Q: Who would be the audience for your media product, how did you attract and

address your audience?

When starting the project of creating a film opening scene we did a lot of primary research into the target audience of our film. We did a mixture of primary and secondary research, For our primary research we did a questionnaire about horror movies as a general iin this we asked the age of candidates and whether they enjoyed horror movies or not there seemed to be a lot of interest for horror from ages 14-30. Ages older and younger still had some interest but not as much as the age bracket showed above.

Secondary research involved looking at other peoples research again the ages were very similar to the ages we had got from primary research, so this was our target age range. Also when looking at target audience we thought about the socio demographic table as our piece is a intellectual piece we decided it would be aimed at B-C1 as these more educated people in the middle class would be more appreciative as they tend to be more cultured.

When looking at target audience we also took into account media theory's, for example; Dyers utopian theory this theory states people consume media to escape reality. He believes they try to escape 3 major things; social tension, inadequacy or absence. Katz and Blumlers uses and gratifications theory says audience members watch specific media types to satisfy specific needs. In our case we needed to make it scary so audience members will get the thrill they seek from horror films.

In our production we looked at attracting and addressing the audience to our piece we did this by using the Abraham Manstow’s hierarchy of needs theory. This says audiences watch movies to feel something they don’t normally feel in real life. We applied this to our horror story opening by making it scary so people can feel an adrenaline rush and be scared at home while in the safety of their own home this means audiences will be attracted to our production.