content marketing - linkedin agency masterclass
TRANSCRIPT
radical.ie
radical.ie
@Cian_Corbett
Business Director with@RadicalDublin
Social Media Agency of the Year 2013, 2014 & 2015
Meet the team
The B2B Myth
B2B = Boring to Boring
Investing Time
Investing Time
Investing Time
Content is KingContext is Queen
radical.ie
Case Study 1:Electric ireland
Create a Digital Touch-point
Irish for SME’s
Our objective:
To change conversation Win engagement Create a loyal
audience
How did we achieve this?
#1: Create discussion
#2: share Peer insights
Bring useful content to target
audience
#3: leverage influencers
Highest ctr to date
#4: seed out new insights
Our results:
Created meaningful
conversation
Won engagement with target audience
Built A Credible Digital
Touch-point
radical.ie
Case Study 2:Innopharma labs
position Innopharma as a thought leader in online education
Our objective:
Build brand awareness
Drive website traffic increase sign-ups
How did we achieve this?
#1: showcase expertise
#2: target the right audience
Engage our target audience
via inmail
#3: empower student advocates
#4:Seed out new insights
Our results:
Increased web traffic by 47%
Increased social referrals
Built brand awareness
B2B ≠ Boring
radical.ie
Thank you