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your audience has feelings too - pathos and the "appeal to emotion"

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YOUR AUDIENCE HAS FEELINGS TOO Pathos and the “Appeal to Emotion”

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Page 1: Your Audience Has Feelings Too - Pathos and the "Appeal to Emotion"

YOUR AUDIENCE HAS FEELINGS TOOPathos and the “Appeal to Emotion”

Page 2: Your Audience Has Feelings Too - Pathos and the "Appeal to Emotion"

ARISTOTLE’S RHETORIC

•Ethos – credibility•Logos – logic•Pathos – emotion

Page 3: Your Audience Has Feelings Too - Pathos and the "Appeal to Emotion"

ETHOS

LOGOS

PATHOS

Page 4: Your Audience Has Feelings Too - Pathos and the "Appeal to Emotion"

truthiness/ˈtruːθɪnəs/

The quality of seeming or being

felt to be true, even if not necessarily

true.

Page 5: Your Audience Has Feelings Too - Pathos and the "Appeal to Emotion"

PATHOS AND THE “APPEAL TO

EMOTION”: AN ARISTOTELIAN

ANALYSISAlan BrintonHistory of Philosophy Quarterly

Vol. 5, No. 3 (Jul., 1988), pp. 207-219

Page 6: Your Audience Has Feelings Too - Pathos and the "Appeal to Emotion"

1. EVOCATION2. APPROPRIATENESS3. ACTION

Page 7: Your Audience Has Feelings Too - Pathos and the "Appeal to Emotion"

EVOCATION

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EVOCATIONWhat we should feel

•Tell a story•Arouse empathy•Establish relevant grounds for emotion

Page 13: Your Audience Has Feelings Too - Pathos and the "Appeal to Emotion"

APPROPRIATENESS

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APPROPRIATENESSProportion and direction

•Present evidence•Amplify /depreciate certain ideas•Focus our attention

Page 17: Your Audience Has Feelings Too - Pathos and the "Appeal to Emotion"

ACTION

Page 18: Your Audience Has Feelings Too - Pathos and the "Appeal to Emotion"

Emotions are the reasons for action, not just the causes of action.

Page 19: Your Audience Has Feelings Too - Pathos and the "Appeal to Emotion"

ACTIONWhat we should do about it

•Call on justified emotion•Propose reasonable action•The right thing, at the right time, in the right way

Page 20: Your Audience Has Feelings Too - Pathos and the "Appeal to Emotion"

1. EVOCATIONEstablish relevant grounds for emotion

2. APPROPRIATENESSFocus our attention

3. ACTIONThe right thing, at the right time, in the right way

Page 21: Your Audience Has Feelings Too - Pathos and the "Appeal to Emotion"

Q & A


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