEXT WEEK Tell people about your page & secure your usernameTHIS MONTH Include your Facebook Page on all marketing materialsNEXT MONTH Keep up the good work

….and don’t forget to keep posting quality information and join my page!

www.facebook.com/inspirationltdAnd of coursewww.facebook.com/thebusinessnetworkwales

FacebookFacebook & Twitter?

•Create a Twitter Account at www.twitter.com and create a following list•Users will start to follow you and be able to view any updates•Link your twitter to facebook at www.facebook.com/twitter•All Facebook status updates will update twitter account automatically•Twitter can be a source of additional Facebook fans/likes•Twitter can also feed into your Linkedin Profile•You will be required to log into Twitter as users may reply to your updates and may send direct messages•Updates can be viewed in one central location using Hootsuite.com

•www.twitter.com/nat_reynolds•www.twitter.com/inspirationltd•www.twitter.com/biznetwales

FacebookEND OF PART ONE!

Thank you for listening!

Individual coaching sessions available – please see Natalie for details and Lynne & Linda for a recommendation!

LinkedIn

Natalie Reynolds

Inspiration Ltd

The Business Network, Swansea

Tuesday 10th August 2010

Linkedin – What is it?

• LinkedIn is the world’s largest professional network • Over 75 million members and growing rapidly• Connects you to your trusted contacts • Exchange of knowledge, ideas, and opportunities with a broader

network of professionals

• Online address book – keeping in touch with your contacts• Online CV – search for jobs & be found• Online networking – sharing knowledge & expertise• Raising your individual and personal profile• Business Development - create and find opportunities• Source suppliers• Build your network of contacts

Controls your online identity-have you googled your name lately?

www.linkedin.com

Linkedin – Getting Started

Setting up an account• www.linkedin.com • Follow the 6 steps (including verifying account by email)• Check for connections:

• Yahoo; Windows Live Hotmail; Gmail; AOL

Linkedin – Getting Started

• Profile (Edit Profile)• Name & Photo• Headline – Job Title and Company• Location• Industry• Previous Positions (and duties)• Previous Education• Websites • Summary• Specialities• Personal Information (Phone

number, address, birthday, marital status)

Linkedin - Connections

• 1st, 2nd, 3rd Degree Contacts

You are at the center of your network. Your connections can introduce you to 1,115,100+ professionals — here’s how your network breaks down:

 

       Your ConnectionsYour trusted friends and colleagues

214

       Two degrees awayFriends of friends; each connected to one of your connections

12,300+

       Three degrees awayReach these users through a friend and one of their friends

1,102,500+

Total users you can contact through an Introduction 1,115,100+

11,577 new people in your network since August 2

Linkedin - Connections

• Search for close colleagues/friends/contacts/suppliers etc• Add ‘name’ to your network• Get introduced through a connection• People you may know• Sending Messages/InMail

• My Connections (Filter & Find)• Check out new connections• Import your desktop email contacts

Linkedin – Groups & Discussions

• Find relevant groups to your business & industry• Join groups (await approval in some cases)• Set up notifications (can also be changed under settings of the group)

•Group Logo: Display the group logo on my profile. •Posts: Send me an email for each new discussion. •Digest Email: Send me a digest of all activity in this group. Delivery Frequency: •Announcements: Send me group announcements. (Never more than one a week.) •Messages: Allow members of this group to send me messages.

Linkedin – Groups & Discussions

• Contribute to discussions• Post a question• “South Wales Business Contacts (778 Members)”• Settings to allow direct messages to be sent

• Increase awareness of you and your business• Show that you’re an expert and/or well connected

• Track the new discussions, see the most popular and comment on relevant discussions

• Use the group to make relevant connections

• Post Jobs

• Setting up your own group?

Linkedin – Building your network

• Create a Public Profile/URL• www.linkedin.com/in/nataliereynolds

• Add address to all marketing materials• Website • Business Cards• Email Signature

• Search for new contacts• Recommend Linkedin – Send Invitations• Connect to Twitter• Ask for recommendations

Linkedin – What to do next…

ACTION POINT:

Set up a LinkedIn Profile log in for as little as 5 minutes per day

Use the time to browse the discussions in the groups, check out the ‘People you may know’ and add a few

connections

It will all start to make sense!

Natalie ReynoldsSales & Marketing ManagerInspiration Ltd

t: 01792 897900m: 07811142617e: natalie@inspiration-gifts.co.uk