everything you need to know about internet marketing
TRANSCRIPT
Everything you need to know about Internet Marketing
Presented by: Darren PaceMarketing Director atInternational Training
linkedin.com/in/darrenpace
tdisdi.com/dema/internetmarketing
An introductory look at
Did You Know?• Companies that blog generate 67%
more leads than those that don’t• 75% of users never scroll past the 1st
page of the search results• Content with visuals get 94% more
views over those without an image.
• 81% of people research online before making big purchases
How many are marketing professionals?
How many of you blog?
Who is already marketing online?
Start NOW if you don’t
192………...………Months832…………………Weeks
5,840………...………..Days
140,160…….….…….Hours8,409,600…..….
…..Minutes
Spent Marketing Online
16Years
6 core stages of an internet marketing plan
1. Create a Keyword Strategy2. SEO – Optimize your website to get found3. Create Exceptional Content4. Promote with Blog, Email and Social5. Convert traffic to leads and leads to customers6. Analyze and Refine
Topics to be covered
Keyword Strategy
Create a relevant1
If you wanted to boil internet marketing down to single starting point, keywords are it.
“Keywords
Keywords~ Hubspot ~
How to Create a Killer Keyword List
Keywords
• Aim for Keywords that match the problems for which your customers are search for solutions
• Forget about General Words, such as “Scuba Diving” or “Scuba Equipment”. They are very competitive and hard to rank for
• Instead, choose less competitive keywords, like “Scuba Diving Miami”. These are referred to as “long tail keywords”.
Google Keyword Planner
2 Optimize your site
The SEO Basics
SEO
• Meta Data (keywords, titles and descriptions)
• Website Architecture (directories and url’s)• Exceptional Content (Get links)
Know this…
SEO
There are 101 things to do to improve SEO, but if you just focus on creating content that brings value, you will win.
Create Great Content
3
Create Great Content
Produce Great Content• Educates• Informs• Entertains
Create Great Content
Let’s take a look at some examples from
SDI TDI ERDI
Finning Techniques (Videos)
Create Great Content (Educational)
A local diving hot spot
Create Great Content (Informative)
The P-Valve Struggle
Create Great Content (Entertaining)
Content Promotion
1. Blog2. Social3. Email
4
Content Promotion - Blog
Content Promotion - Facebook
Promotion
Content Promotion - Email
Conversions5
Convert traffic to leads and leads to customers
People are visiting your site, but those visits aren’t leading to new customers. What to do?”
Convert traffic to leads and leads to customers
simple: focus on the conversion. Let’s take a look at a sample lead conversion page
Convert traffic to leads and leads to customers
The Dive Site that always produces
Local J is a spectacular site because it always has big action. Come Dive it!
Yes! I want to go diving
Analyze and refine
6
Analyze and Refine
So, how do you analyze and refine your Internet Marketing Strategy?
Analyze and Refine
• Implement an analytics program• Identify Opportunities to Improve
• Set Metrics for Success
a. Website Trafficb. Leadsc. Customers
• Measure and Evaluate
Summary
7
1. Create a Keyword Strategy2. SEO – Optimize your website to get found3. Create Exceptional Content4. Promote with Blog, Email and Social5. Convert traffic to leads and leads to customers6. Analyze and Refine
Topics that we covered
Tackle each tactic step by step to make internet marketing more manageable.
Conclusion
GET A FREE MARKETING ASSESSMENTWondering if you have a solid web presence? Find out in a custom digital marketing assessment from International Training Marketing Team.
Questions?8
THE END